Focus on the development and business upgrade in the field of health and wellness. Only with this opportunity can we learn more about health. In the process of answering friends' questions in the morning, I found that many friends who are engaged in TCM health care services or have ideas to engage in this field are more concerned about what kind of projects to choose to operate. Words reveal helplessness and confusion. Actually, calm down and tidy up. This question is not so difficult to get an answer. Today, I would like to share with you my personal views on the project and brand selection of Chinese medicine health pavilion.

First: business direction

Now is the time window for the outbreak of the big health industry. The problem of aging is becoming more and more serious. The market demand gap to solve the problem of health care and conditioning for hundreds of millions of elderly people is particularly large. Choosing a Chinese medicine health pavilion is the other party's choice! ! ! ! Then back to the topic, the direction has been chosen. It is equivalent to having a goal.

If you are a practitioner in the health field and have a skill, you can consider taking a shorter path and building your health care service content on the basis of your own professional knowledge. If you are an industry white, just optimistic about the business and entrepreneurial opportunities in the field of big health services, then you need to try to choose mature, easy-to-operate projects that are not particularly dependent on professional and technical personnel.

With the business direction, there is a relatively clear positioning of opening a store. Community stores around the community not only ensure a stable customer stock, but also have relatively affordable operating costs. Moreover, community stores will be the most competitive in future big health services. Open an exquisite big health service community store to serve the community residents within three kilometers. Enough to earn your own money. As long as you choose the right project and manage it with your heart. Think and act with long-term ideas. The result can't be wrong.

Second: clear the direction and find your initial heart.

How to find a suitable business project or brand in the field of TCM health preservation? The next step is to see how to choose a suitable TCM health management project in the positioning of TCM health center. Excuse me, what is the core competitiveness of TCM health management? Price? A lot? Environment? Brand? Effect?

If we return to our original heart! The initial purpose of health management is to help many patients and needy guests solve problems. Then make a reasonable profit on the way and earn the income you deserve. If the guest's conditioning results and satisfaction are taken as the first standard and code of conduct, then the scope of choice will be further accurate and narrowed. What is your initial intention? It's important to start thinking, very important! ! ! !

Speaking of the nagging here, many times we often see some enterprises mention their vision, mission and values. Seeing this, I think there is a considerable probability that it's none of my business, or I think it's a bunch of myths that don't fall to the ground. In fact, if the vision, mission and values are really analyzed and designed with heart, its significance and value are very, very important. There is no discussion here. Just to be more grounded, the initial heart (values) can be a simple version or a primary version of values to some extent, and it will also guide our future action decisions. The reason why we say "initial heart" here is because our theme is about the Chinese medicine health center, which means that it is not a simple small business related to health and must be discussed on the moral level. There is a high point. Then suppose that the following topics and analysis are based on topics, and the initial intention is to open a family that can really solve and help guests improve and solve health problems. Based on this initial heart (values).

Third: keep looking in the given direction and keep looking at the beginning.

Assuming the above two points are true, what we need to do now is to find a good TCM health management project, which can be fundamentally effective and help guests solve certain health problems. The scope of choice has a clearer standard!

A: the choice around the initial heart: resolutely do not choose if there is no effect, do not choose if the effect is not obvious, and carefully choose to treat the symptoms instead of the root cause.

B: Choice of experience scope: Non-TCM health care items are not selected. If Chinese medicine is mentioned, then we will first exclude other products or American products, which are not within our choice.

C: The choice of operator positions: those who don't make money, those who rely too much on personnel, and those who have obvious bottlenecks in human efficiency and service efficiency.

Whether the current thinking is clearer! ! !

It is our core goal to find a good project that can really solve the health problems of guests, with controllable human effects and service costs, considerable profits and long-term operation in the field of TCM health preservation.

Then let's take a look at the popular TCM health management projects in the past two years. Naturally, there will be no more headless orders.

Fourth: empathy and insight. Don't take yourself as the core!

Look at the service from the standpoint of the guest, what does he (she) want most! ! If it is based on the preconceived ideas of operators, it is often inseparable from costs and profits. This is not to say that cost and profit are unimportant, but need to be analyzed and treated more objectively and rationally. This is not to say that cost and profit are not important. Don't take it out of context.

What are your needs as a potential guest?

A: General needs, such as foot washing, massage, relaxation, relaxation. This kind of service can be seen everywhere in the streets and alleys, and it is directly excluded.

B: Strong and unbearable demand, backache, rheumatic bone pain, hypertension, hyperlipidemia, hyperglycemia and hyperuricemia. Liver and kidney, aging and so on. . .

Four high problems: hypertension, hyperlipidemia, hyperglycemia and complications, hyperuricemia, gout and complications, obesity, etc.

Gynecological problems: dysmenorrhea, adenomyosis, hysteromyoma, ovarian cyst, infertility, chronic gynecological inflammation, cold constitution of female uterus, and cold syndrome of female upper heat.

