College students' business plan template 1 1. Business plan
It is a written summary of the enterprise that the entrepreneur plans to create.
It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, and to provide an index chart and a standard for measuring the business progress of the enterprise.
Usually, a business plan is the integration of marketing, finance, production, human resources and other functional plans.
Problems to be considered in writing a good business plan;
(A) focus on products
(2) Dare to compete
(3) Understand the market
(4) indicate the course of action.
(5) Show your management team.
(6) Excellent plan summary
Second, the content of the business plan
Generally speaking, a business plan should include business type, capital plan and source, total capital allocation ratio, stage objective, financial forecast, marketing strategy, possible risk assessment, business motivation, register of shareholders, and planned number of employees. The specific contents generally include the following aspects: 1 1:
(1) cover page
The design of the cover should be aesthetic and artistic, and a good cover will give readers a preliminary impression and form a good first impression.
(2) Plan summary
This is the essence of condensed business plan.
The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.
Plan summary generally includes the following contents:
Company introduction;
Managers and their organizations;
Main products and business scope;
Market overview;
Marketing strategy;
Sales plan;
Production management plan;
Financial plan;
Capital demand, etc.
(3) Introduction of the enterprise
The purpose of this part is not to describe the whole plan, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to formulate the company's strategic goals.
industry analysis
In the industry analysis, we should correctly evaluate the basic characteristics, competition status and future development trend of the selected industry.
Typical problems about industry analysis:
(1) How developed is this industry? What is the current development trend?
(2) What role does innovation and technological progress play in this industry?
(3) What is the total sales of this industry? What's the total income? What is the development trend?
(4) What is the price trend?
(5) What impact does economic development have on this industry? How does the government affect the industry?
(6) What factors determine its development?
(7) What is the essence of competition? What kind of strategy will you adopt?
(8) What are the barriers to entry into this industry? How will you overcome it? What is the typical rate of return in this industry?
Directory of College Students' Entrepreneurship Plan Template 2
1. Project Overview ... IV
2. Company introduction ... 8
2. 1 company purpose ...
2.2 Company Profile ... 8
2.3 Profit model ... 9
2.3. 1 core business ... 9
Auxiliary services ... 1 1
2.4 Management Mode ... 12
2.4. 1 franchise chain ... 12
Organizational change ... 12
2.4.3 outsourcing ... 13
3. 1 sales target ... 14
3. 1. 1 Short-term goal (first fiscal year) ... 14
3. 1.2 Mid-term targets (second to fourth fiscal years) ... 15
3. 1.3 Long-term goal (after the fourth year) ... 55438+05
3.2 Marketing Analysis ... 16
3.2. 1 market introduction ... 16
PESTEL analysis ... 19
3.2.3 Evaluation of internal and external factors of enterprises ...
3.2.4 Competitive Impact Analysis (Five Forces Model) 23
3.3 Marketing Strategy ... 26
3.3. 1 pricing strategy ... 26
3.3.2 Site selection strategy: ... 3 1
3.3.3 Advertising strategy: ... 32
3.3.4 Promotion Strategy: ... 32
3.3.5 Public Relations and Sponsorship Marketing: ... 33
3.3.6 Personnel Sales Plan: ... 33
3.3.7 Maintenance of customer relationship: ... 34
3.3.8 Timely market response: ... 35
4. Organization and management 36
4. 1 organizational structure ... 36
4. 1. 1 Basic principles of organizational construction ...
4. 1.2 organizational chart for the first year: ... 36
4. 1.3 organization chart for the second year: ... 4 1
4.2 Management concept ... 42
4.3 Service tenet of the company ...
4.4 CIS corporate image design ...
4.4. 1 mental identity system ...
4.4.2 Behavior identification
Visual recognition system ... 44
5. Investment analysis ... 44
5. 1 capital structure and scale ... 44
5.2 Source and application of funds ...
5.3 Exit of venture capital ... 46
5.4 Investment income and risk analysis ...
5.4. 1 net present value of investment (discount index) 46
5.4.2 Internal rate of return (discount index) 46
Breakeven analysis ... 46
Risks and coping strategies ..... 47
6. 1 risk ... 47
6. 1. 1 external risks ... 47
6. 1.2 Internal risk ...
