On March 23rd, AWE, one of the world's three largest home appliances and consumer electronics exhibitions, which is equally famous with IFA in Germany and ces in the United States, officially kicked off in Shanghai Hongqiao National Convention and Exhibition Center, which was especially different from the past. Because AWE 2020 (China Household Appliances and Consumer Electronics Expo 2020), originally scheduled for March last year, was directly postponed to March this year, AWE202 1 actually combined the two-year exhibitions into one. Although the epidemic has affected the R&D and listing of manufacturers' new products to a certain extent, at the same time, the healthy economy spawned by the epidemic has also brought new opportunities to the industry. With the gradual recovery of domestic economic vitality, the recovery momentum of the home appliance industry, which has accumulated two years of innovation, continues to be hot, and ZDEER, a new consumer medical technology brands, also ushered in the AWE debut.
As the left point of the smart health technology brand ZDEER, although the company has a short history, it focuses on smart health products and smart consumer medical market, and now it has led this sub-category. It is understood that its core product, Xiao Ai Zhineng moxibustion box, was listed in September 20 18. Zuodian Xiao Ai series put forward the concept of "new way of keeping in good health" for young people, and introduced intelligent moxibustion products with different functional emphases for different parts of the body, such as Zuodian Xiaoai 2MAX intelligent moxibustion box, Zuodian Xiaoai Zhineng Warm Palace Bao, Zuodian Xiaoai papa Moxibustion Mini moxibustion box, and Zuodian intelligent smokeless sitting moxibustion instrument. The left point's approach is to find the "market segment in the big market", that is, to start with the smart health care products with smart moxibustion products as the core, to become the head brand in the segmentation field by tapping the blank incremental market, and then to extend to other family consumption medical products with the help of the product, technology and brand advantages accumulated in the early stage.
Zuodian is committed to creating high-tech and health-preserving fashion trends for consumers. Take Xiao Ai's 3rd generation, which will be launched in early April, as an example. The product is smokeless and flameless. In addition, Xiao Aizhi can integrate more modern intelligent technologies into moxibustion box, such as wireless portability, Bluetooth control and other functions, so that consumers can carry out moxibustion treatment more conveniently and at any time. Completely break the limitations of traditional moxibustion due to space-time and environmental restrictions. Compared with Zuodian Xiao Ai 1 generation and 2nd generation intelligent moxibustion boxes, "Zuodian Xiaoai 3rd generation intelligent moxibustion box" is another appearance and performance surge of the previous two generations. In addition, the third-generation intelligent moxibustion box with Xiaoai has also made great innovations in the research and development of moxa tablets, adopting the dual-effect components of moxa and plaster, which has the differentiation characteristics that similar products in the market do not have.
In fact, since its establishment, Zuodian has been constantly learning and iterating, which is finally reflected in product innovation and growth. Through the innovative ability of the intelligent moxibustion box and the insight of consumers, the Zuodian team expects Zuodian to continue research and development on the big health track, upgrade the category with more scientific and intelligent products, and continue to bring the ultimate products to users. "