Yellow Crane Tower cigarette
Moutai
porcelain of Jingdezhen
the Great Wall
Tsingtao Beer
It is full of famous brands from all over the world. . .
Do you have to make foreign goods?
My understanding of foreign countries:
England-World Football Brand
Deutsche Bank
boa
York international Corp.
CBS (CBS)
Classic China cigarettes named after place names, such as Yellow Crane Tower, Maotai Liquor, Jingdezhen Porcelain, Great Wall Wine and Tsingtao Beer, are all world famous brands. . . Do we have to make foreign products? Foreign products I know: Deutsche Bank, Bank of America, York International, York CBS.
Can place names be used as brand names? Also, the names of administrative divisions at or above the county level or foreign names well known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.
1. The Trademark Law stipulates that the following marks shall not be used as trademarks:
(1) identical with or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC), and identical with the names and graphics of specific place names or landmark buildings where the central state organs are located;
(2) identical with or similar to the name, national flag, national emblem and military flag of a foreign country, except those recognized by that country;
(3) identical with or similar to the name, flag and emblem of an international organization, except that it is recognized by the organization or is not easy to mislead the public;
(4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized;
(5) identical with or similar to the names and symbols of the Red Cross and Red Crescent;
(six) with ethnic discrimination;
(seven) exaggerated propaganda and deception;
(eight) harmful to socialist morality or other adverse effects.
Geographical names of administrative divisions at or above the county level or foreign geographical names well known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.
Trademarks approved for registration by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.
A collective trademark refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities to show the membership of users in the organization.
A certification trademark refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services.
2. However, any of the following marks that have not been used, and that have acquired remarkable features and are easy to identify shall not be registered as trademarks:
(a) only refers to the common name, figure and model of the commodity;
(two) directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;
(3) Lack of distinctive features.
3. It is forbidden to copy, imitate or translate other people's well-known trademarks that are not registered in China;
A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.
Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.
Fiction principle
(A) the principle of drafting a trademark name
To name a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be noted:
1. Easy to identify, read, understand, remember and write.
The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long.
2. Grasp the characteristics and highlight the key points
Trademark name is very short, which can only show the characteristics of a certain aspect of the goods, so we should grasp the characteristics and highlight the key points. This kind of prominence, or focus on highlighting identity, such as "Kweichow Moutai"; Or focus on display technology, such as "China Ancient Health Essence"; Or focus on display materials, such as "double needle toothpaste"; Or focus on showing value, such as "diamond electric fan"; Or focus on the performance of utility, such as "baili brand soap"; Or sketch an image, such as "white rabbit toothpaste"; Or show interest, such as "Xiyingmen towel quilt"; Or show style, such as "Princess Qin"; Or clearly indicate the product category, such as "organic rice"; Wait a minute.
3. name and reality should be integrated to avoid self-contradiction
The name should reflect a certain characteristic of the commodity from a certain aspect, be associated with the commodity, and the name cannot be inconsistent with the actual situation of the commodity.
Peugeot trademark
The phenomenon of damaging the image of goods. For example, "Panther" brand agricultural vehicles and "Panther" show the power of vehicles, and the "Chrysanthemum" of "Chrysanthemum" electric fans gives people a cool feeling, and the combination of name and reality is reasonable ... >>
The name of Nissan MURANO comes from MURANO Island near Venice in northeast Italy, which is famous for its exquisite hand-carved glass products. Nissan expects to use the unique local innovative spirit and the artistic level cultivated in the past 100 years to symbolize this unique brand-new SUV model at that time. The Chinese name is Loulan.
What are the advantages of naming products after place names? Advantages of naming place names: win the trust and favor of consumers by taking advantage of traditional specialties and resources in consumers' impressions. To a certain extent, the audience who contact the brand can attack the beautiful association of the product. Secondly, this naming will naturally think that the product is a brand-name product in the minds of consumers, and there is a natural sense of trust! For the knowledge of product naming, I recommend reading Product Brand and Management, which has detailed naming methods! I believe this is good for you!
Beijing brand of automobile with local name as brand name
There is a watch named after a city. What brand is it? Shanghai brand watch.
