The first point is:
For a change, those low-priced bottled white wines have been drunk for many years, and now the more they drink, the worse they feel. But those more expensive bottled liquor are reluctant to buy, so I want to go to the countryside to have a free drink. Moreover, these loose wines are not so delicious after drinking, which is much better than low-priced liquor.
The second point:
Pure grain wine, the reason why I came to the rural small wine shop to play wine is because I heard that most of these wines are brewed from pure grain, which is much better than buying those bottled blended liquor in the city, and the price is actually not too bad, just to spend some money.
The third point:
When you buy medicinal liquor, the first thing you think of when you make medicinal liquor at home is our countryside, because only our countryside has pure grain and medicinal liquor, which is the best and most suitable for making medicinal liquor. Bottled white wine sold in cities will be greatly discounted if it is used to make medicinal liquor.
The fourth point:
People of the older generation like it. Most of the older generation in basic cities go out from our countryside. In their eyes, the bottled liquor sold has no such feeling at all. Only the bulk pure grain liquor in our countryside can find the feeling of drinking.
The fifth point:
Accustomed to pure grain wine, as long as we drink a few cups, most city people will like the taste of this pure grain wine. If we drink bottled liquor, we will feel obvious differences, so some people in the city who care about the taste will get used to it.
There is a fellow villager who sells loose wine. He often goes there to play when he is free. Every time I go, there will be several people sitting in the room and chatting there after drinking.
They don't eat vegetables, where there are peanuts in their hometown, grab a handful of peanuts and have a glass of wine. Chatting while eating and drinking is very leisurely.
There is a young man in his forties who is said to be a security guard. Every day after work, he would go to his hometown shop and ask for a glass of wine. Nothing happened. He will swallow his neck and get up and leave. I haven't seen him calculate the post, but soon after I left, my fellow villager's mobile phone will ring, probably WeChat payment.
These people are all old people. Some young people leave with a pot of wine, but they never drink here.
Like the rich people in the title, they all come to drink. I have been there for a long time, but rarely.
First, people have exaggerated the concept of "pure grain liquor" in rural areas. Some time ago, people had doubts about the quality of brand liquor, so rural grain burning generally turned to "small-burning liquor".
In addition, people also learned about the huge profits of liquor products in the liquor industry. The price of liquor sold in many hotels has doubled. Liquor factories and hotel terminals have increased their expenses in the sales process. The boss's profit margin, the hotel waiter's bottle cap fee, and all kinds of marketing expenses of liquor sales are ultimately paid by consumers. Even the cost of liquor at a dinner party has exceeded the cost of dishes on the table, so people often like to drink low-priced small burns, which saves paying for the huge profits of liquor.
In fact, bottled wine and small-scale Shao in rural areas have their own advantages and disadvantages. Although small-scale Shao in rural areas is grain brewing, there is no pit in the brewing process and it cannot be fermented by solid state method. Basically, it is a liquid fermentation method using glucoamylase. Compared with some big wineries, there is still a big gap in production technology and quality, so the quality and taste of small-scale Shao liquor produced are different from those of brand liquor, especially some Shao liquor will be burned in rural areas if harmful substances such as heavy metals exceed the standard during processing and brewing.
At present, in the production process of bottled wineries, many low-end bare bottles are blended with edible alcohol and a small amount of base wine, and only boxed wine with slightly higher price is fermented by pure solid state method as the main raw material. And the cost in the sales process is relatively high, so the terminal sales price is also relatively high.
Bottled wine, ranging from a few yuan to several thousand yuan, ranging from a few yuan to more than ten yuan, is not even enough. Do you expect to drink real wine? Can only be blended. What if the price is higher? It's hard to say. In many wineries, there is no smoke in the chimneys, and there is no smell of distiller's grains. Only the tankers come in and out. It's not like a winery at all, but like a chemical plant.
What about the wine produced by small workshops in rural areas? Because the people who buy this wine are mainly the surrounding people and villagers, everyone knows who it is, and they dare not fake it, otherwise the ancestors of the eighteenth generation will be scolded all over, and the whole production process can be seen with their own eyes, so they can buy it with confidence and drink it comfortably. Now you should know why people like to drink food and wine produced in the countryside!
Why are you still in a daze? Why don't you hook the cup?
This phenomenon is very common now! I often drink, especially sparkling wine. This pure grain wine is the best choice! Compared with bottled wine, this loose wine has the following advantages.
1? Low cost and good taste, which is brewed by ordinary people or small wine shops themselves. Their cost is also very low.
