In the past 27 years, Golden Fire Group has created a set of mature, shaped and successful business templates, and created the industry myth of more than 3,000 chain stores nationwide. Well-deserved to become an aircraft carrier in the beauty industry!
In 27 years, it invested 65.438+0.4 billion yuan to build Shanghai Biyoulan production base with world-class R&D and production equipment in Shanghai Qingpu Industrial Park. Covering an area of more than 30,000 square meters, it has the top equipment in the world and has passed the international highest quality standard ISO900 1 certification for large-scale production.
Jinhuoji
Casting golden keys breeds golden flames.
1983, Hawking Trading Company was established in Hohhot, which was the beginning of Hawking.
1989, Du Haijun, the 26-year-old chairman, established Hawking Industry (Group) Co., Ltd. as an agent to handle famous products and health care products. in ten years
1999, a miracle happened. Hongmao medicinal liquor represented by Hawking Group not only sells well at home and abroad, but also reaches the top of the industry myth of annual sales of one billion yuan. Du Haijun, the chairman of the board, has also become the weather vane of health care industry! It has laid a deep financial foundation for the future development of Hawking Group, and also created the humanistic spirit of the Group to face difficulties and be bold and fearless!
I stepped into the golden palace and witnessed the prairie fire.
From 65438 to 0999, the group entered the field of beauty.
In June 5438 +2000 10, Hawking Group invested 20 million yuan in the most prosperous business district in Beijing and purchased the whole office building of Beijing China Merchants Tower.
In 2002, the group invested 6,543.8+0.4 billion yuan to build Beyolan Daily Chemical Co., Ltd. in Shanghai, which means "beautiful countryside". This is the most advanced garden-style cosmetics production base in China, covering an area of more than 30,000 square meters and having 9 departments. At the same time, world-class production equipment is introduced from the United States and Japan, and high-quality cosmetic raw materials are introduced from France and the United States, equipped with six modern production lines. The designed annual production capacity is 20 million bottles/piece, and the annual output value can reach 3 billion yuan. The group has cooperated with many international R&D institutions for more than three years, and successively launched more than 500 professional beauty products with independent intellectual property rights, and obtained ISO-900 1 quality system certification. Hawking's quality system has reached international standards!
In 2006, the company began to make great strides to build a multi-brand road. After years of cultivation, it has expanded more than 3,000 chain stores, forming a huge system with sales of more than 700 million yuan, 800,000 VIP members, more than 20,000 front-line employees, more than 600 lecturers and more than 300 management teams. Hawking is called "a real full-store export expert" by his peers in the industry.
In 20 10, the group invested heavily in the field of daily chemical products, and Golden Fire Group teamed up with the world-renowned cosmetics advertising company Publicis France to create a powerful daily chemical brand of the group-Simesig.
I think the golden harvest is in full swing.
In 20 10, Chairman Du Haijun put forward the inspiring "609 1" project.
Brief introduction of the chairman
Du Haijun, a native of Hebei Province, is a member of the 8th and 9th sessions of the Inner Mongolia Political Consultative Conference, vice president of the Beauty Cosmetics Chamber of Commerce of the All-China Federation of Industry and Commerce, vice president of the Inner Mongolia Entrepreneurs Association, vice president of the Inner Mongolia Young Entrepreneurs Association, executive director of the Inner Mongolia Glorious Career Promotion Association, member of the Standing Committee and Vice President of the Hohhot Federation of Industry and Commerce, and member of the International Public Relations Association.
On March 20 10, the "Golden Fire Love Foundation" was established to help the socially disadvantaged groups.
In 2009, the group entered the daily cosmetics production line. After long-term preparation, Simesig daily chemical line was launched on 20 10, which opened the prelude to the development of "two lines and one" of the group.
In March 2009, Hulunbeier Municipal Party Committee Secretary and his party, general manager of Shanghai Jinjiang Group and Party Secretary of Cheng Kai Group visited Shanghai Biyoulan Base and spoke highly of it.
From June 5438 to February 2008, Mr. Du Haijun won the award of "Top Ten Man of the Year in Beauty Industry in 2008".
In September 2008, Simesig won the most popular brand award of domestic beauty salon line again.
In May 2008, the Group donated 1 10,000 yuan to Sichuan earthquake-stricken areas. Over the past 20 years, the group has donated more than 5 million yuan to social welfare undertakings.
L In 2007, she won the award of "Female Economic Leader in Beauty Industry in China".
In August, 2007, the group set up 35 million "Win in Golden Fire" venture fund to provide a platform for Golden Fire employees who are interested in starting a business.
In August, 2007, Golden Fire implemented the strategy of international cooperation. Du Haijun, chairman of the group, and his party visited Shuntian Pavilion, a century-old Japanese enterprise.
In April 2007, Simesig brand was very popular in the third largest beauty fair in the world and won the "Most Popular Brand Award".
