In fact, there are many factors that determine how to charge or how much to charge for TV advertisements. For example, is there a requirement for the time you invest? If it is prime time, it can really be said that every minute is worth a lot of money, but if you invest in a time that is not prime time, or even some time that everyone doesn't want to invest, it will be much cheaper. In addition, according to different TV stations, the charging rules are different. If you invest in a better TV station, the price will definitely be higher, but if you advertise in some TV stations with unsatisfactory ratings, the price will definitely be much cheaper. We can check the specific consultation methods at will on official website of some mainstream TV stations. In addition, if we want to get the maximum benefit from advertising, we must pay attention to the following points:

1, defining the tonality of TV stations.

This is very important, because if we don't understand this, it is very likely that our advertising investment will be wasted, so we must understand this before advertising. For example, if you want to sell sporting goods, you'd better advertise on sports TV. If you invest in entertainment TV stations, the income will be very low.

2. Find out the audience.

The audience is the second point that we must pay attention to. For example, if you want to sell skin care products, you must put advertisements on some TV stations related to health care and skin care, and the women watched by this TV station must account for the vast majority, which will be relatively more accurate.

3. Choose the most suitable time.

Not all prime-time advertisements are suitable. Many products have their own corresponding time periods, such as some health products, which we can put before going to bed, while some items suitable for adults can be put at night. Relatively speaking, the advertising fee during this period is very low, but the income is much better than that during prime time.