6.2 Coping strategies ... 49
6.2. 1 external risk coping strategies ... 49
6.2.2 Internal risk coping strategies ... 50
7. Financial analysis 50
7. 1 major financial assumptions ... 50
7.2 Estimated financial statements ... 5 1
7.3 Estimated income statement ... 52
7.4 Statement of estimated cash flow: ... 54
7.5 Ratio analysis: ... 55
7.6 Dupont Analysis Diagram: ... 55
8. Appendix 57
8. 1 Appendix I 57
8.2 Appendix II 76
College Students' Entrepreneurship Plan Template 3 1, Overview
Requirements: concise, to the point, distinctive features. Highlights include company and product or service introduction, market overview, marketing strategy, production and marketing management plan and financial forecast; Point out the formation process of new ideas and the prospect of enterprise development goals; Introduce the particularity and advantages of entrepreneurial team.
2. Products or services
Demand: how to meet the needs of key users; Entry strategy and market development strategy; Explain its patent right, copyright, government approval, appraisal materials, etc. ; Point out whether the current technical level of products or services is in a leading position, whether it meets the market demand and whether it can be industrialized. This product is not too advanced and will not be accepted by the market.
3. Market
Requirements: market capacity and trend, product market positioning, market competition, market change trend and potential, segment target market and customer description, and estimate market share and sales. Market research and analysis should be rigorous and scientific.
4. Competition
Requirements: including the company's business purpose, competitive position, overall strategy and objectives at all stages. , as well as the analysis of existing and potential competitors, alternative competition and original competition in the industry. Summarize the company's competitive advantages and study the plan to beat competitors, and make an appropriate analysis of the main competitors and market driving forces.
5. Marketing
Requirements: explain how to maintain and improve market share, grasp the overall progress of the enterprise, pay attention to income, break-even point, cash flow, market share,
Arrange important activities such as product development and major partners, and build smooth and reasonable marketing channels and novel and attractive marketing channels.
Promotion mode.
6. Operation and management
Requirements: supply of raw materials, operation arrangement of process equipment, arrangement of human resources, introduction of education and work background, experience, ability and expertise of management team members. This part is based on products or services, with production technology as the main line, and strives to describe accurately, reasonably and operability. Clarify the management division and complementarity of each member, the company's organizational structure, leading members and entrepreneurial consultants.
7. Investment and risk
Requirements: capital stock structure and scale, capital source and application, investment income analysis, risk assessment, risk analysis, risk control, etc. This part requires the rational use of data and the establishment of a scientific and practical mathematical model, which has strong operability and practicality.
8. Finance
Requirements: including operating income and expenses, cash flow, profitability and sustainability, fixed costs and variable costs; Monthly financial reports for the first two years and annual financial reports for the last three years. The data should be based on a correct estimate of the operating conditions and future development, and can effectively reflect the company's financial performance.
9. show
Requirements: clear organization; Avoid redundancy in expression, be concise, focused and clear; The use of professional language should be accurate and moderate; Relevant data are scientific, honest and detailed.
Summary of College Students' Entrepreneurship Plan Template 4 (1)
A very concise summary of the plan and business model, introducing your business project, generally about 500 words.
(II) Company Profile
First, the purpose of the company
B. Name and structure of the company
C. The company's business strategy
Describe your product/service in the most concise way here; What difficulties are you going to solve; How are you going to solve it?
D. relative added value
Explain what new value your product provides to consumers.
E. Company facilities
? Need to describe the planned company equipment in detail.
Our company's production equipment and workshops are mainly concentrated in XXX.
Our company thinks that by the end of X year, we need XXX in order to achieve the output and sales of XXX.
? Answer why you need money.
? Establish development/production equipment, and strive to improve production and R&D capabilities to meet the growing customer demand. Increase the sales of our products/services through large-scale promotion offensive. ? Increase distribution channels/retail stores/regional sales/sales companies/adopt electrification/direct mail classification, etc.
? Hire new employees according to the new marketing plan to support sustainable development.
Improve research and development capabilities, create new products that lead the trend, and improve competitiveness.
(3) Products and services
Describe your product/service in concise language here.
Note that you don't need to disclose your core technology, but mainly introduce your technology, product functions, application fields and market prospects.
1, product/servicea
2. product/serviceb
Explain how your products provide value to consumers and how you provide services. What market gaps do your products fill that need to be supplemented urgently? You can add photos of your products or services here.
