1. Business philosophy: Zhongaitang takes TCM health culture as the core, pays attention to the research and development and innovation of moxibustion health products, promotes TCM moxibustion health therapy, and puts forward a new three-dimensional health concept of "moxibustion plus health" with the soul of five behaviors of moxibustion. Daohengtang, on the other hand, takes Taoist health culture as its core concept and pays attention to the research and development, quality control and service response of Taoist health products.

2. Service scope: Zhongaitang not only pays attention to product development and production, but also pays attention to all-round customer service, including pre-sale, in-sale and after-sale services, emphasizing professional knowledge and service details. Daohengtang pays more attention to the development of business schools and other projects, providing customers with opportunities for elite training and skill upgrading.