A Case Study on the Profession of Beauticians
If the career development of beauticians is expressed in the form of ladder jumping, then the existing personnel positions in beauty salons can be temporarily placed on the first ladder at the bottom, and their career/position after leap-forward development is the second ladder of career development. Different positions in each ladder have different quality requirements, salary and treatment, and different career value-added potential.
1, beautician-the best working age: 18 ~ 28 years old
Comprehensive quality: have certain professional ethics and common sense of beauty, hygiene and skin physiology, and be familiar with basic knowledge of aesthetics, cosmetics, psychology and related laws and regulations. I feel good, my fingers and arms are flexible, my movements are coordinated, my ability to distinguish colors is strong, and I have certain language skills. The occupation of junior beautician focuses on the practical operation ability and execution ability of basic skin care; Intermediate beauticians emphasize the ability to analyze and judge all kinds of normal skin and problem skin, formulate and implement nursing plans; Senior beauticians focus on emerging skin care projects and body parts such as aromatherapy.
The salary level of beauticians: It varies according to different regions, working years, professional qualifications, educational background and technical ability.
Zhang Li [beautician/beauty consultant, working for 3 years]
After graduating from beauty school, I was directly retained by the company because of my excellent grades. I have been working as a beautician in a direct store until now. She believes that as a beauty consultant, her professional knowledge and communication skills with customers are more important, so that customers can quickly accept the price of Dongling fruit soymilk machine. A talented beautician will not be buried. There is always room for her talent, which is very good. As for the future development, she hasn't considered too much for the time being. The practical idea is to accumulate funds first, and maybe consider opening a beauty salon.
Career development planning suggestion: Because beauty consultants pay special attention to communication skills and service quality, they can give full play to their advantages in the future development, develop in the direction of beauty instructors and lecturers, and finally open their own beauty salons. If you have first-class eloquence and practical market experience, you can also work hard in the direction of beauty trainers.
Ping Li [22 years old, junior beautician]
Li Ping is full of confidence in himself. Before going to work in a beauty salon, she had studied nursing in a middle school affiliated to a medical college for three years. Because I can't meet the academic requirements of the hospital and like beauty very much, I naturally chose the beauty industry. She feels that the professional requirements of junior beauticians are not as low as people think. Beauticians have the most contact with customers, and to be able to answer every question raised by customers in time and accurately requires beauticians to have professional knowledge, adaptability and understanding, especially psychological knowledge.
Ping Li's goal for himself is: front desk (that is, technical guidance) → beauty consultant → opening his own shop. She said that through hard work, learning more knowledge, accumulating more experience and learning from each other's strengths, she can finally open her own store, although this goal is still far away.
Chen Jingting [24 years old, intermediate beautician]
Before becoming a beautician, Jingning worked as a sales girl in a real estate company. She thinks that intermediate beauticians learn much more than junior beauticians. In addition to basic beauty knowledge, product knowledge and nutrition such as beauty diet, psychology is also very important, because only a healthy attitude can be reflected in the face. I have a lot to learn, but what I have is far from enough. At present, it is a state of learning. My vision for the future is to make the store's performance better through the efforts of myself and other employees. In addition, through further study, I hope to have a better development space.
Li Ke [27 years old, senior beautician]
In Ke Li's eyes, all women love beauty. When she chose the beauty industry, she just wanted to give full play to her hobbies. Therefore, she has worked for six years and will continue her beauty career-beautifying herself and others. As a senior beautician, she has high demands on herself. In addition to medical, skin structure, communication skills, psychology and other professional skills that must be mastered, as a supervisor, she dare not treat management lightly. Li Ke believes that as a beauty instructor, only by making customers feel that beauticians are the most professional and authoritative people can they safely hand themselves over to beauty salons. My medical knowledge needs to be strengthened, and my beauty technology is changing with each passing day. My ideas and knowledge must be quite extensive. So she said that she would continue to study and enrich herself through continuous study.
Career development planning suggestion: For beauticians, the ultimate goal is to open a beauty salon. It is suggested to develop to senior beauty technicians and beauty consultants in the early stage; Later, you can go out of the beauty salon and serve as a beauty tutor or a lecturer at a beauty school; When experience and capital have accumulated to a certain extent, you can prepare to open your own shop.
2, beauty salon manager-the best age: 28 ~ 40 years old.
Comprehensive quality: elegant temperament, calm personality; Familiar with beauty salon management; Good professional beauty skills; Have the knowledge of clerk training, customer management, in-store promotion and accounting; Rich experience in handling customer complaints.
Salary level of beauty salon manager: more than 2000 yuan. The monthly salary is 4,000 to 5,000 yuan, and some even exceed 10,000 yuan.
Fang Hui [beauty salon manager, 26 years old, working for 6 years]
Recalling the scene in 2002 when she secretly went to learn beauty without telling her family, Fang Hui said that it really took a lot of courage at that time. Because there were still many doubts about this industry in society at that time. Now, when people's beauty awareness is getting stronger and stronger and beauticians are respected, she can't help but be glad of her original choice. As a store manager, Fang Hui has to deal with many things every day, such as attending classes in the morning, dealing with customers' opinions, sorting out equipment hygiene and taking stock of goods. When new products come in, employees should be trained in beauty knowledge, unified technical specifications and speed training. , and then test. For skills, she thinks the most important thing is to have a comprehensive understanding of the characteristics of the products she makes. Keep abreast of new market trends and projects to meet the needs of customers at different levels. The second is to understand customer psychology and master the art of conversation. At present, Fang Hui thinks that what he lacks most is the management knowledge of employees, so he is reading books on management. If I have time, I also want to go to the company headquarters for training, or go to some well-made beauty salons to study. In the future, she plans to open her own shop.