First, product advantages
B, technical description
1, introduction of unique technology
2. Technological development environment
C. research and development
D. Future products and services
Explain your next-generation products and what more services you will provide to future consumers.
E. Service and product support
(4) Market analysis
Please briefly describe the industry, market and special supplementary areas in which your company is located. What are the characteristics of the market? What's the difference between your analysis and market research institutions and investment analysis? Analyze whether there is a new market? How will you develop this new market?
If you develop C++ or NT platform tools in the program software market, don't just talk in general terms, it is a big market worth 30 billion. If you are a C++ application development tool on nt platform, you should describe in detail how many C++ development software you sold last year, how many growing customer groups you have, and what is your target market? How much share did your competitors get? Are there any other markets/retailers /OEC manufacturers selling your products?
First, the market description
We plan or are competing in XX industry. The value of this market is around XXX, and we think the main development trend of the whole industry will be (environmental protection, miniaturization, high quality and value).
Market research shows that by 20XX, the market will (develop/shrink) to XXX. During this period, it is expected that the market segments we strive for will be (growth, contraction, no development). The main force to change this situation is (for example, the price reduction of computers, the vigorous development of household appliances business, etc.). ) think that the biggest development of this industry will reach XXX. Your company may merge your unique products/services with the existing business of XXX company/company at the same level. Nowadays, similar XX companies are facing difficulties such as gradually increasing labor or cost.
B. Target market
We define the target market as X, Y and Z, and now this market is shared by competitor A.. Our products have the following advantages: high added value, excellent performance, high taste and individuality for enterprises.
C, target consumer groups
What motivates people to buy your products? What is the attraction of your technology and products to users?
Place? Why do people choose your product/service/company?
D, sales strategy
Our marketing department plans to use different channels to sell our products.
We chose these channels because:
? Characteristics of consumer groups
? Geographical advantage
? Consumption characteristics caused by seasonal changes
? Effective use of funds
For each distribution channel, determine a five-year target sales volume and other assumptions. The assumptions for each channel are as follows:
(V) Competition Analysis Please tell us the important competitors divided by product, price, market share, region, marketing mode, management mode, characteristics and financial strength.
A. Description of the competition
B, competitive strategy/market entry barriers
Please study the main obstacles to enter the market segment and the obstacles for competitors to imitate you here.
(vi) Marketing strategy and sales
I. Marketing Plan
Describe what kind of business you want to do. And the market segment you want to enter. Distribution channels used, such as retail, direct sales of commercial machinery, OEM and electronic media. Also describe the market share you want to achieve.
B, sales strategy
Describe your sales strategy. Including how to promote products: through advertising, mail promotion, radio or television advertising.
C. Distribution channels and partners
D. Pricing strategy
E. Market communication
Your goal is to strengthen, promote and support the hot spots where your products can better meet the needs of consumers. The only principle is to find all possible ways of communication.
Template 5 of college students' business plan Generally speaking, business plan should include business type, fund planning and source, total fund allocation ratio, stage target, financial forecast, marketing strategy, possible risk assessment, business motivation, shareholder list and the number of employees scheduled, and the specific contents generally include the following eleven aspects:
(1) cover page
The design of the cover should be aesthetic and artistic, and a good cover will give readers a preliminary impression and form a good first impression.
(2) Plan summary
This is the essence of condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.
Plan summary generally includes the following contents:
Company introduction;
Managers and their organizations;
Main products and business scope;
Market overview;
Marketing strategy;
Sales plan;
Production management plan;
Financial plan;
Capital demand, etc.
Try to be concise and vivid. In particular, it is necessary to explain the differences between their own enterprises and their successful market factors. (completed in two pages)
(3) Introduction of the enterprise
The purpose of this part is not to describe the whole plan, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to formulate the company's strategic goals.
industry analysis
In the industry analysis, we should correctly evaluate the basic characteristics, competition status and future development trend of the selected industry.
Typical problems about industry analysis:
(1) How developed is this industry? What is the current development trend?
(2) What role does innovation and technological progress play in this industry?
(3) What is the total sales of this industry? What's the total income? What is the development trend?
(4) What is the price trend?
(5) What impact does economic development have on this industry? How does the government affect the industry?
(6) What factors determine its development?
(7) What is the essence of competition? What kind of strategy will you adopt?
