First, make clear the audience of your catering positioning, determine the overall trend of WeChat official account, whether it is trendy or elegant, and determine the style and language form of the picture according to the overall situation of WeChat official account.
Second, to clarify the role of the official WeChat account, we should constantly promote our own brand, and reflect our own catering culture and ideas between the lines, because no matter which industry, we are finally fighting for cultural brands.
Third, it is said that it is catering, and food is definitely indispensable. You should make an important recommendation for the special food and special ingredients in your shop. For example, the taste, taste and source of ingredients of food can be introduced one by one to arouse people's taste buds. You can refer to China on the Tip of the Tongue.
Fourth, in addition to simply introducing the food itself, we should also pay attention to starting from the food and starting from the dishes, and dig out the stories behind the dishes.
Fifth, we should encourage people to pay more attention to nutrition, not just taste, and advocate some healthy eating styles from the aspects of balanced nutrition and convenient diet.
Sixth, pay attention to the collocation of pictures and texts and the quality of pictures, and make reasonable typesetting. Shoot some videos, etc.
Seven, pay attention to drainage, guide customers to eat in the store reasonably and conveniently, or order food online conveniently.