Herbalife's marketing model is divided into two categories. One is single-layer direct selling, which is similar to the model of insurance companies and futures companies. Salespeople sell products through their own interpersonal relationships and get commissions, while customers will not become salespeople and have no hierarchical structure.

The other is multi-layer direct selling. After selling products to consumers, salespeople can absorb, coach and train consumers and make them become lower-level direct sellers. In this way, you can get your own sales commission and the sales commission of lower-level dealers.

These two direct selling modes are determined by whether the consumers of salespeople become lower-level direct sellers. If consumers are just simple consumers and will not participate in product sales, then it is single-layer direct sales. If consumers also become direct sellers, they can get their sales commission, which is multi-layer direct selling.

Herbalife is the world's leading nutrition and weight management company. Its English name is Herbife (English means "herbal life") and its headquarters is in Los Angeles, USA. It has set up branches in more than 90 countries and regions around the world, and China is headquartered in Shanghai, and its products are sold all over the world.

Herbalife, founded in 1980, is a listed company of new york Stock Exchange. 20 1 1 year, its retail sales reached $5.4 billion, with more than 7,400 employees worldwide and sponsored more than 250 world-class athletes, sports teams and competitions.