China Radio and Television Network Co., Ltd. (China Radio and Television) was formally established on May 28th, 20 14, and is a central cultural enterprise. On June 6th, 2022, three brands logos and advertising slogans of "China Radio and Television", "Radio and Television 5G" and "Radio and Television Smart Home" appeared.
The "Broadcasting and Television 5G" business brand is based on red and positioned in the party media network. As we all know, red itself represents enthusiasm, warmth and vitality. China Radio & TV will devote itself to building a new 5G brand with temperature, culture and affection to serve the people. Among them, "Broader and more exciting" as its slogan fully embodies the initial intention and ambition of China Radio and Television 5G-based on the present, helping hundreds of millions of customers achieve wonderful lives.
List of brand culture
Based on the service concept of affection, wisdom and material benefits, China Radio and Television has designated the business brand of fixed-mobile integration as "Radio and Television Smart Home". It is conceivable that radio and television will focus on the layout of "smart home" and constantly establish its own brand.
It is understood that the special service of "Radio and Television Jiahui" will provide special content and application services suitable for family scenes, enrich family entertainment life from massive video content such as film and television entertainment, children's education, health and wellness, sports events, and support the next generation of information technologies such as the Internet of Things, cloud computing, mobile Internet and big data to realize a low-carbon, intelligent, healthy, comfortable, safe and happy family lifestyle.
The above contents refer to Baidu Encyclopedia-China Radio and Television Network Group Co., Ltd.