Neck, shoulder, waist and leg problems: rheumatism, rheumatoid disease, cervical spondylosis, scapulohumeral periarthritis, lumbar disc herniation, chronic lumbar muscle strain, knee arthritis, repeated ankle sprain, etc.

Respiratory system problems: chronic bronchitis, bronchial asthma, chronic rhinitis, allergic rhinitis, etc.

These are the real strong needs of our guests! Many middle-aged and elderly people's chronic diseases are even called immortal cancer, which has really become the biggest problem that plagues their lives.

So is there any Chinese medicine health service project that can solve or partially solve this demand? If you can find it, is your TCM health center operating well?

Fifth, determine the direction, with the initial heart, lock in the accurate guest group, find the problems that guests need to solve, and explore the answers.

1, services that rely heavily on professional skills are not selected: professional massage, osteopathy and prescription services are excluded.

2. Do not choose projects that seriously affect the operation due to personnel efficiency and personnel turnover: do not choose projects with complex operation, low personnel efficiency, high personnel turnover cost and unstable personnel.

3. If there are too many similar products in the market, the competitiveness is not strong and the profit is small, some products will not be selected.

4. Narrow the scope to the above three points and find the project that users just need.

Be a big health service industry operator who insists on the initial intention and has professional ethics.

The result of guest conditioning, satisfactory results and word of mouth, word of mouth brings new people and endless business.

As the saying goes, the Tao gives birth to one, two, three and everything. Mastered and followed the law of the development of all things. My heart will be quiet. With a clear direction and goal, I have my own heart, know what I want to do, and don't take detours.

According to the observation of the market in recent years and the experience of watching exhibitions at several art fairs, in recent years, TCM health care projects have mainly focused on massage nursing and hyperthermia. Massage care is popular at present, mainly including head care and ear care. Relatively speaking, these two points are not very demanding for the technical professional level of the store. Services such as massage and osteopathy depend largely on professional technicians. If you are yourself, you will be fine. If it is outsourcing technology, there will be personnel instability. Job-hopping, technician service efficiency. There are both operational risks and operational bottlenecks.

Head health care and ear health care: Head soup and ear moxibustion are popular now. They are all small maintenance projects, so I'm afraid they are not suitable for major project management. And the average American service organization will also have such a project. Can't be used as the main positioning. The process of serving the first dish soup is also quite complicated, which takes a long time and the unit price is low. Mainly, these two kinds of maintenance projects have no obvious substantial conditioning effect, and most of them are to relieve symptoms, relieve emotions, and treat the symptoms rather than the root cause. From the perspective of long-term management. Do not have core competitiveness. If you want to be healthy, then the effect must be the first competitiveness. It is also the first principle for us to choose TCM health care programs.

Next, look at the hyperthermia project:

Optimism about hyperthermia stems from the book "Temperature decides human life and death". Many people's body temperature has not reached the normal temperature of 36.5℃, and even children's body temperature is declining, which directly leads to related diseases and sub-health status. When the body temperature drops by 65438 0℃, the human immunity will drop by 30%. When the body temperature drops by 65438 0℃, the human immunity will drop by 30%.

Recommend interested friends to buy it. It is also helpful to run large health projects. It is also rewarding to watch it at home by yourself.

A large number of examples have proved that the symptoms of cancer, depression and heart disease have been obviously alleviated by the increase of body temperature, which is making more and more people healthy.

The foot is the second heart of the human body, and all organs have corresponding reflection areas on the foot. Once the feet are uncomfortable or catch cold, it will affect the health of the whole body. If the health care of the feet is neglected for a long time, the body will not be able to maintain the correct posture, and symptoms such as low back pain and fatigue will appear, and even the blood circulation will be worse, leading to various common diseases such as hypertension and heart disease. Therefore, "warm body" must first "warm feet".

Cupping, moxibustion, foot bath, fumigation bath, medicine wrapping. It's all hyperthermia services. Next, I will help you analyze different hyperthermia projects one by one.

Cupping therapy, such as XX fire therapy, is relatively well-known and familiar to customers, but it is not recommended to promote it because of the hidden service safety problems in the industry in previous years. After all, the safety and stability of operation are very important. The safety of guests is more important. Most of these business projects are similar, and the results and operation forms are similar. The threshold is lowered and the competitiveness is not obvious. Not suitable for long-term operation.

Looking at moxibustion again, there are traditional handwork and modern instruments and equipment, but exploring its value itself, instruments and equipment are just packaging coats to improve human efficiency, reduce personnel costs and increase the sense of science and technology. In essence, it is also the medicinal component of moxibustion itself. Throughout the moxibustion products on the market at present. The effect is similar. Moreover, in the process of moxibustion, the mastery of temperature and effect is not obvious enough. Essentially, it is the effect of basic hyperthermia plus some moxibustion. Because the overall threshold is low, there are too many similar products and services on the market. The homogenization of imported stores is more serious. No features. The effect is good, but it needs long-term study by relevant professionals to master it. Some small moxibustion sticks can be introduced as drainage projects.

