Hot articles of classic advertising words
1. waveguide mobile phone? The fighter in the mobile phone?
Appreciate: The fighter in the mobile phone? Does this loud and high-profile advertising language really make Bird mobile phone like it? Fighter plane? Generally, it is invincible in the market competition. In just a few years, it has developed from an unknown name to a leader of domestic mobile phones and the first brand of domestic mobile phones.
2. brain gold
? Let 100 million people get smart first?
Appreciation: this slogan became an instant hit, which opened the market for brain gold and quickly improved its popularity among consumers and markets. Brain gold is a health care product launched by giant group, which emphasizes that the product is in? Get smart? The efficacy in this respect is full of temptations for consumers.
3. Southern Weekend
? Further achievements. ?
Appreciation: When it comes to Southern Weekend, I think the first reaction is that powerful advertising slogan:? Further achievements. ? Depth of achievement? This slogan embodies the brand concept of Southern Weekend, highlights the depth of the newspaper content, and also embodies the positive and serious working attitude of the Southern Weekend team and the idea of pursuing the truth in depth. Moreover, Southern Weekend has always been dominated by exclusive news, and its comments are good at depth and unique perspective. Depth of achievement? It is the most refined summary of it. This sentence is very broad
Advertising started the brand of Southern Weekend and won the trust and support of more consumers.
4. China Merchants Bank
? China Merchants Bank changed it for you?
Appreciate: China Merchants Bank changed it for you? This slogan is one of the most classic slogans in China's banking industry, which has long been deeply rooted in people's hearts. It also makes customers feel the bank's wholehearted service purpose and improves customers' trust and satisfaction with the bank. This slogan also clearly expresses the service concept of China Merchants Bank, which is diversified, constantly changing for the changing needs of customers and striving to satisfy every customer.
5. Changbai Mountain tourist attractions
? A trip? Have a rest against the wall. Here? Stay in memory. ?
Appreciation: Two simple sentences put forward euphemistic requirements and humorous suggestions for tourists, which made them laugh and pay attention to protecting the wild environment.
6. Abies Erdos Cashmere
? Ordos cashmere fir, warm the world! ?
Appreciation: Ordos is a powerful company, and its clothing is mainly wool and cashmere products. Its sweaters and cashmere sweaters sell well at home and abroad, which really warms the world. From this slogan, we can also see the strength and confidence of this company.
7. Midea Electric Appliances
? So that life can be better?
Appreciate: So that life can be better? This is a very creative advertising word. But? So that life can be better? Are you online? what's up With what? Midea's electrical appliances? Are you online? what's up The pronunciation is different. Like KFC? Is life so charming? Similarly, the advertising of Midea products is based on? So that life can be better? End, innovative and meaningful, let people remember this product once and for all!
8. Kangmei Pharmaceutical
? A road leads to the ends of the earth, and two hearts accompany each other. Wind can't blow away vows, and rain can't wet romance. It helps suffering and pain, and it leads the world to joy and joy. Qian Shan is full of water all the way, and two hearts have no regrets. The wind can't blow away the oath, and the rain can't get wet, which helps the people's suffering and pain and brings joy and joy to the world. The moon is clear and the clouds are light, and the sun is beautiful and the grass is affectionate. Two hearts are always together. You and I write down the myth of love. The moon and the breeze fall in love, the sun and the grass are also affectionate, and Kangmei has been in love for a long time. You and I write down the myth of love. ?
Appreciation: The promo "Love between Kangmei" is based on the pioneering work of Kangmei Pharmaceutical's boss and proprietress in those years, and is carefully shot with love elements. This story is told in the form of MV, and the beautiful singing voice tells the belief and feelings of Kangmei's entrepreneurship, while the passionate interpretation of Ren Quan and Li Bingbing adds simplicity and aestheticism against the beautiful scenery. This advertisement is deeply loved by the public because of its beautiful content for several reasons.