2? Grain wine has a mellow feeling, and after drinking it, there is an unspeakable feeling that it is very good. Some bosses are still aging and more comfortable.
3? The degree of wine brewed in small workshops varies, generally above 50 degrees, and as high as 65 degrees. Generally, it is 52 degrees, 55 degrees, 58 degrees and 60 degrees. It's not the hundred dollars. Because the quality of wine is good. Drinking by yourself won't hurt your health.
4? Pure grain wine is the first choice for soaking wine or medicinal liquor. It is also necessary. Many people choose to soak in wine to regulate their health, one is to achieve the purpose of health preservation, and the other is to have a full meal. Because there are many people who like to drink two glasses of wine when there are things in life.
Ten gold prescriptions for nourishing kidney and strengthening yang by soaking in wine.
Pilose antler powder tablets 100g? A deer whip? Four ginseng under the forest? 250 grams of medlar? Ganoderma lucidum 2? Ganoderma lucidum.
The formula of tonifying kidney by soaking in wine must be soaked in pure grain wine with a temperature of more than 50 degrees, so as to achieve the fusion of medicinal materials and wine. Once saturated, this wine is a tonic wine. Drinking half a A Liang every day can achieve the goals of tonifying kidney and strengthening yang, treating lumbago, aching bones and muscles, cold hands and feet, insomnia and dreaminess, fatigue and fatigue, promoting metabolism, improving immunity and strengthening physique. Delay aging, etc.
5? Bottled wine is indeed a lot of blended wine. I bought genuine wine, and I felt delicious after drinking it. So bottled liquor is not as expensive as possible! There are many friends who can drink and many friends who can spell wine. The wine brewed by small workshops can reach a household name at present, which is also a part of their strength.
6? I'm familiar with making wine. When buying pure grain wine, most people use it to make wine. As everyone knows, pure grain wine is the best. People often ask me what medicinal liquor I usually brew. Better health-preserving brewed wines include: deer whip wine, ginseng wine, ginseng antler deer whip wine, ginseng ganoderma wine, epimedium hippocampus chinese wolfberry wine, pilose antler hippocampus wine, pilose antler blood wine, pilose antler wine, Chinese herbal medicine wine and so on. They are all highly brewed with this kind of home-brewed pure grain. Moreover, soaking in wine has a long history in China, and the history of wine culture is even longer! In short, it has no harm to the body, good taste and cheap price.
Recently, I often go out by car. Many city people in the car go to the rural market to buy some rural local products, including rural miscellaneous grains pancakes, sweet potato powder, peanut oil and pure grain wine. What is the reason? I also specially asked an old man:
Natural bottled wine has the richness of bottled wine, while pure grain wine has the sweetness of pure grain wine. For the rich in the city, accustomed to the taste of big fish, big meat and seafood, it is also good to eat a bite of country chicken occasionally. Bottled wine is like seafood, although it will be very tiring to eat it often. Pure grain and pure wine in rural areas is the native chicken in rural areas. Eating more will make up the body.
Therefore, the taste of bottled wine of urban people has changed, and they also want to change the taste of pure grain wine. When people in the city have tasted pure grain and wine, they are willing to buy more.
Now that living conditions are good, some people in the city are also choosing: where to eat delicious food or where to play is important. Therefore, when people in the city go to the countryside to play, they will inevitably choose places with rural flavor.
For example, drinking, they are always used to trying rural pubs. As for whether the taste of wine in taverns can be comparable to that of some bottled wine, we can't discuss it yet, but the atmosphere of drinking pure grain wine in rural taverns is beyond the reach of bottled wine. For example, drink in a big bowl, eat meat in chunks, buy some pure grain and wine when you are full, and then eat and drink when you are addicted to alcohol.
So the purpose of buying pure grain wine in the city is not to drink, but to drink.
This situation is also a concern of most people in the city. Although excessive drinking is bad for your health, some people in the city have good mouths and can't give up drinking. What should we do? Some city people who drink good wine naturally think of a way: pure grain wine in rural areas is low-alcohol wine, and it is brewed from pure grain. Drinking less in moderation is good for health.
Therefore, some city people go to rural taverns to drink bulk pure grain wine according to your requirements, while some pure grain wine has low alcohol content and good taste. So some rich people in the city abandoned bottled wine and went to the countryside to buy pure grain wine in the countryside.
Let the wine return to nature and brew with pure grain. Refuse to merge.
