Title: Exclusive! Bloggers must watch! Interpretation of eight ecological trends of Little Red Book in 2023 Hello ~ Founder of Sparkling Cat Media. There is only one book left in the calendar of 2022 ~ By the way, I have prepared an ultra-detailed little red book novice operation book worth 899 yuan+high frequency 100 ~ Click on it and reply to "Arsenal" to get the wind direction interpretation of the little red book in 2022 at the beginning of this year, and the friends responded well. Therefore, I have been paying attention to the new trend of the little red book in 2023 and sorted it out for everyone before New Year's Day. I hope I can help you plan the operation of Xiaohongshu in advance next year. Not much to say, direct dry goods! Trend 1. Xiaohong Bookstore (the rise of e-commerce) Xiaohongshu is now a tool for many users to make consumption decisions. What to eat, what to buy and where to play will come to Xiaohongshu for a search. Although it is close to money, for a long time, most people's consumption habits still place orders at a treasure. In order to build a closed-loop business, Xiaohongshu has been trying in many aspects, on the one hand, cracking down on diversion behavior, on the other hand, constantly improving the internal e-commerce system. In August of 20021year, after the "number-store integration" system was officially launched, the original account system was simplified and unified into professional number and non-professional number, and the threshold for opening a store was also reduced from the original 1000 powder to 0 powder. The only condition for opening a store is to open a professional number, but the opening of a professional number is very simple, and basically you can pass it as long as you apply, such as wearing a blogger and a beauty blogger. (except for special status such as medical treatment). 10, a careful friend found a shopping entrance on Xiaohongshu's personal homepage, where the enterprise number that he had browsed before or the goods in his notes would appear. However, this function is still in beta, and not all accounts have it. The intention of the platform is obvious, that is, to encourage everyone to do business transformation within Xiaohongshu and try their best to encourage businesses to open stores, and the consumption habits of Xiaohongshu users are gradually changing. For example, the following company store sold more than 700 items. For example, the following personal store has only a few hundred fans, but the sales volume of single products has reached 4000+. Her IP building is actually very simple, that is, shooting products of different colors in different scenes, and then planting grass over and over again. On June+10 this year, I sent a red message on the planet, calling on everyone to seize this wave of dividends and open a shop. Some friends are very obedient and do it according to my method at once. As a result, the store was just opened, and the bills were issued one after another the next day. Trend 2, the rise of individual economy, people with skills and expertise are very popular in Xiaohongshu. For example, lanyu on our planet, whose main business is to do voice training, has set up a little red book account to share and exchange dry goods. In two months, the amount of powder increased by nearly 30w, and 2w+ people were diverted to WeChat for conversion. There is also a community pet blogger, shrimp cake, which I shared with you at the miaoxiang party and Lianmai live broadcast. She earns even more than her main business by sharing daily pets and dry goods and receiving soft advertisements. For example, bloggers who make ppt, notebook, painting and graphic design also have living space in Xiaohongshu. Some of them are selling courses, some are advertising cash, and some are taking orders or combining various ways of cash. Moreover, the content of such bloggers is actually not difficult, and you are not required to have a high level of writing. As long as you have a certain aesthetic view of the picture, you can make a good-looking cover. Therefore, skilled individuals are very suitable for development in Xiaohongshu. Some friends may ask: What about people without skills? Can't you make a little red book? Never mind, please continue to look at trend three. Trend 3. New opportunities for small and medium-sized brand businesses I mentioned this trend in the wind direction interpretation in 2022. I also witnessed many classmates and friends with their own brands eating and drinking with little red books. In the just-concluded commercial drainage actual combat camp, outstanding students broke through one million achievements. In 2023, there will be many new opportunities for small and medium-sized businesses in Xiaohongshu. If nothing else, I am a living example. When the market is generally depressed, my little red calligrapher matrix number can bring me inquiries and transformations every day. Not only has it not been affected by the big environment, but it has also set up Yanhuafu Space Design Company and its branches one after another, breaking away from the opening mode of large-scale home shopping malls and creating an independent store-Huasufang. So I suggest that owners who have products, courses, services and physical stores must try Xiaohongshu. If you don't have products, including the unskilled partners mentioned above, I suggest you try to distribute and sell other people's products to make money. As long as you choose the right product and take notes around it, you don't need too many fans to realize the realization. This year, I selected two blue seafood products for Friends of the Planet, many of which have achieved good results. Some of them only have one fan who wants Bill, and some have already achieved the first note. Therefore, there are always opportunities, depending on whether you go or not, and whether you use the right method. Trend 4. The new forces also have explosive users of Little Red Books, who are younger as a whole, mainly concentrated in women in big cities aged 65,438+08-34. However, in the past two years, with the expansion of the influence of Xiaohongshu, the coverage of the crowd has become wider and wider, and many new forces have begun to sprout. 