Although foot bath and fumigation bath services are effective, they are all small projects similar to moxibustion, which are not enough to support the operation of a store. It is usually implanted as a small project in a pedicure house or bath center. The focus is on the curative effect of the medicine bag, and everything else is second. This kind of project is a subsidiary business project, which is used to expand customers and is not bad for innovation.

Sweating with medicine is a very promising health management project of traditional Chinese medicine which has become popular in recent years. It is a brand-new upgrading way of moxibustion hyperthermia traditional hyperthermia conditioning.

Drug-wrapped sweating method combines fumigation method with bath hyperthermia sweating method, and makes comprehensive innovation in technical efficacy and equipment, forming a unique external treatment method of traditional Chinese medicine.

The history of "package medicine"

This method has been used in clinic since the pre-Qin period. It is recorded that Bian Que's Heart Book says: "People often moxibustion (moxibustion; Although the back is not immortal, it can last for more than a hundred years. " In China, back moxibustion has been used to prevent diseases and prolong life for thousands of years. Huangdi Neijing records that "strong wind sweats and moxibustion delights points", which is a health care method of warming points with drugs.

The "Fifty-two Prescriptions for Diseases" unearthed at Mawangdui No.3 Tomb in Changsha, which was earlier than the Huangdi Neijing, recorded 283 prescriptions for external treatment of traditional Chinese medicine, including 137 prescriptions, involving the five senses of women and children at home and abroad, including moxibustion, hot compress, fumigation, medicated bath, external application and other forms and rich contents of external treatment.

The theoretical basis of treating diseases with medicine wrapped in sweat is "treating cold with heat, dispelling cold and tonifying yang" and Huangdi Neijing: "All diseases damage one yang". Yang is the motive force of human body's material metabolism and physiological function, and the decisive factor of human body's reproduction, growth, development, aging and death. "Eliminating cold and detoxicating, supplementing Yang Qi, adjusting camp and health, and balancing yin and yang" is the fundamental solution to the problem of deficiency, cold and dampness.

The method of wrapping and nourishing sweat originated from sweating, which is the first of the eight methods of traditional Chinese medicine. Based on the clinical positioning of meridians, acupoints, warmth and slight sweating, combined with the characteristics and personality of modern chronic diseases, after years of research and development and clinical verification, eight patented prescriptions-Jiuwu Xunzheng Powder were formed and dialectically adjusted. Because each prescription is composed of 95 kinds of Chinese herbal medicines, it is often called the Ninth Five-Year Plan.

There are eight prescription drug bags with remarkable effects, as well as sweat conditioning equipment and instruments, that is, the thermal repair cabin of light wave antigen outside the far line. Stir-fry and heat the medicine bag, wrap it on the back of the pot, and lie in the pot. This hut is heated in sections. Then through a series of technical operations such as sweating, sweating, sweating control, temperature control and sweating collection as the core, a complete drug sweating conditioning is formed.

The combination of drug therapy+sweating therapy+light wave hyperthermia constitutes a complete drug-wrapped sweating method. Sweating with medicine has a strong unbearable demand for users, such as backache, rheumatic bone pain, hypertension, hyperlipidemia, hyperglycemia, hyperuricemia and so on. Liver and kidney, aging and so on. . Through dialectical prescription, one-person conditioning method. Can play a significant role in conditioning. At present, it has obvious advantages in traditional Chinese medicine health care projects. Highly recommended. After nearly 20 years of development and innovation, the method of keeping sweat is very mature, and there are many cases of various conditioning. It has gradually formed the first choice to introduce the current health center and beauty industry upgrade.

Talking about Foot Bath As mentioned above, foot bath is also very effective under the condition of good curative effect, and the important reason for recommending the project of sweating and wrapping medicine is that the efficacy of wrapping medicine after sweating conditioning has remained a lot, and the medicine can be put away and boiled into foot bath medicine soup. Guests can pack the medicine and cook it at home to share with their families. It can also be used as a good drainage project in the store to help business.

For example, in a community store, you can design a foot bath experience card, that is, you can go to the store for one free experience, you can also spend 10 yuan for three times, and you can also apply for a monthly card. The effect of foot bath medicine soup wrapped with medicine is much better than that of many foot bath medicine bags on the market, and they are all real materials. Good use will give full play to its surplus value, create more possibilities for store operation and provide more health care for our guests.

A drug-covered sweat method has realized the expansion and retention of customers, and the conditioning of customers has achieved substantial results, which will naturally help us to publicize and share. The sharing of health must be heartfelt and altruistic, and it will be his family, friends and friends of friends first. Gradually form the spread of word of mouth. As long as you serve with your heart, there will be results. The operation of the store is endless. This is also the basic initial intention of health service practitioners.

Naturally, the popularity of a health care product will inevitably lead to a large number of followers and counterfeiters entering the game. Then, if the subject wants to choose the medicine-wrapped sweat method project as the main item of business, he also needs to carefully analyze and investigate and find the source brand of the medicine-wrapped sweat method, which will be effective and secure the business. After many comparisons, you will naturally see the results ~!