Suggestions on career development planning: As a new profession, store management has great development opportunities and space. At the same time, the vigorous development of various specialty stores and franchise stores in the cosmetics industry has also created a broad development space for store managers, and the income level is also high. Through practice accumulation, training and self-improvement, it can be developed into a beauty salon owner and agent.
Miss Zhang (owner of beauty salon)
Miss Zhang used to be a nurse in the hospital, but later she engaged in beauty business. She thinks medicine is very helpful to beauty. Many beauty salons temporarily prepare the faces of their guests, but it doesn't take long for the skin to become the same as before. These problems should be solved by medical knowledge. With a medical foundation, disinfection and aseptic operation in beauty salons will be more professional. At present, the competition in local beauty salons is very fierce, and the profitability of her beauty salons is not very satisfactory. She believes that beauty salons will definitely develop into clubs integrating leisure, health, bodybuilding and beauty in the future. Therefore, today's beauticians should not only make faces, but also be very professional in body care to meet the needs of customers.
Suggestions on career development planning: With the accumulation of entrepreneurial experience and the growth of financial strength, you can choose some brands with large profit margins as your agents, or develop to beauty manufacturers or beauty school operators to seek greater development space.
3, beauty lecturer-the best age: 25 ~ 35 years old.
Comprehensive quality: good writing and language skills, and some experience in industry marketing and market maintenance. At the same time, I have a deep understanding of corporate culture and a rich understanding of products and markets.
Analysis of career sustainable development: With the increasing specialization of the whole industry, educational marketing has become a hot topic, and training lecturers will gradually become one of the scarcest talents, and beautiful lecturers are most suitable for this development. As long as we constantly improve and enrich our knowledge structure, we can be in line with the positions of (senior) training lecturers and training managers, and their career sustainability index is also relatively high.
4, beauty tutor-the best age: 25 ~ 35 years old.
Comprehensive quality: not only know the professional skills of beauty care, but also have certain management knowledge and practical experience. At the same time, I have strong eloquence and communication skills, and I can do a good job in training.
Salary level: the monthly salary is about 5000 yuan.
Analysis of career sustainable development: there is a great shortage of excellent beauty instructors in the market, and beauty companies attach great importance to the talents of beauty instructors, and the salary is also good. Trainers in other industries or classes generally don't understand the knowledge of beauty products and the operation of beauty market, and lack the quality training of sales staff, which also creates unique conditions for the transformation of beauty lecturers to training lecturers, especially technical training lecturers. Seeking a higher position in an enterprise, being a professional trainer or opening a beauty salon are all promising future plans.
Xue Ke (beauty coach, 5 years experience)
He entered the beauty industry in 2003, and then went from beauty salon students to intermediate beauticians, and then rose to beauty salon supervisor. Now she is a beauty tutor in a beauty products company. Time and time again, Xue Ke experienced the bitterness that ordinary people can't imagine, and I also got exercise. She believes that in professional cosmetics sales, after a new product goes on the market, there is an important post-work, that is, the beauty instructor gives professional and meticulous technical guidance to the sales target. Without the care of the team of beauty instructors for the quality of products, the vitality of products in the market is difficult to last long. Now people often say to her, "Why do you have to work for others when you can open your own beauty salon?" Xue Ke replied: "Maybe I will be my own boss in the future, but now my belief is to choose what I love and love what I choose!" "
5. Agent-Best working age: unlimited.
Comprehensive quality: have a certain sales terminal network and be familiar with the market environment in the entrepreneurial area; Have considerable economic strength; Familiar with the characteristics of professional beauty products, have certain brand management experience and comprehensive management ability.
Financial strength: according to different agent levels, the required investment is also different. However, at present, the investment of some well-known brands is usually not less than 654.38+10,000 yuan.
Analysis of career sustainable development: agents mainly get the difference profit in the market, and the profit space has shrunk compared with previous years, but its development trend is scale market. New agents who pay attention to terminal services and are good at brand development will become an important force in the industry. Therefore, if you are brave enough, being an agent is a potential entrepreneurial choice.
6, beauty school operators-the best age: 25 ~ 40 years old.
Comprehensive quality: I have many years of experience in the beauty industry, not only know some professional knowledge, but also have strong organizational and management skills, business acumen and market awareness.
Financial strength: more than 500,000 (big cities).
Analysis of career sustainable development: Education is a long-term undertaking. At present, beauty colleges are basically private institutions. Although the initial entry threshold is low, it is not easy to operate for a long time. Fierce competition puts forward higher requirements for educators and operators. Only by continuous innovation, continuous learning and characteristic management can we be invincible.
7, psychological beauty consultant-the best working age: 25 ~ 50 years old.
Psychological beautician is a new title, new technology and new occupation. Belonging to the beauty industry, it has deep connotation, high knowledge and quality requirements, and more scientific and technological content. Being a psychological beautician requires not only a deep understanding of beauty and beauty, but also a wealth of psychological knowledge.
Comprehensive quality: psychological beauty is not the same as simple dialogue, but the combination of psychology and beauty technology. Psychological beauticians skillfully use the key of psychological knowledge to open the psychological door of customers while implementing any kind of beauty techniques. Moreover, they look for the root causes, analyze the reasons, make judgments, design schemes and carry out specific operations.
Analysis of career sustainable development: Psychologists have a strong interest in the beauty industry at present. However, because psychological beauty can't be a separate project of beauty salons, and there is no certain service way to say "this is psychological beauty", the charging method of this service is still in a hazy state. However, psychological beauty has attracted more attention in the industry, and consumers have also shown their needs in this regard.