It is accidental to enter the small circle of Xia Bufei Creative Daily. For a platform for knowledge digestion, there are many things to pay, but money should not be wasted. My attitude towards everything is not to waste, including having lunch. I especially don't like that some people order a table full of food after eating it, and there is a lot left. Use everything, use every value.
What makes Xia Feifei's circle special is that he is a producer of content knowledge. What's in his stomach, what's in his mind, the cases he mentioned, and even the projects he participated in have become his skeleton, and everything he throws is new. The way is also very unique, audio+case, he hopes you can immerse yourself in it and think with him from the perspective of the crime scene. I deeply thought about that time, but it was in that exquisite garden in Bazhou. In summer, I walked along that path alone, listening, thinking and pondering over and over again. Maybe I stand in different angles and think in different depths. I can't guarantee 100% understanding, but I hope to write it down and record the growth process.
Xia Bufei's marketing is a closed loop. What is a closed loop? His official WeChat account+small circle+1 hour audio class is a multi-dimensional knowledge output, but the focus is different. Community and questioning increase its interactivity. I usually look at his way of thinking, which is more an extension of my own brain.
Product innovation
Minimalist items, super symbols, clear, typical and simple symbols to express communication. People who walk more and love less. I have always made a label, that is, I don't take the usual road, but I like to take the winding narrow path. In my opinion, choosing the most difficult road, although certainly slow, will definitely meet the sun.
Case theory
? The advertiser, who was familiar with the idea before serving, told a case of "Sanya, Sanya". The project was very simple. Sanya was not downtown, next to high-speed railway station, without looking at the sea, and the white building was (cool), 654.38+00,000 (super cheap at that time).
My first thought: high-speed railway station, it's so cool to just leave. Moreover, there was a popular song "We are old if we are not crazy". The original idea was called Hai Young, who was still young. Hi, Young Slogan: If you are not crazy, you will be old. Image: the new center, the high-speed rail entrance, the Sanya house that we said we would leave.
The most difficult thing for a person to do is to deny himself, especially to overthrow and rebuild his original ideas and deep-rooted ideas. This is a very painful process. But all the pain will bring new life.
The second idea: 6,543,800 people crowded into Sanya instead of buying Boao, perfume bay, Lingshui Bay and Qingshui Bay. Because Sanya is so attractive to them, the value of the project lies in "I am in Sanya, and the attached value is to rely on high-speed rail to leave Sanya." ? Although it is not near the sea, life is as high as Sanya. Case name: Beyond the sea, slogan: I have never been jealous of the sea because of you. Photo: Visit Sanya New Sanya Center.
The third idea, case name: Sanya Post, slogan: the world's small white palace in Sanya, image: Sanya exquisite life museum.
It takes courage to subvert ideas again and again. Judging from the case, after three reforms, it should be considered satisfactory. Just as the case was about to be finalized, Xia Bufei combed the project again, with a total amount of 6,543,800 yuan. What are you forcing? It is a new Sanya native who can't afford to buy a house in the center of Sanya and wants to squeeze into his hometown in the northeast of Sanya. The fourth idea, case name: Sanya, Sanya, slogan: very intelligent and comfortable life in Sanya. Photo: 1 10,000, Sanya, Room 3.
I don't know how many changes are behind a mature advertisement. But every case that can be remembered has a story. As an advertising company, the most important thing is to have a meeting and meet with the top management of Party A.. So what if you get k? Have you ever sold yourself? In this era, where is simply selling manuscripts, more is selling yourself.
The first half of real estate is extensive development, and the second half is the direction of thinking about one's own craft. The heart of Bai Peng and the bare-hearted valley in the new Wuhan are the traditional proposals of mountain life: equestrian, archery, cross-country, pottery, health care ... The bare-hearted valley is very pure, only doing mountain articles, making the quiet valley to the extreme, and all the facilities revolve around a "naked" theme, naked-hearted flavor, bare-leaf SPA and health care.
I have never been to Naked Heart Valley. I heard that the Dutch, the chief architect of Naked Heart Valley, said this about the "African hunting style" of the design concept. A stable bathhouse, the feeling of naked bathing of savage tribes between opening and closing doors. Real estate needs pure handicraft skills, just like Wuzhen, we must remember "night" because it is so beautiful. When Chen Xianghong built Wuzhen, there was a point that customers should stay and stay more often.
A good creative article, a happy popsicle to relieve worries, can't forget the red bean popsicle this summer.
Let me talk about the correct way to open Xia Feifei's creative daily life. Must join the group, must join the group, must join the group, 1 There are 500 people in the group, and 2 groups are recruiting people. Be sure to calm down and listen to the audio and go to the turntable yourself. After watching 100, you will naturally know what is going on. Do 20 demonstrations a year, take out your creativity, PK with others in the most influential small circle, and accept the challenge of awesome people. Whether your creativity is good or not depends on the spiritual collision between people.
169 yuan, Xia Bufei Creative Daily, really feels like a bargain. I haven't fully digested so much essence that a meal can absorb. I recommend it to you here. I only recommend good things.