The Ice Bucket Challenge requires participants to post videos of themselves being drenched by ice water online, and then participants can ask others to participate in this activity. According to the regulations of the activity, the invitees either accept the challenge within 24 hours or choose to donate 100 USD to fight against "amyotrophic lateral sclerosis".
Enlightenment of Ice Bucket Challenge
From the perspective of social management, managers should thoroughly study the technical basis, public opinion basis and operating rules behind various emerging social phenomena, so as to grasp the development direction, adhere to the positive orientation, and truly achieve "good beginning and good end"; From the perspective of enterprise marketing, give full play to the platform thinking in the Internet era, hold the bottom line with the help of an open platform, enlarge the effect, and truly achieve "doing big things with small money".
From the perspective of public participation, as an individual, we should have a rational understanding of the surging trend, not blindly follow, not follow the trend, and truly "do not participate for the sake of participation."
I hope that when the marginal benefit of the "ice bucket challenge" is getting smaller and smaller, it will leave people with more than just a game and carnival.
The above content refers to People's Daily Online-Economic Daily: The phenomenon of "ice bucket challenge" is worth pondering.