1. Silver-haired economy You may not expect that many elderly friends have also started to play little red books, and they are particularly popular. For example, the following account is made by a female friend in the media circle, and the protagonists are several particularly exquisite 60-year-old+grandmothers. They are dressed in fashion, elegant and generous, and the powder is fierce. At present, they have broken 800 thousand. It can be seen that the pursuit of beauty is regardless of age. In addition to wearing, there are also old-age fitness and skin care, and you can also see many explosions. By the way, I have prepared an ultra-detailed little red book novice operation book worth 899 yuan+high frequency 100 problem manual ~ click it and reply to the "arsenal" to get their positive attitude towards life and let people see an elegant and beautiful old life. It's warm and infectious. 2. Pension industry "Around 2030, the national elderly population will exceed 30%, and the pension industry will replace real estate and become the largest consumer industry." This sentence was said by Wu Xiaobo. Whether real estate will be replaced or not remains to be verified, but it is an indisputable fact that China will be aging. These two years are the original years with the best industrial layout. The pension industry can do many things, including all kinds of pension products and services, such as daily consumer goods, health care, intelligent health management, insurance, financial management and so on. 3. Meta Universe Circuit Meta Universe actually started to be popular last year, and it is still in the development stage, and the specific prospects cannot be described in detail. Just as people in the oil lamp era can't imagine life in the electric age, people in the electric age can't imagine the convenience of the network age. However, technological changes will inevitably bring new industries and opportunities. At present, the Hyperuniverse is mainly used in entertainment, games, NFT artworks and other fields, including web3.0, blockchain, ar/vr technology and so on. 4.AI painting style Recently, an AI painting style appeared on the Internet. By the way, I have prepared an ultra-detailed little red book novice operation book worth 899 yuan+high frequency 100 problem manual ~ Click reply to "Arsenal Library" to get the so-called AI painting, that is, in related software and websites, you can automatically generate two-dimensional style pictures by inputting painting style keywords or uploading photos. To put it bluntly, it is machine painting. You can draw anything, such as scenery, people, lovely pets, and the effect can even be comparable to that of ordinary painters. The most important thing is that it kills the manual painter in speed and can be painted in ten seconds. Of course, the current technology is not mature enough, and there will be many rollover scenes. But it also gave birth to many related needs, such as how to use AI correctly, how to reduce the probability of rollover, and how to draw the works you want. If you know AI better than others and can control it better, you can gain commercial value by these technologies or works. Trend 5. The live broadcast of Little Red Book started late compared with Taobao and Tik Tok, but in Taobao and Tik Tok, KOL will occupy the live broadcast traffic, which has been relatively rolled up as a whole. As a rising star, Xiaohongshu live broadcast still has a lot of room for growth, and has been supporting live broadcast in various ways. By the way, I have prepared an ultra-detailed little red book novice operation book worth 899 yuan+high frequency 100 ~ click it and reply to "Arsenal" to get it, and because of the decentralized algorithm mechanism, novices also have a chance to break through. For small and medium-sized businesses, it is still very friendly to have the opportunity to get systematic traffic recommendations without putting them in. According to Qiangua Data's Brand Marketing Data Report for the First Half of 2022, accounts with less than 1000 fans account for the largest proportion in the live broadcast crowd. Moreover, the little red book live room does not want everyone to use the very official live room mode, but hopes to show a way of life through live broadcast in the living space. For example, this year's cloud study room live broadcast, the live broadcast process has no communication and no interaction, only shows the learning process, and the official will also boost and support the traffic. There are some live broadcasts of punching in early, such as studying early, exercising early and writing calligraphy early. And there are many people watching it. This kind of live broadcast provides a learning atmosphere of mutual supervision. Growth requires self-discipline and heteronomy, which actually endows companionship with value. Although the form is simple, it does not affect the goods. What the anchor drinks, uses and shows may all be grass. Trend 6, knowledge payment In the trend of 2022, I said: Xiaohongshu is pushing knowledge payment and supporting bloggers to sell courses. As long as there are more than 1000 