What impressed me most was that Jackie Chan once spoke for Wang Ba shampoo. Water delivery endorsement. Presumably, everyone has watched Jackie Chan chop down trees with a sword in his hand on TV, probably to introduce that this shampoo can prevent hair loss and make his hair black and shiny. However, after verification, it was found that Jackie Chan did not personally test this shampoo, that is, Jackie Chan could not endorse the anti-hair loss effect in the advertisement.
In fact, a large part of celebrity endorsement is to use the aura of stars. Explain that I have used this product, and this product has a good experience for me. Therefore, regardless of the effect of preventing black hair, large bowl shampoo is a false endorsement. It is essentially a false endorsement.
At that time, Jackie Chan also paid a huge price for this and publicly apologized.
2. Tony Leung Chiu Wai speaks for Xiaomi.
In fact, it's mainly because of people, Tony Leung Chiu Wai's position in the public mind is relatively high, so the high-end class. Xiaomi belongs to cheap domestic brands, that is, those who admire Tony Leung Chiu Wai may all belong to the elite white-collar type. They don't use Xiaomi, but prefer Huawei and Apple. This also reflects the differences in style and personality between the advertising spokespersons and the products they endorse, regardless of whether Tony Leung Chiu Wai has used Xiaomi mobile phone. But as far as the combination of its spokesperson and product is concerned, the audience does not pay the bill.
3. Jiro Wang endorsed sanitary napkin advertisement.
It can be seen from this name that this is a very, very inappropriate advertising type. Generally speaking, sanitary towel advertisements are all endorsed by female groups. As a men's team, Jiro Wang has many support groups for female fans. However, just a fan, in the advertising endorsement, because of the lack of persuasiveness, Che Jiro Wang himself can't feel the smell of warm men, so he can't stimulate women's desire to buy. According to the advertising law mentioned earlier, this is also a false advertisement, because it is impossible for male groups to use sanitary napkins and the like.
4. A group of spokespersons exposed by Sanlu milk powder incident.
At that time, many Chinese mothers bought Sanlu milk powder out of trust in the stars and Sanlu company. Later events can be said to have a great influence. After the incident broke out, a group of stars who once spoke for Sanlu milk powder were also criticized and accused, and even their reputations plummeted. This is also a big mistake of celebrity endorsement products.