Compared with general packaging design, gift box packaging pays more attention to aesthetics and exquisite design. Whether it is in line with the theme of the New Year Festival or IP cooperation, each gift box has its own "dress code", and the "styling team" uses creative design to put on dresses for the products, in order to shine at their own home and attract consumers' attention. The following Zhonghui Design shares several packaging design processes and strategies:
Packaging design process
Packaging design process: market research-design strategy formulation-design implementation.
Packaging design needs a lot of market research and scheme formulation, and finally packaging design.
Packaging design strategy
Strategy is the sum of your direction, ways and methods to achieve your goals.
1. Design strategy with goods as the appeal center
1. intuitive policy (half window or full window)
Confidence in the product can only attract consumers if it is taken out.
2. Rational strategy
Some national certification marks will affect consumers' purchase decisions, thus reducing decision-making hesitation.
Printing a lot of brewing technology on the packaging will make people trust the product more after obtaining a lot of information.
Update policy
Updates often stimulate consumers' curiosity.
2. Cultural appeal-centered design strategy
1. Highlight regional special strategies
Hippophae rhamnoides tea is creative by combining Mongolian yurts with local specialties in Inner Mongolia.
2. Highlight traditional cultural strategies
Innovative design combined with China traditional culture
Step 3 conform to the fashion strategy
And combine the design with the current fashion trend.
3. Design strategy around packaging design elements
1. Stylistic modeling strategy
Modeling brings visual appeal to consumers.
2. Color stylization strategy
Very eye-catching colors attract consumers visually.
3. Material technology renewal strategy
Updating materials can prolong the shelf life of yogurt and affect consumers' purchase.
4. Consumer-centered design strategy
1. Humanization strategy
It not only solves the problem that the icing of doughnuts is sprinkled at will, but also spreads the package into a plate for placing doughnuts.
2. Focus strategy
Low-income consumers may be more realistic, and if they want to do a good job in product weight, they may choose the product on the left.
Middle-income consumers may choose the product on the right.
High-income consumers may pursue beauty or good craftsmanship and may choose intermediate products.
3. Interesting strategy
Attract consumers to buy and reduce consumers' purchase decisions.
Verb (abbreviation of verb) is a design strategy centered on brand appeal.
1. serialization policy
Give people a unified but not boring feeling. Putting a series together can increase the visual area and attract consumers to buy.
2. Brand joint strategy
A combination of Disney and other products
3. Event strategy
The Lego series launched during the Spring Festival is marketed by the Spring Festival.
The design strategy of intransitive verbs centered on ecological requirements
1. Green packaging design strategy
2. Recycling strategy
The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.