At the end of 1978, the Coca-Cola Company reached an agreement with China to provide Coca-Cola canning, canning and bottling equipment to major cities and tourist areas in China by way of compensation trade or other payment methods, and set up a special factory for filling and sales in China. A few days later, a joint communique on the establishment of diplomatic relations between China and the United States was published.

1979, the first batch of bottled Coca-Cola was sent from Hong Kong to Beijing. Since then, Coca-Cola, a popular drink in the world, has been allowed to enter the consumer market.

During Deng Xiaoping's historic visit to the United States, the People's Daily's attitude towards Coca-Cola also changed subtly. On February 2nd, 1979, People's Daily reported that Deng Xiaoping came to Atlanta, the hometown of President Carter, and praised the city for its "rapid economic development and great achievements in urban construction".

Attach a piece of information about Atlanta on the same page, mentioning that its main industries include airplanes and beverages, and the headquarters of Lockheed Aircraft Company and Coca-Cola Company are located here.

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After Coca-Cola became politically insensitive, some scholars still showed deep concern about its popularity in economy and culture.

1980 65438+1October 20th, People's Daily published an article "Dedicated to Young Friends of the Motherland" by Wang Changxu, English Secretary of the All-China Chinese Association, and relayed a suggestion: "China people should never learn from Americans to drink Coca-Cola, nor should they adopt the living standard that Americans think everyone must have a car", hoping that China people would not "have a car".

Yu Guangyuan, an economist, criticized that Coca-Cola was all put on the banquet, hoping that domestic Coca-Cola beverages would develop greatly and strive to "recapture half of the China market occupied by Coca-Cola".

In the open market, there are "Tianfu Coke" with peony as the main raw material and "Jianlibao" in Li Jingwei.

In the People's Daily on May 29th, 1987,/kloc-0, an old reporter from People's Daily, vividly described the first appearance of Jianlibao at the Los Angeles Olympic Games in 1984.

When the girls of China women's volleyball team won "three consecutive championships", Japanese reporters saw the girls drinking orange honey-flavored "Jianlibao" drinks with scarlet letters and green patterns on a white background. Tokyo News reported in the newspaper the next day that "the advent of China Shenshui will cause a revolution in sports drinks".

People's Daily Online-Old News from Party Newspaper: How did Coca-Cola enter China?