We can't spend so much energy on every hot-selling health care product. Here, I only take Shenyuan Oral Liquid, which is currently being advertised in major mainstream media and websites, as an example, and say that "Beijingers compete for Shenyuan, which has an extraordinary effect and is authentic" to expose some commonly used deceptive methods in health care product advertisements. I hope readers can draw inferences from other people and keep an eye on their wallets when they encounter similar advertisements in the future.
First, conceal the main ingredients. The advertisement of Shenyuan Oral Liquid declared: "This product is made of various bioactive substances as the main functional components, supplemented by various bioactive essence components." Vaguely, the product introduction of Shenyuan. Com is more explicit and quantitative: "Active ingredients and bioactive substances with a content of 0.2g 100ml". So what exactly is this "Shenyuan 1 bioactive substance"? The advertisement of Shenyuan Oral Liquid is vague, but it repeatedly boasts that it is "a major invention in the field of biomedicine in the world", which makes readers think that it is a magical substance newly discovered by the company.
What is the truth? On the website of Shenyuan. There is a scanned copy of "Approval Certificate of Health Food Made in China by the Ministry of Health of People's Republic of China (PRC) and China" (Wei Shi Jian Zi (2002) No.0168) on the com, which lists the effective components and content of "Shenyuan Brand Biological Health Oral Liquid" as "0.2g glucuronic acid per 100ml". So, is glucuronic acid a newly discovered magical substance? Absolutely not. It is a very common drug, which can be bought in general pharmacies. It is used for adjuvant treatment of acute and chronic hepatitis and liver cirrhosis, and plays an auxiliary role in protecting liver and detoxifying when food or drug poisoning occurs. The retail price of 0.2g glucuronic acid in pharmacies is only a dozen yuan, while the retail price of 100ml Shenyuan oral liquid is as high as 1 19 yuan. In other words, Shenyuan oral liquid changed an ordinary drug to a mysterious name, which made its value six or seven times higher!
Second, exaggerate the effect. The role of glucuronic acid is recognized by the medical community as follows: on the one hand, glucuronic acid can combine with poisons in the liver and intestines to become a nontoxic glucuronic acid conjugate, which is excreted with urine and has the functions of protecting liver and detoxifying; On the other hand, glucuronic acid can also reduce the activity of hepatic amylase, prevent glycogen decomposition, increase the content of hepatic glycogen and reduce fat storage. Can be used for treating acute and chronic hepatitis, liver cirrhosis and other liver dysfunction. However, according to the drug instructions, Shenyuan Oral Liquid declared: "It has been repeatedly tested by national authoritative institutions for several years, and this product has good anti-aging and immunomodulatory effects, and has no toxic and side effects." It lists 16 effects ranging from "smooth, delicate and elastic facial skin" to "the throat is not easy to dry and the vocal cords become elastic". Which research institution did "repeat the experiment for several years" and where was the result published? Which is "national authority"? If some consumers really claim that those effects have appeared after taking Shenyuan oral liquid, how can we rule out that psychological suggestion is not at work? If glucuronic acid is so magical, why not just buy it at the drugstore?
Third, promote pseudoscience. The advertisement of Shenyuan Oral Liquid claims that "a major breakthrough has been made in uncovering the mystery of human aging", and it is found that the aging of human red blood cells has led to many difficult diseases of middle-aged and elderly people. "Many old customers who have been taking ginseng for several months have been pleasantly surprised to find that their red blood cells are much younger and healthier than before taking them, and the state of dryness, gray, degeneration, stickiness and bundle has been significantly improved. Shen Yuan now provides consumers with free blood tests. By comparing the changes of erythrocyte aging state before and after taking it, we can have an intuitive, quantitative and scientific understanding of the effect of taking it. "
As long as you learn a little physiological knowledge, you will know that this is nonsense. The aging of red blood cells is nothing to be afraid of. In fact, in healthy people, red blood cells are aging and dying all the time, and new red blood cells are constantly produced and released from bone marrow into the blood, maintaining a dynamic balance. The life span of normal red blood cells is about 120 days, which means that1120 red blood cells are aging and dying every day, and the number is about 2 billion. Therefore, the salesman of Shenyuan Oral Liquid can easily find out the aged red blood cells from your blood to scare you. It's just a simple trick. Find some new red blood cells to tell you that after taking Shenyuan oral liquid for several months, you have improved obviously. If you don't believe me, you can compare a blood test in a regular hospital with Shenyuan's "free blood test" to expose this scam.
Similar health care scams will emerge one after another, and there may be new tricks. Finally, I want to remind you that at present, no drugs or health products have been proved to be anti-aging and prolong life. Because the aging of the human body is an extremely complicated phenomenon, the possibility of finding this panacea in the future is very slim. No health products can replace a balanced diet, proper physical exercise and a healthy lifestyle.
Health cosmetic ingredients-is it worth your money?
Have you ever bought an emulsion or soap that claims to contain natural ingredients or moisturizing factors, and thought that you didn't get any benefits except wasting money? If your answer is yes, then you are not alone. Beauty cosmetics In order to meet consumers' demand for natural products, aloe vera and the latest shea butter are printed on product labels. You may pay for these beauty cosmetics containing natural ingredients, but is it worth the money?
When you see beauty cosmetics labels with special instructions, please remember:
1) Proper packaging and labeling requires that the ingredients be listed in the reverse order of the ingredients in the goods. In other words, the list with the most content is at the front. If you are looking for products containing shea butter, you should look forward from the back of the label.
2) Nature means that these ingredients should be directly extracted from plants or animals, not artificially synthesized. Suppose there is no way to prove that natural ingredients are better for the skin, but we all know that the emulsion using natural ingredients is really different from the 100% synthetic mineral oil (oil synthesized from petroleum derivatives) used in the past.
3) The word "hypoallergenic" appears on the cosmetic label, telling you that this product is not easy to cause allergic reactions. When you see "dermatologist's test", "no irritation" or other similar words, these words imply that this product has been tested or verified, but this does not guarantee that you will not be allergic to this product.
4)α hydroxy acid AHA and β hydroxy acid BHA are often components of anti-wrinkle and fine lines elimination products. If you use these products, you should first test a small piece of skin to see if there is an allergic reaction. At the same time, it is best not to use these products with sunscreen at the same time, pay attention to sunscreen.
5) Soap products are synthetic and clean bulk products. As long as their special uses are not publicized, they will be managed by the Consumer Product Safety Commission (CPSC) instead of the FDA [cosmetics in China are managed by the Ministry of Health instead of the Food and Drug Administration]. If soap products claim deodorizing function, they must be managed by FDA. [The situation in China is that if cosmetics claim to have whitening, sun protection, freckle removal, breast enhancement, weight loss and other effects, they must have a "special purpose cosmetics license".
Please remember: using non-industrial products with reasonable prices and natural ingredients can keep your skin moist better than similar industrial products. Non-industrial hand sanitizers and body cleaning and beauty products contain more natural ingredients.
Whether you choose industrial products or natural products, I encourage you to compare them. Not all products are the same. Pay attention to how to choose the corresponding ingredients and how to list them on the label, and have your own ideas, so as to save unnecessary expenses.