2. Face shop
3: Lan Zhi
4. Misa Meisi
5. Etudes cosmetics
6: Deoproce (Samsung) Cosmetics
7: VOV cosmetic
8. Love cosmetics
9: Duoduo Cosmetics
10:LG/ Butterfly Makeup
1: Han Zhen-definitely a first-line Korean brand, and the first Korean brand to enter the Japanese cosmetics market. You should know that Japan is a strong cosmetics country, and it is difficult to enter its market. Because Han Zhen only produces skin care products, the production scale and output are not large, but it has the reputation of "the first brand of Korean women's cosmetics" in Korea. It is the first Korean cosmetics brand to obtain a sales license in the Japanese market. Well-known products: new conditioning cream, ginkgo facial cleanser.
2. Korea's sales champion in 2004 and 2005.
Brand introduction:
The minimalist style of naturalism ~ The Face Shop, the most popular brand in Korea!
South Korea's new popular products of pure plants and fruits are very popular with young people, and their excellent quality and moderate price have quickly occupied the market. Quan Xiangyu, the actor of "Ladder" Mile Jun, is often the spokesperson ~
Face Shop is a very popular brand among Korean young people at present. Because of its exquisite quality and moderate price (usually divided into three levels: mass, mid-range and high-end), it has just become the most popular brand in Korea.
The core concept of the brand is "naturalstory", which means "natural story". Adhering to the consistent health care concept of Koreans, the products made of fruit and plant essence are pure, refreshing and fragrant. Walking into its white-dominated storefront is like smelling the fresh taste of jungle, mountain spring and orchard.
Face Shop's main products (which have proved to be very successful in the Korean market) include all kinds of pure plant formula cosmetics, fruit masks and skin care products (calendula series)
Alpine series foreign citrus series pore care series plant whitening series, anti-radiation free radical lotus series, mild and affordable rice series, etc. ) eye cream, essence; Conditioning cream and body care products.
3. Lan Zhi-Pacific Construction Group, produced by Amore International Cosmetics Group, ranks first in Korea and the top 20 cosmetics in the world, which is undoubtedly the beautiful secret of Korean women. It is currently the top three cosmetics in the Korean women's cosmetics market.
4. MISSHA Meisi-Korean Cosmetics Brand Introduction Lovely Korean Cosmetics Missha Introduction (Figure)
MISSHA is an able person in Korea; As one of many brands of C Cosmetics Group, Able C & ampc is the fourth largest cosmetics group in Korea (after Amore Pacific, LG and Curena). Since 2000, self-built women's websites have been sold. After member interaction and word-of-mouth, it began to sell in parallel stores in 2002 and became a female consumer.
Ideal brand in consumers' eyes. At present, there are 265,438+million online members and 1.8 million store members.
Star endorsement
Previously, the famous Korean actress Yuan Bin was invited to speak for her.
Misa believes that "daily necessities don't have to be expensive", because customers use them every day, and the quality is good and the price is approachable, so it won't cause a burden. Therefore, Misa takes "quality-based" as its brand slogan, and insists on providing customers with mass beauty products with stable quality and strong fashion sense at the most reasonable price.
Reliable quality
From the planning stage of the product, we listened to the opinions of beautynet network members and made the product after strict evaluation. Three natural plant extracts (five elements, mulberry bark, Polygonum multiflorum Thunb. ) is the basic ingredient, all products are practical plant raw materials, and the basic concept is environmental protection and nature. The following are some related product introductions of MISSHA that I provided for beautiful MM, please come and have a look.
5. Etude cosmetics: famous for make-up.
6: Deoproce (Samsung) Cosmetics
Brand introduction Deoproce is a brand owned by Samsung.
The logo of this brand is a rose, which is advertised by Song Hye Kyo Jing in South Korea. Excellent, and the price is very approachable.
And it is famous for its pure nature without any chemical addition.
Deoproce used to make labels for other companies, and the famous Lan Zhi mask was actually produced by their company. In recent years, Samsung Group began to set foot in the cosmetics industry, because Deoproce's products are of high quality, but there is no good brand, which first entered the sight of Samsung Group. Later, the two companies jointly launched the Samsung Deoproce cosmetics series, and the product quality is guaranteed by Samsung's insurance company. You can definitely rest assured ~! Samsung won't smash its own brand ~
7.VOV cosmetics: Korean wave prevailed in 2 1 century. Korean cosmetics are very popular among fashionable girls in China, which proves that they have good taste. People are amazed at the beautiful face, snow-smooth skin and colorful and fashionable makeup of Korean girls who are also oriental women. Korean beauty skin care products and make-up have become a panacea for beauty lovers to buy. South Korea's cosmetics and makeup, through this "Korean Wave", encroached on the living space of every beauty lover. As the three major brands in Korea, "vov" has become a well-known brand. South Korea's "vov" is a well-known brand with a history of nearly 40 years, and its products are constantly innovating, leading the beauty trend in South Korea and even the whole of Asia. South Korea's "vov" has become the most popular beauty and skin care make-up brand in Korea and even in Asia. Its excellent quality has conquered countless consumers, playing with the fashionable colors at the fingertips, avant-garde yet sweet and gentle temperament, perfect personalized packaging, delicate and efficient texture, elegant smell, showing the uniqueness and Excellence of Korean "vov" everywhere. It plays an important role in the Korean beauty fashion industry and is a must-have brand for Korean fashion and beauty lovers. In Chinese mainland, "vov" is also an excellent product for shaping fashion taste. Girls can take out "vov" cosmetics and skin care products at any time in the cosmetic bag, which is enough to win their face and the envy of others.