(1) The love between Kangmei originates from life, but it emphasizes transcending the pure beauty of life and pursuing the perfection of form and artistic skills.
(2) It chooses perfect images to explain things, which enhances the display and appeal of the beauty of the picture.
(3) It is not an artificial medium, but is often infused with cultural charm.
9. Wujiang mustard tuber
? And Wujiang mustard tuber, eating incense?
Appreciation: Seeing this advertisement, I will unconsciously buy several bags of Wujiang mustard tuber. In fact, this advertisement gives people a certain psychological hint: Wujiang mustard tuber, eating incense? So I was impressed and achieved the goal of expanding sales.
0. Happy growth multivitamin chewable tablets
? I'm so happy. I am happy to eat and grow up. I like growing up best and being happy best! ?
Appreciation: As parents, they are most concerned about the healthy and happy growth of their children. It can be said that the growth and happiness multivitamin chewable tablets have grasped the parents' consumption psychology and children's urgent demand for this product, thus opening up the market. In my impression, when we were young, we were proud of eating, growing up and being happy, which shows how deeply this advertisement is rooted in people's hearts.
1 1. Chocolate? It's creamy and silky.
[Appreciation] What makes this advertisement a classic? Silky feeling? Psychological experience. It is sublime and imaginative to describe the delicacy of chocolate with silk. This kind of advertising language makes full use of Lenovo and brings the charm of the language to the extreme.
12. diamonds? Diamonds are eternal, forever.
[Appreciation] Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.
13. Le? Coca-Cola forever, unique and delicious.
[Appreciation] In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.
14. Coffee? It's delicious.
This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.
15. Chocolate? Only in the mouth, not in the hand.
[Appreciation] This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.
16. Le? the choice of a new generation
[Appreciation] In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.
17.Bug car? It's better to think small.
Appreciate that the American automobile market in 1960s was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved Volkswagen's Beetle, and proposed? Feel small? The idea of using the power of advertising has changed Americans' ideas and made them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.
18.？ justdoit
[Appreciation] Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do it if you want to be different, as long as you act. However, with Jordan's retirement, with justdoit changed to? Idream。 ? Nike's influence is gradually declining.
19.？ People-oriented science and technology
[Appreciation]? People-oriented technology? It seems that Nokia did not put it forward at first, but it took the meaning of this sentence to the extreme. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand precisely because it respects this concept and truly embodies the people-oriented concept from product research and development to talent management. Therefore, the slogan is particularly powerful because it has the essence of words.
20. The coffee is dripping, and the meaning is still unfinished.
[Appreciation] As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, the mellow taste of McBride coffee is closely combined with the inner feelings, which can stand the test.
The theme of classic advertising words
1. L 'Oré al? You deserve it.
Analysis: L 'Oré al invited internationally influential Gong Li and Zhang Ziyi to speak for its products, effectively promoting the cosmetics brand among women in China. L 'Oré al skillfully positioned the price of its products at a level slightly higher than that of ordinary consumers, and really maintained its high-end image, keeping users in the market. Distressed? Can I send it out after the purchase is successful? You deserve it? Sigh. It should be noted that in the L 'Oré al promotional film, L 'Oré al? Three words usually start with? Paris? Two words, in the minds of China people? Paris? It is already a representative vocabulary of romance and sentiment, which can be described by L 'Oré al? Leverage your strength? Work.
2. Sprite drinks
? Crystal clear, cool?
Appreciate: Crystal clear, bright through the heart? It is pure and cool, reminding people of a piece of flying snow and a pool of clear water in hot summer, and suddenly there is a coolness. Irresistible temptation? .
3. Public service advertisements for wildlife protection made by Jackie Chan, Yao Ming and other stars.
? No business, no killing?
Appreciation: People in need naturally have suppliers, and some lawless people are blinded by this, poaching and killing wild animals. Is this obvious? Chain? , a ring is closely linked. Only by stopping consumption can poaching be eliminated from the source.