(8) What are the barriers to entry into this industry? How will you overcome it? What is the typical rate of return in this industry?
(5) Introduction of products (services)
The product introduction should include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; product
Market prospect forecast; Brand and patent of products, etc.
In the product (service) introduction part, entrepreneurs should make a detailed description of the product (service), which should be accurate and easy to understand, so that non-professional investors can understand it. Generally speaking, product introductions should be accompanied by product prototypes and photos.
Movies or other introductions.
(6) Personnel and organizational structure
In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. And human resource management is a very important link.
Because of the development of today's society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage such resources well.
In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Member of the board of directors of the company; Background information of directors.
Experience and past success are more convincing than a degree. If you are going to leave a particularly important position to an inexperienced person, you must give a good reason.
(7) Market forecast
It shall include the following contents:
1, demand forecast;
2. Market forecast: an overview of the current market situation;
3. Overview of competitors;
4. Target customers and target markets;
5. The market position of the products of this enterprise, etc.
(8) Marketing strategy
Misunderstanding of the market is one of the most important reasons for the failure of enterprises. In the business plan, the marketing strategy should include the following contents:
(1) Selection of market organization and marketing channels;
(2) Marketing team and management;
(3) Promotion plan and advertising strategy;
(4) Price decision.
(9) Manufacturing plan
The manufacturing plan in the business plan shall include the following contents:
1, product manufacturing and technical equipment status;
2, new product production plan;
3, technical upgrading and equipment update requirements;
4, quality control and quality improvement plan.
(10) financial planning
Financial planning generally includes the following contents:
The emphasis is on the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs to be carefully planned in advance and strictly controlled in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise.
(1 1) Risk and risk management
(1) What are the basic risks of your company in terms of market, competition and technology?
(2) How will you deal with these risks?
(3) What additional opportunities do you think your company has?
(4) How to expand based on your capital?
(5) How does your five-year plan perform under the best and worst conditions?
If your estimate is not so accurate, you should estimate how big your error range is. If possible, make the best and worst settings for your key parameters.
College students' business plan template 6
Cover:
Name of the work: contact telephone numbers and email addresses of team members and college tutors.
Text typesetting requirements:
1. font: title in bold No.2, middle title in bold No.3, subtitle in bold No.3, and text in italics No.4. ..
2. Paper type: A4 paper is used uniformly, and the left side is bound.
3. Margins: 2.6 cm above, 2.6 cm below, 3.0 cm on the left and 2.0 cm on the right.
4. Row spacing: 1.5 times row spacing.
5. Structural hierarchy ordinal: "I", "I", "1", "1".
abstract
Note: Complete this summary in two pages.
Abstract content reference
1. Basic information of the company (company name, time of establishment, registered area, registered capital, major shareholders, shareholding ratio, main business, sales revenue in recent three years, gross profit, net profit, company location, telephone number, fax number and contact person).
2, the main management personnel (name, gender, age, place of origin, education/degree, graduate school, political outlook, industry experience, main experience and business performance).
3. Description of products/services (introduction of products/services, technical level of products, novelty, advancement and uniqueness of products, and competitive advantages of products).
4. R&D (existing technical achievements and technical level, technical level of R&D team, competitiveness and foreign cooperation, R&D funds invested and future investment plans, R&D personnel incentive mechanism).
5. Industry and market (industry history and prospect, market scale and growth trend, competitive advantages of industry competitors and companies, market sales forecast for the next three years).
6, marketing strategy (in terms of price, promotion, the establishment of sales network strategy and its operability and effectiveness, incentive mechanism for sales staff).
7, product manufacturing (production mode, production equipment, quality assurance, cost control).
8. Management (organization setting, employee stock ownership, labor contract, intellectual property management, personnel plan).
9. Description of financing (capital demand, purpose, use plan, shares to be sold, investor's rights, exit method).
10, financial forecast (sales revenue, profit, return on assets in the next 3 or 5 years, etc.). ).
1 1. Risk control (possible risks in project implementation and control measures to be taken).
Format and content requirements of business plan
I. Basic information of the company
Time of establishment of the company
Registered capital and its changes (legal person code, tangible capital, intangible capital)
Nature and business scope of the company (whether there is franchise); Current assets (total assets, total liabilities and net assets, sales revenue and net profit of the previous year) in proportion to shareholders and shares; Information on subsidiaries, joint ventures and affiliated companies of the Company; Industry of the company; The company's development strategy and the company's development purpose, short-term and long-term goals.