fans, bloggers can apply to open a column, and the home page and notes page have relevant entrance displays. In essence, it is because the platform needs to do business internal circulation. In 2023, I am still optimistic about being a paid blogger on Little Red Book. However, I don't recommend simply using the column of Little Red Book as the income channel. Because the little red book is different from WeChat, it is not a daily necessity for people. You can't live without reading WeChat all day, but you may not read Little Red Books for several days, and you haven't developed the habit of studying directly on Little Red Books. However, the little red book is still very suitable as an exposure channel. Because users in first-and second-tier cities are still the mainstream of Little Red Book platform, the quality of the crowd is high and the demand for self-improvement is relatively high. There are many knowledge bloggers on our planet who are doing very well, all of whom are diverting users to the private sector for transformation. For example, Yu Zi, a community friend, shared dry goods in the workplace through Xiaohongshu, and now she has also opened up a closed loop of consultation and courses. Other bloggers, such as mother and baby, growth, study and education, can also make money by taking classes and selling related knowledge. Trend 7. A new turning point for businesses. The well-known small red book promotion tool is French fries, but usually French fries are used to heat the content. Early French fries were not allowed to put any marketing instructions. Although this year's revision has increased marketing promotion, the delivery function is relatively simple. In order to help businesses reach users efficiently, Xiaohongshu launched the spotlight platform in May this year, which is officially called a one-stop advertising platform, and its delivery function is indeed more professional. Merchants can put in different scenarios according to their own needs: search advertisements or information flow advertisements. You can also put in different promotion goals according to different purposes: planting grass, selling goods, collecting guest funds, promoting live broadcast and seizing the track. In terms of crowd positioning, in addition to the user's age and region, etc. , you can also choose keywords with high recent user search and interaction behavior. It can be said that it is very intelligent, so the advertisement of spotlight platform is also called effect advertisement, because it is more efficient and accurate. In our business combat camp, after excellent business bloggers launched, a private message opening clue can reach about 10-30 yuan, which is really very cheap compared with other platforms. Even told me that the effect of Versailles delivery was too good to receive traffic. By the way, I have prepared an ultra-detailed little red book novice operation book worth 899 yuan+high frequency 100 problem manual ~ click on it and reply to "Arsenal" to get it. Therefore, I suggest that commercial bloggers pay attention to both hands, with natural traffic as the main force and paid traffic as the icing on the cake, so as to maximize the utility of high-conversion notes. Trend 8. Standardization of Planting Grass Economy Xiaohongshu is a platform for planting grass based on UGC content. The so-called UGC is to create content by users. Everyone sincerely shared their growth experiences, good experiences and lifestyles. And formed an interactive atmosphere based on "people". It is precisely because of this trump card that Xiaohongshu can continuously expand its user base in the highly competitive information age. However, in the closed loop of building commercial links, Xiaohongshu platform has been looking for new breakthroughs. On the one hand, it can't compete with Taobao in supply, JD.COM in logistics and Pinduoduo in price. On the other hand, bloggers' righteous rice and brand promotion are essentially contrary to what they really share, and users don't buy it. Therefore, how to balance the needs of users and businesses is both difficult and important for the little red book platform. It can also be seen from the actions of Xiaohongshu platform that it has been striving to maintain the real ecological environment of planting grass. For example, the recently introduced new rules such as Dandelion Talent Score and Brand Violation Score restrict the behavior of both bloggers and brands. By the way, I have prepared an ultra-detailed little red book novice operation book worth 899 yuan+HF 100 ~ Click on it and reply to "Arsenal" to get the algorithm review. It is also constantly optimizing and upgrading, effectively controlling some low-quality content that is hard and wide, shows off wealth and has no scientific basis. I predict that in 2023, Xiaohongshu may continue to introduce stricter management requirements for bloggers and brands. After all, it is easy to destroy the reputation of a platform, but it takes a long time to build it. Eight trends in 2023 are interpreted here ~ I hope it will help you. If you have any questions, please leave a message in the comment area ~ Who is Xie Invincible? Xiaohongshu officially cooperated with MCN Sparkling Cat Media Manager to help its own home brand realize more than 654.38+0.5 million through the matrix number; Sparkling Cat Little Red Book Training Camp has trained tutors and hatched many categories of IP, such as food, workplace, design, art, pets and so on. Champion students can achieve up to 600W+ Xie invincible little red book treasure knowledge planet manager, perpendicular to the operation of little red book, helping 3000+ members realize content realization.