Some people say that the more expensive the famous wine, the more you drink. The pure grain wine with a temperature of about 50 degrees is brewed with whole grains, and its taste is more pure. If it is used in a pit for three to five years, the fragrance will be more mellow, the taste will be better and the price will be cheaper. A kilo of 53-degree liquor brewed with sorghum, corn, wheat, buckwheat and rice costs more than 10 yuan, and seven or eight yuan brewed in rural areas can be bought. This is the return of reason. In the past, most people were proud of their high prices and good brands. Now they don't care whether they are bottled or bulk, as long as they are delicious. In the past, rural guests used to use bottled (packaged) wine, but now they all work for nothing. This is a natural transformation and regression.
Hello, landlord, first of all, your question is not valid. Rich people will still buy branded wine or brew it themselves. But since you asked, I will simply analyze the reasons:
Personally, I prefer bottled wine of big brands for the following reasons:
First of all, before introducing wine, let me take a bottle of bottled wine of a certain brand as an example. The national retail price is 13 yuan, of which the packaging cost of light bottles costs 5 yuan, and the cost of liquor is less than that of 2 yuan. Excluding national taxes and fees, when a trailer is delivered to an agent, the salesman sells it to major sales outlets, sells it to merchants at the price of 13 yuan, and then sells it to merchants at the price of 10 yuan.
How is China white wine brewed?
Since the 3000-year history of China, the ancient sages and sages have chosen pure grain as the first choice for brewing wine, and the wine brewed by pure grain is similar to the naked wine with acid and fat separated. "Their wine is turbid", so wine is often called-turbid wine in history.
Ancient winemaking
Distilled liquor didn't appear until the Yuan Dynasty, but the brewing process was still to add Daqu, Xiaoqu or bran koji to the pure grain and then ferment it in the cellar. After reaching a certain level, the sugar in the grain will be converted into ethanol, and the wine slurry will be filtered and distilled in a distillation tank. Wine retort, called Tianguo in ancient times, looks like a big steamer. Boil water in a pot, put the distiller's grains with distiller's yeast into a steamer, and steam it into the steamer with a boiler. The boiling point of ethanol is 78.3 degrees, and that of water is 100 degrees. Therefore, in the process of heating with steam, ethanol is boiled before water is boiled, so that wine can be distilled from distiller's grains. Ethanol vapor will rise along the tube above the pot cover and condense to get distilled wine. This is the brewing technology and principle of traditional liquor.
The first feature of this wine is that it is fermented with grain. Because the grain is solid and the whole grain is perfect, this brewing process is called solid-state method, which is called "pure grain solid-state fermentation method"
The second characteristic of this wine is that it must be added with koji. What is a song? Qu is a saccharifying starter. Starch and sugar in grains must be fermented before they can be converted into ethanol, and fermentation needs a medium to promote the saccharification of grains, which is called saccharification starter, that is, koji. Qu and the yeast used for steaming steamed bread in ordinary people's homes are the same kind of things. There is a saying that "grain is the foundation of wine and Qu is the bone of wine", which fully illustrates the importance of Qu. Why is music so important? Because koji determines the flavor of wine, microorganisms and trace elements in koji determine the style and taste of wine.
▲ Daqu Block
There are many kinds of songs. Daqu was added in solid-state fermentation of pure grain. Daqu is made of wheat at high temperature, with long fermentation period, long koji seeds and rich microbial content. Compared with Daqu, Xiaoqu is made of rice with low fermentation temperature and short fermentation time. Of course, the best wine is Daqu, and the fermentation mode of Xiaoqu and the content of microorganisms and trace elements are not comparable to Daqu. In addition, there is a third kind of song called Blange. Daqu is made of wheat, and the cost is high. Moreover, things like bran and rice bran can also be made into koji, and the wine brewed with this koji is called bran koji. There is an advertisement on the bus in Beijing. The advertising slogan is: "Niu XX Erguotou, I like it, that's the taste." There is no need to delve into commercial advertisements, but it is necessary to know that Erguotou belongs to bran koji, and it is impossible for the emperor to drink wine made from bran koji.
The three basic signs of good wine in the brewing process are "Daqu, pure grain and solid state". This is the traditional method of brewing wine. But obviously, wine is far from so simple now, so what I want to say next is the most important thing.
As far as national standards are concerned, Maotai-flavor liquor cannot be blended with water and alcohol, but can only be brewed with pure grain. We can buy wine at any price on the street, but please note that their national standard is the same-GB/T10871. In other words, no matter what the price of wine, it is brewed according to the same standard, that is, solid-state fermentation of pure grain.
