Soft kill market Jianghu spectrum
Quanzhen school: Kaspersky
Representative: Zhang, managing director of Kaspersky Asia Pacific.
Product: Kaspersky full-featured security software
Comments: Wang Zhongyang Town of Quanzhen School can produce East Evil, Du, Nandi and Beigai, which can be described as a "master of a generation", similar to Kaspersky, who is known as "the first antivirus engine in the world". Kaspersky once tied with 360 in China market, which quickly opened up the situation in China market. However, under the impact of 360 free antivirus, Kaspersky encountered difficulties. He advised 360 to "turn back to the shore" and regard "free is more important than antivirus" as the top ten misunderstandings of antivirus software, which shows its deep intention.
Zoroastrianism: Norton
Person in charge: Enrique Salem, CEO of Symantec.
Product: Norton Internet Security 20 10
Comments: Although Zoroastrianism has many taboos, it dares to be the first in the world. Its biggest feature is its huge momentum and the gathering of experts. It is a "strongman" in the rivers and lakes. Norton, like Zoroastrianism in rivers and lakes, is one of the largest information security enterprises and leading brands in the world today, and has been rooted in China market for 16 years. However, the serious manslaughter in 2007 still made users in China nervous, and it was inevitable that they were slightly passive in the confrontation with other factions.
Songshan School: Rise
Person in charge: Chairman Wang Xin
Product: Rising Antivirus Software 20 10
Comments: Orthodoxy, which has dominated for two or three years before, has risen like Songshan Sect in rivers and lakes, striving for power and profit and trying to exclude dissidents. However, after all, it is difficult for the congregation to be too large. If there is no essential innovation, it will inevitably be in a passive position in the confrontation with beggar gangs.
Beggar: Qihoo 360
Person in charge: Chairman Zhou.
Product: 360 antivirus dual-engine version
Comments: There is no threshold for joining the Beggars' Sect, and so is the use of free 360 antivirus software. 360 has collected 300 million users and can make friends with any sect. The number is enough to make Zhou's "Beggars' Sect" a strong competitor in the Jianghu.
Huashan School: Jinshan Security
Person in charge: CEO Xin Wang.
Product: Kingsoft Internet Security 20 1 1
Comments: Kingsoft Internet Security is regarded as the orthodox software in the security field with its accumulation of more than ten years. Kingsoft Internet Security, with its huge virus database and good media contacts, is like a famous Huashan sword. Only after Qiu Bojun, no one can lead Jinshan to create its former glory again, just like the wind in Huashan.
Peach Blossom Island: Red Umbrella
Person in charge: founder and CEO Tjark Auerbach
Products: advanced safety package safety combination package
Comments: Red Umbrella has a legendary experience like Peach Blossom Island, and rarely has any grievances with domestic soft kill manufacturers. However, due to its unique heuristic anti-virus technology, lightweight and low resource occupation, it has won a number of loyal "umbrella meals" in China, and officially entered China in March this year, so that more netizens in China can see the truth.
Kunlun School: Trend Micro
Person in charge: CEO Chen Yihua.
Product: Network Security Expert 20 10
Comment: Trend Micro, like Kunlun School, went overseas and never set foot on the mainland before 10. It was not until 200 1 that China Central Plains was provoked, and the strategic objectives of China in three stages were defined, so as to enhance the name and status of "Three Saints of Kunlun". Although it has become a major sect of its own, it can't gain more in the mainland.
Dali Kingdom: McAfee.
Person in charge: Wen Zhenbang, President of China District.
Product: Network Security Real-time Defense Suite 20 10
Comment: McAfee pays attention to strengthening ties with the mainland. In the long-term competition, it has maintained the fine tradition of "quality comparison" and has extraordinary "internal strength", which enables it to develop products that highlight internal strength and achieve mastery, just like Dali staging.
Taishan School: Oriental Micro Point
Person in charge: founder Liu Xu.
Products: micro-point active defense software
Comments: Taishan School is not unconventional in wuyue School, and martial arts moves are the most culturally colorful. Although they are not taken seriously, they often do things behind others' backs, but they may succeed before others. Similarly, Oriental Micro Point, which has been dormant for a long time, has turned from the field of national defense and military security services to the civil network security market, adopting new technology of "active defense", subverting the working principle of traditional anti-virus software and attacking the domestic anti-virus market.
Chivalrous Island: Panda Safety
Person in charge: Juan Santana
Product: Panda Burning Incense and Antivirus Software 20 10
Comments: Chivalrous Island is always mysterious to the world. As for panda safety, although it has a long reputation overseas, its strength is not weak. However, in the development of China 1 1 year, it has never been able to seize the opportunity and expand its market share on a large scale. Perhaps, like Chivalrous Island, when it is truly understood by users, new development opportunities can be obtained.
Bard: Jiang Min Science and Technology
Person in charge: General Manager Wang Ying (son of Wang Jiangmin)
Products: KV series products
Comments: Bards with the magical powers of Bei Ming and Ling Bo rarely set foot in the Central Plains. Just like Jiang Min Science and Technology, they have their own anti-virus engine and rarely set foot in the soft kill market. Compared with other software vendors in China, Jiang Min Science and Technology is like a bard in the Jianghu, with kung fu in hand, but not competing with the world.
Qinglong school: Dr. An
Person in charge: Global CEO Jin Hongshan
Product: MyV3
Comments: The acupuncture of South Korea's Qinglong School is only partial and light-skinned, and the acupoints are biased towards Xiasan Road and vest, which is far from the martial arts of famous acupuncturists of various schools in China. As a well-developed anti-virus software company in South Korea, Dr. An also avoided confrontation with mainstream rivals when he came to China, but aimed at the enterprise market in second-and third-tier cities.
Five poisons: netqin
Person in charge: Lin Yu.
Product: netqin mobile phone antivirus V3.2
Comment: The poison attack of the Five Poisons Sect can be described as top secret. For Lin Yu, CEO of Netqin, aiming at the "deviant way" of mobile phone security, he gained a total investment of * * * 35 million dollars with five years of hard training, which established his leading position in the field of mobile phone security.
Heaven and Earth Society: Lvmeng Technology
Person in charge: President Shen
Products: Ice Eye, Aurora
Comment: Just like the Heaven and Earth Club with countless versions of legends, Lv Meng's technology is quite mysterious. Its predecessor is China's earliest and largest private hacker organization "Green Corps", which is known as the online "Whampoa Military Academy". After commercialization, it was once caught in the dispute between north and south companies, and finally Beijing company won. In business, we often assist international giants such as Microsoft and Cisco to solve system security problems. This is quite similar to the path of the Heaven and Earth Society from secret association to formal organization, and it is also consistent with the characteristics of the Heaven and Earth Society, which is rich in water and talents.
Ancient tomb school: ESET
Principal: Anton Zajac, CEO.
Product: ESET NOD32
Comment: Quanzhen Sect and Tomb Sect are the same clan, just like ESET NOD32 and Kaspersky entered the China market by 360 promotion. The difference is that the dividing line NOD32, like the ancient tomb school, is simple in structure and occupies little space, but it is still superior in martial arts.