The unique pharmacy store design can catch the attention of passers-by in a few seconds, making people want to know what the internal situation is like, and whether there is any difference from other pharmacies, thus creating the desire to enter the door. If there is a humanized store layout, meticulous pharmaceutical services and a harmonious and comfortable buying atmosphere, customers will be deeply impressed-this is the charm of cultural marketing of pharmacies. Cultural marketing is a comprehensive concept. Simply put, it is the way and means to use cultural elements to start the market and promote sales. Under the influence of pharmacy core values, the marketing concept formed by pharmacy operators and related personnel is combined with the commercial image created, thus forming a marketing model. Marketing pays attention to the process of market research and analysis, and the analysis and implementation methods of cultural marketing and marketing are the same, but cultural marketing is based on cultural analysis and driven by corporate culture that meets organizational goals, which can effectively avoid the failure of mechanical imitation marketing application methods. Unique cultural infiltration and communication methods will produce unique marketing methods, that is, building cultural values, maintaining customers' diversified needs with cultural affinity, exerting synergy and enhancing core competitiveness. Cultural marketing elements 1. Cultural pharmacies with industry characteristics generally adopt a combination of self-selection and counter sales, mainly selling drugs, health care products and medical auxiliary supplies, which can meet customers' consumption demand for drugs. The characteristics of drug trading in pharmacies determine that pharmacies provide customers with not only drug sales, but also professional services. 2. Meet the cultural experience needs of customers. What exactly do customers buy when they come to the drugstore? Is it medicine? Take cold medicine as an example. Almost every drugstore sells many brands of cold medicines, and the prices of cold medicines in different pharmacies are basically the same. Why do customers buy in this drugstore? It can be said that in the market state where drug homogeneity is becoming more and more obvious, customers buy not only drugs in pharmacies, but also psychological and cultural enjoyment such as time, speed, experience and feeling. Attractive cultural marketing can make customers buy the most wanted drugs in the most reasonable time and in the most ideal state, which is the customer's demand. 3. Paying attention to the cultural atmosphere, creating the homogeneity of drugs, the similarity of promotion forms and the transparency of drug prices all make the competitive sales of drugs extremely fierce. At this time, if pharmacies want to attract customers as much as possible, they must work hard on the links they can. As far as the layout of business premises is concerned, the unique advantages of pharmacies are the distinctive storefront design, the creation of sound and light atmosphere, the differentiated art of pharmacy layout and the complementary floor distribution. If customers are attracted by this cultural atmosphere, there will be more and more repeat customers. 4. Considering the surrounding environment, cultural coordination pharmacies should have different characteristics to show their unique style, but they should also pay attention to the overall effect of modeling and color, and should not be too different from the surrounding environment. Customers basically have a general impression of the types of pharmacies. If the design style of pharmacy is different, it will not be accepted by customers. Most pharmacies are located in the business district, and the appearance of modern style can give people the flavor of the times, make it harmonious and unified with the modern high-speed society, and also reflect the trend. Drugstores with traditional Chinese medicine and Chinese herbal medicine will give people a simple, rich and traditional psychological feeling if they have the appearance of national traditional style, which will remind people of China's long-standing Chinese medicine culture and experience the traditional Chinese medicine style of medicine and food. 5. Good business culture The business culture of an enterprise should be standardized, reasonable, institutionalized, transparent and honest, in line with the interests of consumers and meet their real needs. On the one hand, the operation of pharmacies should follow national and local laws and regulations. On the other hand, pharmacies should pay attention to the construction of institutional culture, the perfection of institutional culture and full publicity, which is conducive to resolving the trust crisis of drug sales in recent years and enhancing the credibility of pharmacies. Architectural culture marketing 1. Spiritual culture-the core pharmacy culture construction of pharmacy should fully display the moral norms and values advocated by pharmacy in line with social development from the inside out; At the same time, it should also be publicized in a vivid form. A good word of mouth can strengthen the identity of the target consumer group to the pharmacy. If the membership system is adopted, it is mainly to attract customers, and having a large number of customers is the basic goal in marketing. The key is to adopt a series of strategies to make customers feel the "treatment" and "enjoyment" of members. Of course, "treatment" and "enjoyment" not only involve prices and service items, but also let consumers feel the customer-centered marketing concept through experience.

Thank you above!