4. Mitsubishi elevator? Enjoy going up and down, Shanghai Mitsubishi elevator?
Appreciation: The convenient function of the elevator is clearly explained in a simple sentence, which rises to a level of spiritual enjoyment and fascinates consumers.
5. China Telecom PHS mobile phone
? Don't have a headache after playing for a long time, and don't feel uncomfortable after using for a long time?
Appreciation: This paper expounds the characteristics of PHS mobile phone, such as low price and low radiation, which makes its core competitiveness stand out.
6. Strong pure water
? Cleaning the 27th floor?
Appreciation: Unique USP and single theme are impressive. Although? Cleaning the 27th floor? It is not a unique concept, but Robust was the first to put forward it, and took this concept to the extreme, forming an exclusive brand concept.
7. Axiangpo spicy beef sauce
? Boil, boil, boil, boil, boil, boil, boil, boil, boil, boil, boil, boil, boil, boil, boil, boil.
Appreciation: This advertisement really impressed me, because I was particularly curious about how spicy this spicy beef sauce was, but I found that many supermarkets didn't sell it. However, I guess the children of that era are familiar with this advertisement. In cities all over the country, many people must have tasted the spicy beef sauce of Axiangpo because of this advertisement. Therefore, it can be said that this popular advertisement is very successful.
8.hard liquor
? Hard liquor is good, but don't drink too much! ?
Appreciation: Jin Jiu's advertisements are well known to all ages. Jin Jiu is a good name, and one word is far more euphemistic and concise than tiger bone wine. Hard liquor is good, but please drink it slowly and be careful.
9. Southern Black Sesame Paste
? When I was a child, I couldn't sit still when I heard the sound of selling sesame sauce. A wisp of fragrance, a wisp of warmth, southern black sesame paste. ?
Appreciation: This case has made excellent use of emotional appeal and achieved good social and economic benefits for the enterprise. The emotion it expresses is very kind and has a touching charm. The picture is full of strong local flavor, simple and simple small workshops, swaying burdens and simple and kind little sisters-in-law. Black sesame paste, crisp shout? It has brought people into a past era, evoked countless unforgettable memories of consumers, and made people feel extremely warm and cordial.
10. Sanjing brand calcium gluconate oral liquid
? Blue bottle, is it delicious?
Appreciation: This advertisement distinguishes similar products, strengthens the popularity of products and makes them stand out among similar products. This obvious difference is easier to be remembered by ordinary people.
1 1. Gu Jing winery? Harmony between heaven and earth, Gu Jing tribute?
Appreciation: it emphasizes the strength of the team, responds to the concept of a harmonious society in the country, and has a strong emotional appeal.
Philips Corp.
? Good heart, simple form?
Appreciate: Kind-hearted, simple in form. ? This is a cliche, and many people even take it as a mantra. But this is easier said than done, whether for individuals or for the collective. If we can really do this and use this sentence to spur ourselves all the time, this person must be a person with a clear conscience to himself and society. This group must also be an excellent group, a group worth relying on.
13. Chengde Almond Dew
? Drink hot lulu in winter?
Appreciation: This advertisement can be said to be popular all over the country, and also formed Lulu's unique selling point, creating an excellent performance in selling beverage products in winter. Give people warm care and suggestions, and let consumers feel the key point that Lulu is different from other drinks.
14. CCTV public service advertisement for respecting the elderly
? Mom, wash your feet. ?
Appreciation: This advertisement is very good, a very good public service advertisement. In fact, parents are the best teachers for children. If everyone acts to respect the elderly, our society will be harmonious and happy.
15. Ricoh copier
? Welead, Otherscopy (we take the lead and others follow)?
Appreciation: The advertising language is very concise, clearly expressing the strong self-confidence of the brand, and also conveying the leading position of Ricoh copiers in this field to consumers, and easily gaining the trust of consumers.
