Opening a teahouse requires in-depth and meticulous market research in the early stage, and has a macro and subtle understanding of the industry, thus providing basis and guidance for future operation and development. 1. Investigation of business environment: We should not only understand the relevant policies and laws, but also understand the development status and trends of tea-making and tea-set manufacturing industries related to teahouses, and grasp the macroeconomic situation. Only when the people live and work in peace and contentment and the economy is prosperous can the teahouse be opened. 2. Market demand: 3. Customer situation: Customer situation survey includes customer demand survey and customer classification survey. Both existing customers and potential customers are within the scope of market research. Only by fully grasping customers' preferences and ideas can we retain the original customers and attract potential customers, thus ensuring the source of tea houses. 4. Understand competitors: The situation of competitors can often be a positive or negative textbook, and paying attention to the dynamics of competitors can promote sustainable development and improvement. Only by understanding the quantity and scale, distribution and composition, marketing strategy, etc. We can have a clear understanding of our competitors, occupy a favorable position in the fierce market competition, and adopt targeted competitive strategies. 5. Sales strategy: