1June 12 to June 16, the reporter was invited to participate in the leisure tour activities of foreign tourists and authoritative media sponsored by Tonghua Tourism Bureau of Jilin Province. In just five days, everyone went deep into Longwan National Forest Park, Baijifeng National Forest Park, Wunvfeng National Forest Park and Taiji Bay International Tourism Resort and other scenic spots to appreciate Tonghua's long cultural heritage, beautiful natural scenery and rich ecological resources. Everyone is intoxicated by the red autumn colors in Tonghua, and deeply feels the enthusiasm for developing tourism in Tonghua.
"Tonghua tourism has developed rapidly in recent years, and tourism has become one of the three pillar industries in Tonghua. In the future, Tonghua will vigorously develop leisure tourism with its rich resources such as ecology and traditional Chinese medicine. It can be said that Tonghua's leisure tourism is ready to go. " Huang Shoufu, deputy director of Tonghua Tourism Bureau, loves Tonghua and never hides his pride as a Tonghua person.
Has a long history of culture and beautiful mountains and rivers.
Tonghua, located in the southeast of Jilin Province and in the hinterland of Changbai Mountain, has a long history. Humans lived here more than 6000 years ago. Tonghua is also the birthplace of Koguryo culture and Shaman culture. In 2004, Koguryo's royal city, tombs and noble tombs became world cultural heritage.
Tonghua has beautiful mountains and rivers. There are two mountains in the territory, Laoling Mountain and Longgang Mountain. The forest coverage rate is as high as 63%. There are more than 0/000 species of wild economic plants and 0/00 species of wild economic animals. The Yalu River and Songhua River raised Tonghua's children. The total water resources here is 6.57 billion cubic meters, and there are 306 reservoirs and lakes of various types.
High-quality mountains and rivers have given birth to thousands of scenery in Tonghua: six national forest parks, such as Wunvfeng, Shihu, Jiguan Mountain and Baiji Peak; Longwan, Hani and other four national nature reserves; There are three national wetland parks: Bawangchao, Miou River and Mopan Lake, among which 10 is a national 4A scenic spot.
"Relying on rich cultural and ecological resources, Tonghua's tourism industry has flourished, forming a series of fine tourism products such as cultural relics, frontier scenery, red classics, magical geology, industrial sightseeing, healthy ecology, folk customs, ice and snow experience, road finding, romantic self-driving and so on, which are deeply loved by tourists." According to Huang Shoufu, in 20 16 years, Tonghua * * * received10.33 million tourists, and the total tourism revenue reached154 billion yuan, up by 17 12% and 25.64% respectively. Among them, the number of inbound tourists was 240,800, and the foreign exchange earned was 5489 1.5 million US dollars, up by 2 1.2%% and 26.8% respectively over the previous year.
"Tonghua has beautiful scenery all year round. Every autumn, the maple leaves are red and the scenery is intoxicating. "Autumn Maple Leaf" has become a major brand of Tonghua tourism. "
In Huang Shoufu's view, Tonghua is not only picturesque but also rich in products. Tonghua is rich in grapes. Tonghua wine, with a history of nearly 100 years, is famous all over the country, and Tonghua has 67 wine producers. Tonghua is also the hometown of traditional Chinese medicine, producing more than 1 100 kinds of precious medicinal materials and medicines, such as ginseng, gastrodia elata and wood frog, with large quantity and high quality.
As an important ginseng planting base in China, its ginseng production accounts for about one quarter of the whole country and one third of Jilin Province. "Tonghua has 109 pharmaceutical enterprises, among which the well-known ones are Revision, Novo Horizonte, Jinbao and Wantong. It is a veritable' drug capital'. "
"China calls the Yang Kang world"
The Bletilla Peak Forest Park in 65438+ 10 is already a little chilly. Walking on the mountain road, the eyes are full of red leaves, and the clear air is coming. Everyone laughed and laughed all the way, enjoying the good mood brought by good scenery and good air. Zhai Hong, general manager of Baijifeng Forest Park, told the reporter that Baijifeng Forest Park was built at 1992. The forest coverage rate of the scenic spot is about 98.7%, and the air quality reaches the national A-level standard. There are more than 600 kinds of medicinal materials such as gastrodia elata, Fritillaria, Schisandra chinensis and wild ginseng in the scenic spot, as well as rich wild fruits.
"Yang Kang tourism includes medical care, Chinese medicine care, nutritious diet and so on. Baijifeng Forest Park will rely on resource advantages to build leisure tourism projects such as TCM health tourism base and research tourism comprehensive practice base, and take leisure tourism as a breakthrough to promote the upgrading and development of tourism industry in Baijifeng National Forest Park. " Hong Yan said.
"Baijifeng Forest Park is the epitome of the development of leisure tourism in Tonghua." According to Huang Shoufu, in recent years, the Tonghua Municipal Party Committee and Municipal Government put forward the brand positioning of "China Tonghua, Healthy World", and governments at all levels invested 654.38+0.5 billion yuan in leisure tourism every year. Since 20 13, Tonghua * * * has arranged 8/kloc-0 Chinese medicine health tourism projects with a total investment of 3.3 billion yuan, and a number of large projects exceeding 100 million yuan have been completed and put into operation.
Among them, Tonghua Kuaida Ginseng Industrial Park covers an area of 8 10 mu with a total investment of 2 billion yuan. Since 438+04 was officially put into production in June, it has achieved remarkable economic and social benefits. Tonghua Zhenguo Health Valley 1 Manor, with a total area of 185 square kilometers, invested 500 million yuan in the first phase to build a comprehensive health valley integrating health, holiday tourism, catering, accommodation and business meetings. In 2065, 438+04, 165, 438+ 10 were rated as 4A-level tourist attractions.
In addition, projects such as Ying 'ebu Health Town in Tonghua Health Ecological Science and Technology Development Zone with a total investment of 5 billion yuan and Wuyegu Fitness Resort in Tonghua Ji 'an with a total investment of 654.38+0 billion yuan are also under active construction.
The results soon began to show.
According to incomplete statistics, Tonghua currently has more than 300 scenic spots, 49 travel agencies and 1082 institutions related to TCM health tourism, and has launched 37 TCM health tourism routes, including ginseng road, wine-picking and brewing tourism season, TCM high-tech industry tour and TCM rehabilitation experience tour. From 20 13 to 20 16, TCM health tourism received a total of173.85 million tourists, with an average annual increase of more than 25%; The total tourism revenue was 24.97 billion yuan, with an average growth rate of16.6%; Tourism foreign exchange income is 64 129700 USD.
Tonghua leisure tourism has achieved initial results, which cannot be separated from the great attention of the municipal party Committee and the municipal government.
At the Seventh Party Congress of Tonghua City held at the end of 20 16, the municipal party committee and government proposed to take the big health industry including medicine, food and tourism as a strategic measure to realize Tonghua's first revitalization.
Tonghua Municipal Government subsequently formulated and promulgated the Five-year Action Plan for Great Health Industry in Tonghua City, and formally established a leading group for the development of great health industry, with the mayor as the leader and the deputy mayor responsible for six special promotion groups, namely, health medicine, health care, health food, health preservation, health tourism and health leisure.
Tonghua Municipal Party Committee and Municipal Government also provided a series of policies and financial support for the development of tourism in Yang Kang. In recent years, policy documents have been issued to promote the development of Chinese medicine healthy tourism industry, such as Opinions of Tonghua Municipal People's Government on Accelerating the Development of Chinese Medicine in the City, Implementation Opinions of Tonghua Municipal People's Government on Accelerating the Development of Medical and Health Industry, and Implementation Opinions of Tonghua Municipal People's Government on Accelerating the Development of Tourism Pillar Industries. Starting from 20 16, a tourism development fund of 1 100 million yuan will be set up every year for publicity, project support and route development.
"In the future, we will set up Tonghua Tourism Development Committee and Tonghua Cultural Tourism Development Group, compile and implement Tonghua's global tourism development plan, build a large health industry development fund with a scale of 654.38+0 billion yuan, actively absorb social capital, innovate financing methods, and accelerate the construction of major projects by PPP and government purchase services." Huang Shoufu said, "By then, Tonghua Yang Kang Tourism will enter the take-off stage."