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The CEO of Nongfu Spring became the richest man in Asia. What is the reason behind the skyrocketing market value of his company?
65438+February 3 1 According to the Bloomberg Billionaires Index, Zhong Shanshan, chairman of Nongfu Spring, surpassed Mukesh, chairman of India Reliance Industry Group, with a net worth of $77.8 billion. Ambani became the richest man in Asia, ranking 1 1 on the global rich list. Zhong Shanshan's enterprises include Nongfu Spring and Wan Tai Bio, which are the main sources of his wealth growth.

What is the reason behind the skyrocketing market value of the company?

Wan Tai Bio is mainly engaged in the research, development and production of diagnostic reagents and vaccines, which have been listed at present. Zhong Shanshan directly holds the equity of Wan Tai Bio 18. 17%, and indirectly holds 56.98% through Yangshengtang Co., Ltd. The listing of Wan Tai Bio made Zhong Shanshan a billionaire, but it was Nongfu Spring that really made him the richest man in Asia.

According to the data, the share price of Nongfu Spring has risen by more than 65% since its listing, and its market value has exceeded HK$ 6 1000 billion. One sentence of that year: Nongfu Spring is a little sweet. We don't produce water, but we are just porters of nature, which makes Nongfu Spring quickly occupy a large market share of bottled mineral water.

1996, Zhong Shanshan founded the predecessor of Nongfu Spring (Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd.), but at that time, Nongfu Spring was under great pressure. At that time, there were well-known mineral water brands such as Wahaha and Master Kong. However, Nongfu Spring was created with those two slogans in the fierce competition, which is very surprising. The key point is that Zhong Shanshan links health with consumption, which is a different way. He put aside the attribute constraints of the product itself and sought the voice of consumers through the unique planning of emotions and concepts.

Does Zhong Shanshan have a nickname? Lonely wolf? He rarely gives interviews, he said. I am a loner, and I don't care what my colleagues are doing or thinking. ?