10 13 in the morning, Ma Yun, Chairman of the Board of Directors of Alibaba Group, attended the Yun Qi conference in Hangzhou. He pointed out that the next 30 years will be 30 years when human society will be turned upside down, and the world will change far beyond imagination. The word "e-commerce" is about to be eliminated, and five new developments will profoundly affect the world.
The traditional business has fallen into the tide of closure, and the world's largest e-commerce company said that "e-commerce" will be eliminated. What is the "new retail" proposed by Ma Yun? Many people are at a loss. New retail means that online, offline and logistics must be combined, offline enterprises must be online, online enterprises must be offline, and online and offline combined with modern logistics can truly create new retail. The essence of a logistics company is not just to do it faster than anyone else, but to really eliminate inventory, do inventory management better and reduce enterprise inventory to zero. With this goal, we can truly achieve the true essence of all logistics.
On the afternoon of 65438+February 65438+May, the salon seminar with the theme of "New Retail Innovation" was held in Chengdu Lianying Min 'an Company. Dozens of business people discussed the future business model, and Director Gui Bo of the Alumni Center of the School of Business Administration of Southwestern University of Finance and Economics shared the "Excellence Must Go" model. At the same time, "Excellence must go up" also expounds "new retail" in combination with its own business model.
The Ubisoft model has sexy labels such as * * * Enjoy Economy, Share Economy, Scene Marketing, Experience Marketing, Mobile Internet, Cloud Computing, Big Data, Internet of Things, C2M, etc. Users can experience products in shopping malls and life scenes, and WeChat can place orders online, and manufacturers can supply them directly. Users can shop without downloading Ubisoft applications. The simple shopping method truly combines online and offline, which not only solves the inventory problem of channel providers, but also solves the problem of e-commerce fakes.
Gui Bo said that in a recent forum, Professor Li Yining put forward a viewpoint on innovation, "Schumpeter's innovation theory is more suitable for the industrialized era. In the information age, the combination of information and information is innovation. " Ubisoft is an innovative marketing model based on Internet of Things technology, which conforms to Professor Li Yining's innovative viewpoint and gives Ma Yun's "new retail" answer. Universal Ubisoft is the Uber of e-commerce. By giving the product identification code and connecting three parties (users, channels (scenes) and manufacturers), products can enjoy the space and people flow of channels (scenes) and can trace the source of online orders (channels (scenes)). Manufacturers can see which channel (scene) online orders come from and give encouragement, which can stimulate the enthusiasm of channels (scenes), broaden the contact surface between products and users, and reduce the promotion and channel costs of manufacturers. At the same time, the channel (scene) only needs to do a good job of product user experience, without inventory, which reduces the storage, commodity loss, finance and management costs of the channel (scene).
Ubisoft has truly achieved the combination of online and offline, broadened the interface between products and users, and reduced the inventory of channels (scenes) to zero at the same time, improving efficiency and truly achieving a win-win situation. Excellent model is not only valuable to the product sales of small and medium-sized manufacturers with craftsman spirit, but also helpful to the income generation of hotels, restaurants, tourist attractions, especially rural tourism. Guibo shared the marketing situation of products such as "Yingshang Scarf" and "Shu Qi Peanut" in Youbi.
Director Gui Bo shared the present situation of "Yingshang Scarf" and "Shu Qi Peanut" at the meeting.
Yingshang silk scarf
The sharing of the excellent model aroused great interest of the guests, and everyone enthusiastically discussed the innovative value of the excellent model. At the meeting, Zhao Bo, the founder of Weimu from Qionglai, Chengdu, made a decision on the spot.
Salon seminar not only made the major business people have a deeper understanding of the future business model, but also full of expectations for Ubisoft's new retail solutions.