VOV ranks among the three famous cosmetics brands in Korea and has become one of the most popular cosmetic brands in Korea and even in Asia. Its excellent quality has conquered countless consumers. It plays with the fashionable colors at the fingertips, is avant-garde and sweet and gentle, has perfect personalized packaging, delicate and efficient texture, elegant smell ... everywhere shows the uniqueness and Excellence of Korean VOV, and is a must-have product for Korean girls.
VoV is represented by Korean star Wen Genying:
8. Love cosmetics:
Brand introduction: LOVE is a brand owned by Amore Group, the first cosmetics company in Korea. In Korea, the market share is 65,438+02%, and the products containing various plant ingredients are natural and mild, which has become the first choice for many people.
Introduction to Yong 'ai 1988, an excellent cosmetics enterprise, has attached great importance to the development of high-quality products from the beginning and paid more attention to the sincere satisfaction of consumers. Through continuous efforts, in just 10 years, the total sales volume of Yong 'ai has jumped to the first place in the Korean cosmetics industry. 1997 and 1998, Yong 'ai products were rated as "the first product with customer satisfaction" by consumers for two consecutive years, and as the only cosmetics, Yong 'ai products were successively rated as "the best-selling products in the 50th anniversary of the founding of the People's Republic of Korea" by Chosun Ilbo and East Asia Daily, the two largest newspapers in Korea, with a market share of 12%. Stepping into the 2 1 century, Yong 'ai started with the continuous research and development of a series of specialized cosmetics, and only whitening and anti-wrinkle products obtained five licensed export patents from the United States and Japan.
9: Duoduo Cosmetics
Use make-up to occupy a place in the cosmetics market,
The dodo incident:
1989 10 was founded in Seoul, with founder Lin Rongcheng.
The products produced by Duoduo in 1990 were designated as the special makeup brands for presenters by Korean TV stations KBS, MBS and SBS.
1993 10 Duoduo Company launched the "BEAU-TEMPS" cosmetics brand and set up stores in high-end department stores in Korea (such stores in Korea mainly sell imported brands and rarely sell domestic products).
BEAU-TEMPS products are all produced by famous cosmetics companies such as France, Germany, Italy and Japan. )。 "BEAU-TEMPS" (Bao Dan) has become the most upscale cosmetics brand in Korea.
1997 1 10 In October, Duoduo Company established an art school to train professional makeup artists. In June, "BEAU-TEMPS" (Bao Dan) sold well in the European market 65438+1April, 1998. dodo products were very popular in the Italian Import Products Expo. In June, Duoduo was invited to set up a makeup class in China CCTV and launched the brand CINEORA. In August, Duoduo launched the brand "U2B+". Dodo attended the China Canton Fair in June+10, 5438.
1999 1 Duoduo won the Milan International Makeup Competition. Companies participating in the competition include (Procter & Gamble), MAKE UP fOREVER, shisheido (Shiseido) and SHU UEMURA (Shu Uemura). ...
A famous cosmetics company. In March, dodo Company launched the most famous PALGANTONG (translated as "Red Box" in Chinese).
Make-up is the red lover, the theater powder on the box. Popular in Korea and Japan. Among them,10g loose powder has been exported to Japan, with 300,000 pieces per month. In August, "U2B+" entered the American market.
Duoduo Beijing Art School was established in September. 1 1 Take part in the Hong Kong International Cosmetics Exhibition, which was well received. From June to February, 5438, Pargantong powder was rated as the best-selling product by Chosun Ilbo and several TV media. Dodo's monthly sales reached 50 billion won (equivalent to about 4 billion yuan).
In February 2000, Duoduo launched the ISOKEIM brand endorsed by Li Yingai. In March, Duoduo Beijing Art School established a branch school. In May, Duoduo established a product R&D center and became one of the few enterprises with independent R&D centers.
In May, I sponsored the Korean team to participate in the Sydney Olympic Games.
165438+ 10 Duoduo Cosmetics Company was established as Duoduo Group Company with Lin Rongcheng as its chairman. 65438+In February, dodo launched PALGANTONG Fania.
In May of 200 1 year, the GUEN brand was launched more often.
From June, 5438 to October, 2003/KLOC-0, many brands such as CELLIO, PASCO, IO2 and PABIO were launched.
On June 5438+ 10, 2009, Duoduo successfully opened in China Xidan Cultural Plaza Store.
DODO is now the largest make-up company in Korea, producing very famous make-up, and "Red Lover Actor Powder" is one of the most famous products of this brand. It is a must-have loose powder for Korean beauty stars! The image spokesperson of this brand is harisu, and this product sells well because of her endorsement! !
10:LG/ Butterfly Makeup is a high-end product with Zanzhen and Lan Zhi.
Some Korean cosmetics
Mid-range: Lan Zhi Han Zhen Lancome Butterfly Makeup Dream Makeup Misa Etude
Low-end: noodle shop VOV dodo skin food
High school: Hera, Han, Emerald Beauty, Tang Naxian, and King Koryana.
High-end: Snow Show
All brands have star products, such as Aili's mascara and DODO's loose powder for actors.