First, fear marketing People can spend more money in their pockets, so naturally they should pay more attention to their health. If they want to make their bodies better, their health will be deeply rooted in people's hearts and become younger. Everyone pays great attention to health, which also brings high demand and growth space to health care industry. Health care products have also launched many different products for different groups of people, but many of them are IQ taxes. Be wary of some routines of health care products. For example, the so-called fear routine, such as investigating the malnutrition of children in some one-child families. Let parents who are very concerned about their children's health realize that their children lack certain elements and can buy various health products to supplement their nutrition. Parents are not soft in buying things for their children, and natural sales will surge.
Second, hunger marketing health care products often use hunger marketing, such as the so-called limited purchase, and the unique promotion of products. It will make consumers feel that if they don't buy this time, they won't even be able to buy this product in the future. I also believe that this product has a special formula and unique effect, so you can't help but pay for it. It may be precisely because this kind of hard-to-buy thing can stimulate consumption desire and make some health care products sell well.
Third, advertising marketing advertising marketing is the most commonly used routine for health care products. Through various brainwashing advertisements and lines, consumers will have a profound impact on brand owners. Take melatonin as an example. Now when people mention melatonin, they think of giving it to middle-aged and elderly people. This is undoubtedly a wave of excellent advertising marketing. With this advertisement, melatonin has successfully turned over.