From June 5, 2006 to 10, Hawking took the first step of international cooperation strategy. The group introduced π/4 essential oil from France, launched Daphne series products grandly, and established Daphne international beauty chain.
On June 5438+February, 2005, Shanghai Biyoulan Daily Chemical Co., Ltd. passed the ISO9000 quality management system certification of Swiss SGS international certification body for the first time with excellent results.
In March, 2002, the group invested10.40 billion yuan to build the Shanghai Beyolan cosmetics production base. By the end of the same year, Ms. Mingjiao's skin care and bodybuilding center had reached 2,800 chain stores nationwide, with an annual sales of 600 million RMB, which was praised as "a real export expert of the whole store" by the same industry.
L 1995, became the general agent of "Hongmao medicinal liquor" in China. The sales volume of Hongmao medicinal liquor ranked in the top ten of national medicine-based health care products from 1995 to 1999, and won many honors such as "Eight Superbrands in China" and "Gold Award in China Medical and Health Expo" successively.
L 1983, Mr. Du Haijun devoted himself to business and started his own business. At the beginning of its establishment, Hawking was just a small trading company with a registered capital of only 60,000 yuan and only six employees.
enterprise qualification
2008 Top Ten Beauty Body Chain Organizations in China
Top 100 beauty and hairdressing enterprises in 2008
2008 China Beauty Salon Series Most Popular Brand Award
2007 China Beauty Salon Series Most Popular Brand Award
In 2007, Golden Fire, the internal magazine of the group, won the honorary title of "Excellent Cosmetic Enterprise Journal".
2007 Vice President of Beauty Cosmetics Chamber of Commerce of All-China Federation of Industry and Commerce
2008 China Red Cross Humanitarian Service Award
L 1998 10, Hawking Group donated1533,000 yuan to flood-stricken areas;
Donated 600,000 yuan to improve the local urban traffic facilities.
L sponsored 654.38 million yuan for public security criminal investigation.
L donated more than 800,000 yuan to poor mountainous areas.
Building Two Hope Primary Schools in Liangcheng County, Inner Mongolia, an Old Revolutionary Area
I donated more than 300 thousand yuan to the earthquake-stricken area.
L carry out large-scale expert consultation and free clinic activities with love
corporate culture
Connotation: Corporate culture is the soul and spirit of an enterprise. An enterprise without culture is like a person without soul. Corporate culture is divided into three levels: the surface layer is material culture, the middle layer is behavior system culture, and the core layer is spiritual culture, which are indispensable.
Significance: An excellent enterprise is bound to breed an excellent corporate culture, which is the continuation of the life of an excellent enterprise.
Conceptual article
Faith: Never success, always the starting point.
Tongren Zhi: Share weal and woe, be conscientious, and work together with Qi Xin to create a brand.
Goal: Go all out to achieve the plan of climbing the peak, create a century-old enterprise and build a strong brand.
Life: lead the fashion trend of the industry and take social responsibility as its own responsibility.
Values: the perfect combination of corporate interests and personal interests.
Spirit: pursue Excellence and achieve life.
Learning concept: reading, learning from teachers and studying in three provinces.
Crisis view: always trembling, always walking on thin ice.
Management articles
Team view: there is no perfect individual, only a perfect team, and unity is strength.
Attitude: Don't make excuses, just find a way and take the initiative to take responsibility.
Quality concept: personality, quality and brand.
Efficiency concept: manage energy and improve efficiency.
Leadership philosophy: learn from me, learn from me, and supervise with me. Success or failure lies in leadership.
Management mode: system first, details first, speed first.
Idea: No problem is the biggest problem.
Service concept: long-lasting career, sincere exchange of true feelings.
View of political achievements: No matter big or small, do the best if you want to do it.
Three questions a day: Have you set a goal? Is the method right? Did I do it?
Talent article
Talent view: whether we like it or not, we can all see the level in our work.
The principle of "six uses": use responsible people, enterprising people, caring people, loyal people, people with strong execution and high professional level.
The principle of "ten don't do": don't be a person who is idle, eager for quick success and instant benefit, unwilling to make progress, unwilling to learn, unwilling to innovate, unwilling to seek efficiency, just talking and not doing, taking the blame, perfidy and undermining unity.
Song of golden flame
Golden fire has the grace of golden fire, golden fire has the spirit of golden fire, and we have all kinds of feelings in our hearts; The Golden Fireman has the affection and love of the Golden Fireman, and the Golden Fireman has the light and color of the Golden Fireman. Look at the hardships of the golden fireman on that banner. Never succeed, always the starting point, the brilliance of gold, the fierceness of fire and the love of the sea. Golden fire, you have the power of gratitude, golden fire, you have the same feelings as the sea. Golden fire, you are like an eagle spreading its wings, golden fire, you are the sea I yearn for, golden fire, you come from ordinary, golden fire, you are the stage for our success.