First, look at yourself.
Wechat business has a classic saying: "If you make a wrong choice, your efforts will be in vain"! Choosing the right source category, that is, choosing what kind of products to sell, is the first step to determine whether WeChat business can succeed. To do this well, first of all, you have to weigh the pros and cons according to your gender, personality, knowledge structure, network status, your own consumption demand and other factors, and then make a choice.
Second, determine the source category.
There is a classic line in the business world: women and children make the most money! Love of beauty is a woman's nature;
1 Cosmetics 2 masks 3 beauty shaping 4 underwear 5 sanitary napkins 5 personal care products. The products of these categories are all categories with huge market capacity and very high profit rate and repurchase rate. In addition, infant diapers, children's school supplies (such as posture pens) and other categories are also excellent choices for newcomers to do WeChat business.
Special note: don't take the weight of your existing contacts too seriously, because relatives and friends help you buy it once, and no matter how many relatives and friends there are, it is not enough to support a career. What's more, if your personality is similar to mine, and you belong to that kind of "respectable and pitiful" person, then you can basically ignore this factor. In short, no matter how powerful your "friends and relatives group" is, you should be mentally prepared at the beginning of your business: friends and relatives can only buy "icing on the cake" at most, and don't regard it as "the source of living water"!
After choosing the product category that you want to engage in WeChat business in the future, the next step is to choose the specific brand that you want to do, that is, the specific source of goods, or choose a specific brand, and commonly known as "going home".
Third, the principle of choosing cooperative brands
(1): Don't blindly follow "big"!
Some big brands of traditional enterprises are well-known, but because they are not professional WeChat services, WeChat service channels are only supplements to traditional Shangchao channels, and some are even in the stage of testing water to be WeChat service channels. Therefore, in the design of WeChat business agency system, this kind of big brands genetically determine that their model will have inevitable defects: how to reduce the negative impact of WeChat business channels on Shang Chao channels is often given priority, so the design of WeChat business agency system follows the traditional model, with many levels of agency and different levels.
The cross-border WeChat merchant brand of such a large enterprise not only has the advantage of discounts for small and micro businesses, but also similar products in supermarkets are flying all over the sky, and the competition between sellers of the same brand is fierce. Finally, the cross shipment was serious and the market price was very chaotic. It is difficult for the newcomer WeChat business to sell the goods in his hand. Even if the product is sold, the profit is very thin!
Such brands, no matter how famous, are recommended to be removed from your supply list. At the end of this article, I will mention that my experience and lessons when I first entered the business are related to this.
(2): quality first!
Because the essential feature of WeChat business is: after sharing your personal experience with friends in the community through social software, carefully select the really good things that are cost-effective and worth recommending. So you must ensure that all your goods come from regular big manufacturers, with a certain scale and strength, and the quality control is very strict. Those corporate brands blacklisted by the industrial and commercial bureau must be resolutely eliminated.