In the 1990s, a wind of hydrotherapy and SPA swept through Chinese mainland, and hydrotherapy opened the gap in China market in the form of a culture. However, in today's situation where spas are everywhere, the real profit is rare. Spa market, a trap or Qian Jing?
If you walk on the wrong road, it is a trap; If you can learn from other people's failure experience and find your own way, it is Qian Jing. The aromatherapy spa market has turned from prosperity to decline due to dislocation. Nowadays, SPA mainly appeals to the spa culture, emphasizing the release and relaxation of the mind, resulting in the dislocation of the market.
Because the price of regular spa determines that only two types of talents may continue to consume: one is white-collar workers and bosses, and the other is "teacher's milk". But in fact, although white-collar workers and bosses have this kind of consumption concept and ability, they rarely have time to spend; Although the "teachers' milk" have spending power and enough time, they will not simply pursue spa culture and pursue the release and relaxation of their hearts.
A few years ago, the wind of SPA prevailed, not because the "teacher's milk" really recognized the culture of spa, but just an arty and conspicuous consumption behavior. When hydrotherapy has become a popular trend, it loses the value of showing off and their desire for consumption. Especially in the case of increasingly fierce competition in spa, merchants try to stimulate the mass consumption market by reducing prices, which pushes the spa market to the end, because this price can't drive the mass sustainable consumption and makes "teachers" disdain consumption.
This is the root cause of the rapid prosperity and decline of the spa market. The failure caused by this dislocation does not mean that the SPA market has no future.
The market gave birth to "business health and leisure" institutions, and intestinal hydrotherapy created a "business health and leisure" new Qian Jing.
If you look closely, you will find that white-collar workers, gold collars and bosses are rich but busy with work and have great pressure. They pay attention to both the quality of life and social activities. Therefore, after their daily work, they need a comfortable place to get together with friends, colleagues, customers and other people, which can not only maintain extensive and good social relations, but also release work pressure, improve sub-health and arouse a harmonious and peaceful state of mind.
Under this market demand, as a kind of "social leisure and social place", intestinal spa, a business and leisure institution, came into being. It integrates "business entertainment, beauty, health and leisure" and has three characteristics of "privacy, personalization and integration", which can meet both business needs and life needs. This "Qian Jing" is considerable, because the intestine can become an ideal world for white-collar workers and gold collars.
Shu's spa concept is avant-garde and has broad prospects.
Shu's spa beauty and body maintenance comprehensive health care system. Shu's spa health and leisure place is undoubtedly needed by the market and is promoted by the market.
As the first strategic brand to operate and promote Tang Wenhua at home and abroad, the unique charm, professional technical patents and advanced projects of Shu's health-care culture have led the trend of economic development in the times, which has attracted much attention and achieved fruitful results from Beijing to Shanghai, Guangzhou and Shenzhen, to Hong Kong, Thailand, Japan, South Korea, Indonesia, Malaysia, Britain and the United States. ...