Second, products and services
Main products of the company; The uniqueness of the product; Whether the product has been appraised by the government or relevant departments of the industry (providing information); What awards or honors the product has won; Whether the product applies for intellectual property protection (patent, trademark, copyright); Production situation of existing production equipment; Need to increase the equipment and implementation plan; Whether the company is still preparing the development of other products; Detailed description and control of production cost.
Third, the management of the company.
The organizational structure of the company (drawing the structure chart); Gender, age, native place, education background, degree, graduate school, working years, working years in the current industry, achievements, etc. The main management personnel of the company; The company's incentive mechanism for key managers and technicians; Whether the company employs external managers (accountants, lawyers, consultants and experts); Explain the intellectual property rights, exclusive rights and franchise rights of the company; Explain the company's business secrets, technical secrets and other protective measures; Whether the company has a description of relevant operations and family management.
Four. Industry and market analysis
The history, present situation and future development trend of the industry to which the company belongs; Company products are upstream, midstream or downstream products in the industry; What is the market capacity of the company's products in the industry segment market, increasing or decreasing at the rate of% every year, and the actual market sales volume reaches% of the market capacity every year, and this demand increases or decreases at the rate of% every year; At present, the company's annual sales revenue accounts for 10% of the actual market sales share.
Verb (abbreviation of verb) Market competition and marketing strategy
Who are the competitors in the market where the company's products are located, what is their market share and what is your company's market share; Compared with competitors' products, the company's products
Those unique functions, whether these unique functions are useful to customers; Whether the uniqueness of the company's products can be imitated by competitors, and whether the company takes practical measures to protect its product characteristics; If the company's products are not unique in technology, design or other aspects compared with competitors' products, what effective measures will the company take to compete with competitors, whether the market share of your products can increase due to competition, and how much it is expected to increase after competition; Who are the customers of the company's products, their distribution and how do they know about your products; What marketing methods does the company use (advertising, trade fairs, training courses, computer direct sales, telephone sales, door-to-door direct sales, distribution network, retail network, mail order); Briefly describe the sales process and steps; Marketing cost; Prepare to expand into these new markets; Market preparation for launching new products; Several existing big customers.
Research and development of intransitive verbs
The number of existing technical developers in the company; What development equipment does the company have? The technical level of the company's existing products (advanced and leading at home and abroad); The technical level and management ability of the technical director; Compared with other enterprises in the same industry, the income level of your company's technicians; The annual turnover rate of technicians is%; What measures does the company take to protect key technologies? The company's annual investment in technology development accounts for 80% of its sales revenue.
Seven. production process
Place of production; Is commissioned production or self-production; Whether the supply of raw materials can be guaranteed, several suppliers have been selected; What is the performance and quality of production equipment? Whether the maximum production capacity of production equipment can meet the needs of market growth; Whether the traffic conditions are convenient; Surrounding production facilities; What production management systems have been adopted, whether they are perfect and how they are implemented; Test equipment; Yield, repair rate, reject rate, etc.
Eight. Capital requirement and financing scheme
Capital demand plan: the amount of funds needed to realize the company's development plan and the timeliness of capital demand; Use of funds: (specify and list the use of funds); Financing plan: a description of the investors the company wants and the shares it holds; Other sources of funds: such as bank loans.
Nine. Project implementation progress
The planned progress of the project implementation and the corresponding fund allocation; Timetable.
X. financial plan
Current balance sheet of assets and liabilities; Monthly sales revenue forecast for the first year 12 months; 3-5 years sales revenue forecast; In the above data, the actual payment forecast; Sales expense forecast for the above months and years; Financial expense forecast for the above months and years; Forecast of management expenses for the above months and years; Other cost forecasts for the above months and years; Monthly cash flow statement for the first year 12 months; 3-year cash flow statement; Balance sheet for 3-5 years; Calculation of investment payback period; Break-even calculation; Conclusion.
XI。 Risk factor
Please explain in detail the risks that may be encountered in the implementation of this project, and put forward effective risk control and preventive measures, technical risks; Market risk; Managing risks; Financial risk; Other unforeseen risks.