Many people are still blind after drinking all their lives, especially many retired veteran comrades who are used to drinking a little every day. They don't buy expensive wine, but buy cheap wine for a few dollars in the supermarket, and even buy large barrels of white wine in oil jugs. What wine are they used to drinking? People ask them, "Why do you like to drink this wine?" Most of them said, "This is good. I've been drinking all my life. It is pure grain wine. " I can only say with great regret: "How is this possible!" How much is a catty of grain? Plus the complicated koji-making and fermentation process, what is the cost? How can it be so cheap?
Therefore, there is only one kind of liquor without adding any chemical raw materials and edible alcohol, that is, pure grain shochu, which is technically called pure grain solid Daqu liquor.
Many people say, "Some people in our countryside use grain to make wine." I don't deny that. There are indeed many people in rural areas who use grain to make wine, which also belongs to pure grain brewing, but it is not a commodity, so people can't buy it. Moreover, there are also high and low grades of wine brewed from pure grain. Sorghum is the best raw material for brewing. Sorghum is used in Wuliangye and Fenjiu. Why? Because sorghum liquor is the most fragrant, only sorghum skin contains tannin, and other grains do not contain this substance. There are also differences among different kinds of sorghum. The market price of waxy sorghum rose to one catty in 4.2 yuan, while that of stalk sorghum was only one or two yuan per catty.
What wine tastes the worst? The wine made from corn is the worst (also called corn wine in Yunnan and other places), because the wine made from corn is particularly strong. Many wineries use liquid or solid methods to make wine, even without corn wine. Where is corn alcohol mainly used? It is mainly used to make ethanol gasoline. Northeast Grain Depot has a large number of aged grains, of which corn is made into ethanol gasoline.
At present, most wineries use two kinds of alcohol, one is called dried potato alcohol and the other is called molasses alcohol. The market price of these two wines is basically 4000 yuan to 5000 yuan a ton. The blending of 98% alcohol and 50% alcohol requires twice as much water, so the cost of 500 ml wine is more than one yuan, and the cost of adding essence to a ton of wine is around 200 yuan. In this way, the cost of a catty of wine brewed by most liquid methods is less than that of 2 yuan. But this kind of wine, beautifully packaged, dares to price thousands of dollars.
In China, liquor is more terrible than gutter oil, melamine, Sudan red and clenbuterol. Many things are illegally added, and the liquid liquor method is in line with national standards and is a qualified product, so we will have a headache and thirst after drinking a lot of liquor.
It doesn't matter if the government manages enterprises, and it doesn't matter if the mobile law is legal, but we should also have the right to know. The label of liquor leaving the factory should clearly indicate whether the brewing process is solid, liquid or solid-liquid, which is the most important standard to clarify the quality of liquor, but the state does not require it, which proves that the government's management is amateur, which is the greatest harm to national drunkards. I'm not saying that the liquid method is not good, but why not write it clearly?
Many wines are not brewed at all, but brewed. If you are interested, you can do an experiment, stand in front of the winery and stare at it for three days, and calculate how many cars pull grain into the factory and how many cars pull distiller's grains out of the factory. There must be distiller's grains in the winery, and the chimney of brewing must smoke. But now many wineries have no grain to enter the factory, no distiller's grains to leave the factory, and no smoke in the chimney. Visiting the factory, you will find that the workshop is very beautiful, clean and tidy.
The winery can't be clean. How much money a winemaker earns a month, he will dress like a beggar, which has nothing to do with health and civilization. Our ancestors have taught him for thousands of years. In many advertisements shot by wineries, sommeliers wear China Tang-style vests and silk bloomers, and shovel distiller's grains with brand-new shovels. This is just an unfounded assumption. There is no such job in wineries. First of all, a shovel can't shovel wine. The tool for shoveling distiller's grains is called bulletin board, which is made of wood. Shovel will affect the quality of wine. Secondly, the person with the lowest status in the winery shovels the distiller's grains, and it is impossible for the brewer to shovel the wine trough.
To sum up, there are three ways to make wine: solid method, liquid method and solid-liquid method.
First, most bottled wines on the edge of cities are blended with ethanol; Second, the process of steaming wine in rural workshops is exactly the same as that in big wineries (such as Maotai and Wuliangye), except that there is no blending process by senior bartenders, but the taste of wine is pure, so good drinkers usually go to rural workshops to pour wine. A kilo of fine wine in China is about 25 to 30 yuan, 65 degrees. You can adjust it to 40 degrees after returning home. The adjusted price is about per catty 16 yuan, which is not much worse than the whole grain, so the famous wine can't be sold now (the main force dare not eat and drink at public funds). That's what social citizens do. People go for the benefit!