16. Nippon paint
? Nippon paint shines everywhere?
Appreciation: Nippon Paint has made several beautiful and creative advertisements. The "grassland" is filled with the warmth of the sky. Lush Yuan Ye, with brightly colored huts, is like a paradise on earth. It shows the bright colors and the characteristics of safety and health of Nippon paint.
17. Daphne
? Beauty is not discounted, beauty is 100%?
Appreciation: for a lady who loves beauty, beautiful? Full of temptation, it also highlights the main service target of Daphne brand. Daphne often uses price cuts and discounts to promote sales. This confident advertisement is just the opposite, which means that although the price is discounted, the quality, style and service of the product are not discounted, and the beauty is still guaranteed. Advertising language conveys confidence in products and commitment to consumers, and also establishes a good image of Daphne.
18. 1234 Wei Bizhi
? Hello (stomach). How are you?
Appreciation: Let foreigners speak Chinese to make everyone happy and remember. Some people like this advertisement, some people hate it, but the result is that everyone remembers it, which shows that the advertising effect has been achieved.
19. Paidu Yang Yan Capsule
? Detoxification plus beauty, fighting for appearance?
Appreciate: Detoxification plus beauty? , very accurate statement. Although straightforward, it is in place and persuasive, just like the previous slogan? If the poison in the body is not discharged, where does health come from? Same, concise and touching.
20. Band-Aid Band-Aid
? Band-AIDS firmly believe that there is no unhealed wound. ?
Appreciation: I personally like this advertisement. ? Wound? Its meaning is vague, and the band-aid digs it, including physical trauma, inner trauma, historical trauma and national trauma. Band-AIDS have grasped the characteristics of their own products to heal wounds, and skillfully linked physical trauma with mental trauma, showing people's expectations for peace. Heal the wound? Ideas are injected into brands.
Latest classic advertising words
Hospital advertisement 1: Don't come back to me after breaking up!
Hospital advertisement 2: No matter how sick you are, as long as you can come, you can ensure that your waist is not sore and your legs are not painful.
Public security bureau advertisement: I am sad because I exist, but happy because I disappear!
Clothing store advertisement: you pay me to bleed, you are happy that I dive!
Barber apprentice advertisement: Are you trying to make everyone who comes to see you bow to you?
Computer store advertisement: With me, you are no longer an unearthed cultural relic!
Hotel advertisement: Food is the most important thing for the people, we respect customers, and customers are our God! Oh! Oh, my god. Surfing advertisement: enjoy the climax!
Red light district advertisement: We are prostitutes, welcome to engage!
Seven-degree space sanitary napkin? Seven-degree space girls list sanitary napkins. Can I decide my comfort?
Olay? Surprise starts with the skin?
Nokia? People-oriented technology? This is the most classic. It seems useless. Motorola? Hello, motorcycle? Impressive Anerle sanitary napkins? Is Anerle's protection considerate?
Melatonin? No presents this year, just a lot of brains? Although the advertisements of melatonin are rubbish, the advertising words are still classic, and almost all people who watch TV know it.
China Unicom? Leading the future of communication?
Mi Bang Wei? Not in the usual way, Mi Bang Wei? Li Ning? Anything is possible?
Coca cola? Coca-cola forever, unique taste?
KFC? With KFC, life will be fine?
China Mobile? Communication is everywhere?
Fiada? Once you have it, you want nothing more?
Master Kong? Delicious. Can you see it?
Xinfei refrigerator? Is the advertisement of Xinfei not as good as that of Xinfei refrigerator?
Oni shampoo? Black hair, made in China?
Is it comfortable? Promote the health of the whole family?
Nongfu Spring? Nongfu Spring is a little sweet?
Lenovo? What will happen to the world without association?
Remy martin? As soon as Remy Martin leaves, good things will come naturally?
Nestle coffee? Does it taste good？
IBM？ Four seas and one family?
Goldlion? A man's world?