Naming method of brand name 1, standing naming method: It is true that a far-sighted commercial brand should have lofty aspirations and a strong brand name should be vigorous and powerful, which is the so-called "standing naming method". The naming method of station names generally does not exceed three Chinese characters, and the English length generally does not exceed eight letters. Pronunciation is ascending, the tone is loud, bold and magnificent, and the industrial pronunciation structure is symmetrical and full of pride, which dwarfs other mountains. The literary charm of. For example, the Yangtze River, the Great Wall, Changhong, Vanke, Zheng Da, Pentium, Shanghai Shanda, Hunan Yuanda Central Air Conditioning, etc., have clearly defined the corporate values with lofty aspirations in the naming of brand establishment. Brand naming must be simple, first consider the jurisprudence of domestic trademark registration, and it is best to measure it by whether it participates in the future development trend of international circulation. Today, with the increase of network communication, of course, we should also consider the domain name registration of Internet websites. Sony, Canon in Japan, LG and Samsung in South Korea are all named after non-native languages. As the unity of company name and brand name, the products of these well-known brands are popular all over the world, and their names have not been changed by so-called localization and landing, which fully shows that these well-known commercial brands were ambitious at the beginning of their establishment. With the globalization of global economy and market, this naming method of Esperanto is worthy of reference for local brands. 2. Wake-up naming method: when naming a brand, it is called "wake-up naming method" by defining the industry background, conforming to the characteristics of the industry, implying the meaning of commodity attributes and service positioning, or clearly targeting and coordinating with the target group. Microsoft, which almost monopolizes the computer operating system platform, positions its brand as software; Netease Netease, brand naming is positioned on the network (Net) platform, and brand naming emphasizes a trend (more and more easy to use) and promised benefits. Wake-up naming method should pay attention to avoid the similarity of Chinese and English names in the market, and it is best to directly connect the brand with the target customers, so that the target group can have a sense of identity. Wife (oral liquid) is a nutritional supplement specially designed for married women (oral liquid for enriching blood for women). Brand names don't need too many words to describe, as soon as you listen, you will know who its target consumers are. In addition, the main color of the brand is bright red, so the interest appeal is self-evident. Other brands targeted at the target group include: Good Boy (children's car), Wahaha (children's oral liquid), BusinessCom (business PDA) and so on. Of course, the connotation of a brand is not just a simple name, but also includes comprehensive elements such as quality, service, packaging and commitment, but the name of a commercial brand needs to be original, otherwise people will easily forget your name in the vast sea of people. 3. Naming: In the early years, Mr. * * * started out as a necktie. The original brand was named "Golden Lion", but he couldn't afford it. Mr. Zeng wondered: the quality and style of my tie are not worse than world famous brands, and the price is not high, but why can't I sell it? One day, relatives and friends asked: Golden lion, Golden lion, what bad luck, who dares to wear this kind of tie when he dies and loses it? In Cantonese, "lion" is homophonic with "corpse"; In Mandarin, "lion" is homophonic with "loss". Later, Mr * * * kept the word "Jin" and changed the English Lion into the transliteration of "Lilai". As a result, sales soared, and the market opened, becoming a well-known brand in China today: Goldlion. The names of many powerful brands, whether heard, spoken, read or written, can often arouse people's beautiful associations. Northerners say "good intentions" and Cantonese call it "good colors". Naming brands according to known and potential associations is called "making the best use of the situation". This natural naming method should be clever, otherwise it will not only easily fall into the conventional mode, but even bring unexpected negative effects to the brand. Once upon a time, many hotels/restaurants liked to use words such as "law", "profit" and "good" as brand names, and used established words such as auspicious, smooth and developed to express their meanings, but they often backfired and felt low-grade. A novel and unique brand name can turn ordinary products into attractive commodities, interpret beautiful artistic conception and bring happiness and good wishes to the audience. Every holiday, Red Coca-Cola will launch a festive cartoon image of Fat Ah Fu, which has always taken advantage of the good fortune of China people. Inspired by this, Pepsi will launch a sentence: "I wish you Pepsi", and the brand and advertising language are perfectly integrated! Fujian industrial bank embodies "prosperity" > >
Naming methods of brand names (1) Hitachi, Toshiba, etc. , are examples of brand names with enterprise names. ② Named after animals and flowers. Naming animals and flowers with beautiful images can arouse people's attention and love for goods and pursue some symbolic significance. For example, BMW cars, Snow Lotus sweaters and so on. (3) Naming according to the names of people and places. Such names either attract consumers with the reputation of people and places of origin, or arouse people's imagination of goods with history and legends. Such as Zhang Xiaoquan scissors, Tsingtao beer, Yunyan and so on. (4) Name products according to their manufacturing process and main components, so as to arouse consumers' trust in product quality. Such as Erguotou wine and pearl oral liquid. Wait a minute. (5) Named after auspicious words or commendatory words with emotional color, so as to arouse people's goodwill towards the goods. If Fukang cars make people rich, Goldlion ties bring people a lot of money. (6) Named after the invented words. Breaking the convention of using clever and meaningless words to express the meaning of commodity names has achieved amazing results. Such as Kodak film, TDK tape and so on.
Place names named after ethnic minorities don't know what to ask. Is it named in a minority language?
Xinjiang Urumqi, Altay, Tacheng (Hetai, talba), Korla, Bayinguoleng Autonomous Prefecture, Kizilsu Autonomous Prefecture, Bortala Autonomous Prefecture, Turpan City, Kashgar City, Aksu City (Ake, Uygur: Bai, Su, Uygur: Water), Artux, Tex County, Nilek County, Xinjiang Uygur Autonomous Region. . .
There are also many in Inner Mongolia, such as Hohhot, Erdos, Hulunbeier, Bayannaoer, Wulanchabu, Xilin Gol League and Alashan League. . .
There are Qiqihar (meaning Daur grassland), Jiamusi (according to research, Jiamusi is Hezhe or Manchu) and Harbin (according to research, Harbin is Jurchen) in Heilongjiang. . .