1. Through the service, customers can feel the culture of the enterprise and the attitude of the enterprise to the commitment. Through services, customers can better understand the enterprise.
2. Customers will learn more about the enterprise and its products through service personnel, which will better publicize the sales of products in the future.
3. Through the after-sales service of products, service personnel have conducted extensive communication and exchanges with customers, and have a more direct perception and information on customer needs and product defects. After feedback to the enterprise, they have another source of information for the enterprise in terms of product quality, product update, product research and development, etc.
Service importance:
There used to be an old saying that "the smell of wine is not afraid of the depth of the alley", but this sentence is obviously not practical in today's society. Even if you have the best products, there won't be many buyers if the service is not in place. As we all know, Haidilao is not the best in all aspects of ingredients, but its service makes people feel the warmth of home, which is why Haidilao is often full.
Nowadays, consumers are not only satisfied with the requirements of products, but also value the attitude of enterprises to sell services. If an enterprise wants to increase its market share, it must meet the requirements of customers in all aspects, and customers can gain a deeper feeling of corporate culture through the service quality of the enterprise, and then understand the products of the enterprise more deeply.
Looking at the whole industry, all well-known enterprises and well-known companies take "customer first" as the purpose in their marketing ideas, and highlight the business philosophy of "service first", so that customers can get more satisfactory after-sales service after consumption and play a better publicity role for their future sales. Service is the key to corporate reputation and the embodiment of corporate culture depth.