No. UJM funnel model is a common tool for user behavior analysis. It is usually divided into three layers: the first layer is to acquire users, the second layer is active, and the third layer is to retain users. The third layer usually refers to the level of users' continuous use or active use of products or services, while activation usually refers to the level of users' first use of products or services, so the third layer of UJM funnel has not been activated.