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Double eleven pre-sale has begun. Is it really the cheapest thing you bought in a year?
Are the items purchased on the Double Eleven really cheap in the first year? Not necessarily.

As the saying goes, it is better to buy than to sell.

1, market price and discount price. Signature price and 50% discount. 2. Pre-sale price. Pay part of the deposit first, lock the goods, and then wait for the payment. Merchants can stock up in advance to reduce the pressure of inventory operation. 3. Various coupon combinations.

Let me talk about it with my own online shopping experience.

Friends who are more careful in daily online shopping may have discovered it. September-10, the prices of some things went up. Those with preferential prices have been adjusted to the original price or the quotation price. In order to welcome the Double Eleven, many businesses began large-scale preparations in August. September-10 sales are paving the way for the Double Eleven.

The double eleven price is basically the lowest price for four months from September to 65438+February. Theoretically, it should also be the lowest price for the whole year, because the scale effect greatly reduces the operating costs, and businesses can give up this part of profits through comprehensive operation. Centralized promotion activities will greatly reduce the business unit operating costs (manpower, promotion, inventory, etc.). ), and Double Eleven is a good opportunity to clear inventory. 50% discount refers to the counter price, not the usual actual selling price. Some clothing categories are as low as 2-3 fold. But a closer look shows that some clothes are from last year or the year before.

So are there any bargains? There must be, plus coupons for various activities. How much cheaper can it be? Different stores offer different discounts. This requires shopping around and knowing the category to get the lowest discount.

But for people with little time and busy work. Shopping on the day of the Double Eleven may not be the best. Time cost and some irrational consumption may make you buy more and more, buy a bunch of non-essential goods and stock up for a year. Another example is that the order is broken and there is no delivery. After waiting for more than half a month, the courier didn't arrive and the order was cancelled. Does hidden cost exist?

Will double eleven really be the cheapest? Not necessarily!

During the Double Eleven period, several other large e-commerce companies will also come to traffic, and there will be some discounts. Moreover, there are double twelve after the double eleven; There is New Year's Day after Double Twelve; After New Year's Day, there are Spring Festival and New Year's Day. Six months later, there will be JD.COM 618 and so on. For smart buyers, they can buy cheap things at any time. In the same way, for smart sellers, Double Eleven is definitely an excellent opportunity to break out. ?

Thanks for reading! Double Eleven, let's shop rationally together.