It is understood that Luo Mai has obtained a direct selling license since June 5438+00, 2007. As an established direct selling enterprise, even after many rectifications, Luo Mai still has unavoidable problems. After Baidu searched for keywords such as "Beijing Luo Mai" and "direct selling", the content box displayed links such as "scam", "suspected pyramid scheme under investigation" and "pyramid scheme under investigation".

In Luo Mai's official website, advertisements named "Anti-aging and Brain-strengthening Suit" and "Education and Nutrition Suit" are particularly eye-catching. According to its introduction, the main components of this product are PS+ lutein solid beverage, saffron soft capsule, PS+DHA solid beverage and spirulina. In the main function bar, the former shows:

"Improve cognitive ability, especially the ability to recognize, learn and remember; Improve Alzheimer's disease; Prevention and treatment of depression; Relieve mental stress and physical fatigue; Antioxidant and anti-aging; Protect your eyes; Balance nutrition and supplement the nutrition needed by human body; Prevent three high symptoms and prevent arteriosclerosis. "

The latter shows: "Promote brain development and improve learning ability; Enhance memory and attention; Balance nutrition and supplement nutrients necessary for the growth of young people. " Both products are priced at 3980 yuan.

In this regard, Lawyer Feng Tao of Beijing Yida Law Firm said, "First of all, improving cognitive ability, especially recognition, learning and memory ability, belongs to the assertion or guarantee of efficacy and safety in Article 18, paragraph 1 of the Advertising Law;

Second, improving related symptoms, including depression and three high symptoms, is related to the disease prevention function and also violates the relevant provisions of the advertising law. Third, supplementing nutrients necessary for teenagers' growth violates the regulation that' advertising goods shall not be claimed or implied to be necessary for protecting health', and it is also illegal. "

At the same time, the fourth paragraph of Article 4 of the Measures for the Administration of Health Foods stipulates: "Labels, instructions and advertisements shall not publicize the curative effect." Article 23 stipulates that the labels, instructions and advertising contents of health food must be true and meet the product quality requirements; There must be no propaganda suggesting that the disease can be cured.

According to the direct selling industry management information system of the Ministry of Commerce, there are 43 products in four categories in Luo Mai, including health food 1 1, 2 cleaning products, 2 small kitchen utensils and 28 cosmetics. However, the reporter found that the products sold in Luo Mai far exceeded the approved catalogue.

Taking health care products as an example, there are 15 kinds of health care products on sale in official website, Luo Mai, while only 1 1 kind of health care products registered with the Ministry of Commerce. Among them, anti-aging and brain-strengthening suit, intelligent nutrition suit, Luomaimai chitosan capsule, folk music health gift box and Xin male health care suit are not included in the information record.

In addition, the reporter found that in the approved product catalogue, the relevant information of Leo brand Leo capsules of the "Golden Life" series promoted by Luo Mai could not be found.

In this regard, the relevant person in charge of Luo Mai Product Center said, "These products are newly listed and are being declared. The relevant reporting department is in a meeting, and it is not yet possible to determine the reporting process. "

Can the products being approved be sold in the market? Ou Yangwen, an expert from the Direct Selling Expert Committee of China Market Society, said that the Announcement No.72 of the Ministry of Commerce and the State Administration for Industry and Commerce in 2005 pointed out that according to Article 2 of the Regulations on the Administration of Direct Selling, direct selling enterprises must report to the Ministry of Commerce for approval, publicity and filing.

"If some products are not found in the information system of the direct selling industry of the Ministry of Commerce, it means that these products have not been approved and filed by the Ministry of Commerce, so they are not direct selling products and cannot be sold by direct selling."

References:

Xinhuanet-Luo Mai Technology is suspected of false propaganda and illegal direct selling beyond the scope.