The reason why Wang Laoji changed his name to Jiaduobao was that Guangyao and Jiaduobao used different formulas, and Jiaduobao used the formula of the Wang family.
If Guangyao is a red pot of Wang Laoji, I can only say that Guangyao, as a state-owned enterprise, is really shameless. So? Wang Laoji? Under the management of Guangzhou Pharmaceutical Co., Ltd., it is just an unknown local small brand. ? Wang Laoji? The trademark was leased by Jiaduobao 10 year. What did Jiaduobao do? Wang Laoji? Make the trademark of Guangyao a national famous brand, make Guangyao jealous and grab it back. Excuse me, unscrupulous Guangzhou Pharmaceutical: You have neither authentic formula nor good management. Can you do it? Wang Laoji? You can only destroy this trademark once more.
Wang Laoji, the green carton seen on the market before, was produced by Guangzhou Pharmaceutical Group, and Wang Laoji, the red tin can, was produced by Jiaduobao.
Wang Laoji's trademark was registered by Guangzhou Pharmaceutical Group, and Jiaduobao signed a trademark use right lease contract with Guangzhou Pharmaceutical Group for a term of 20 10.
Former GPHL executives signed a supplementary agreement with Jiaduobao Group, which was extended to 2020. However, it was later found out that it was signed under the condition of bribery, so the supplementary agreement was invalid. Jiaduobao Group finally lost? Wang Laoji? The right to continue using the trademark.
So the original red tin cans on the market are all written more, from the original two sides? Wang Laoji? Change to the present side? Wang Laoji? While writing? Jiaduobao? The one who stays in the future Wang Laoji? These words will definitely be deleted. Recently, the TV advertising slogan of Jiaduobao herbal tea was also made by? Afraid of getting angry and drinking Wang Laoji? Change to? Afraid of getting angry and drinking authentic herbal tea? . Wang Laoji, who was seen later, came from Guangzhou Pharmaceutical Group.
In fact, Wang Laoji's fame was brought by the operation of Jiaduobao Group. He donated 654.38 billion yuan in the Wenchuan earthquake, which left a good impression on the Chinese people.
Yuan Heng in Guangzhou, Wang Laoji's exclusive secret recipe, has developed rapidly in Guangzhou with Wang Zebang's exclusive herbal tea secret recipe and superb cooking technology. 1September, 965, the pharmaceutical factory was renamed as? Guangzhou No.9 Chinese Medicine Factory? In 2004, it was renamed? Guangzhou wanglaoji pharmaceutical co., ltd. in February 2005, Guangzhou pharmaceutical co., ltd. and hong kong tongxing pharmaceutical co., ltd. were jointly established? Guangzhou wanglaoji pharmaceutical co., ltd? Guangzhou Wang Lao Ji became a joint venture company.
It is particularly worth mentioning that in 1992, boxed and canned Wang Laoji herbal tea were creatively produced, which can be described as the earliest herbal tea plant beverage in China and widely sought after in the South China market. After 1995, Hongdao Group cooperated with Yangcheng Pharmaceutical at that time and was authorized to produce and operate red cans and red bottles of Wang Laoji within a certain period of time.
From 184, the product form of Wang Lao Ji herbal tea has gone through the water bowl herbal tea? Herbal tea bag? Herbal tea powder? Carriers such as herbal tea drinks have changed, but its secret recipe and connotation are truly passed down by Wang Laoji people.
As one of the century-old Chinese brands, Wang Laoji has a long history and its products have been passed down from generation to generation, which has been widely recognized and praised by the society. It has national characteristics and distinctive regional cultural characteristics, and has historical and cultural value. In 2006, Wang Laoji Herbal Tea also won the national intangible cultural heritage. The secret recipe and original technology of herbal tea have exclusive rights and are protected by the state.
The third generation of Wang family went to Hong Kong alone as early as 1897, which was far less prosperous than Wang Laoji in Guangzhou. It is reported that from the late 1950s to the early 1970s, due to poor management, Hong Kong Wang Laoji herbal tea experienced a low tide, the herbal tea shop was forced to close, and even Wang Laoji's signboard was forced to raise money to pay off debts. It was not until 1984 that Wang Yukang, the fourth generation of the Wangs, died of illness. Wang Lao Ji did not resume business until the end of 1988 after completing the formalities of receiving the inheritance for three years. Jianyi Wang is Wang Yukang's daughter, but her business in Hongkong has been tepid for many years. Jianyi Wang himself was sentenced to a 240-hour community service order and a fine of HK$ 6,543,807,500 by the Hong Kong District Court for fraud.
The relationship between Wang Laoji and Jiaduobao was 20 14 years. GPHL filed a lawsuit with the Guangdong Provincial High Court, demanding that Jiaduobao compensate for the economic losses caused by trademark infringement of 654.38 billion yuan. After investigation, Wang Laoji's net profit produced and sold by Jiaduobao was 2.93 billion yuan, thus changing the claim amount to 2.93 billion yuan. The case was accepted by the Guangdong High Court.
Lawyer Yao Lan, the legal adviser of Jiaduobao Group, told sohu finance that GPHL changed its application form after the lawsuit, based on its own search of the archives of the registration authority, public statement and the claim amount calculated by the agency. The calculated amount is not the actual amount, and the specific claim amount will be decided at the court hearing this afternoon. At present, Jiaduobao has presented relevant evidence that the infringement facts are not established. If the infringement is not established, the specific amount of the claim is of little significance.
Wei Yao also said that Jiaduobao was there? Wang Laoji? The use of trademarks has made great contributions to the value of trademarks. GPHL should return the benefits to Jiaduobao according to the principle of balance of interests and unjust enrichment system, instead of claiming compensation through litigation.
20 12 was recovered from Guangzhou Pharmaceutical Group? Wang Laoji? From the right to use the trademark, the two companies have been caught in endless lawsuits. There are rumors that Wang Laoji won 20 lawsuits, but lawyer Yao Lan denied this statement. At present, many lawsuits are still in the process of litigation. The so-called winning streak and high compensation are just the rhetoric of GPHL.
Jiaduobao is weak in law and Guangzhou Pharmaceutical is weak in morality.
Sohu finance contacted Liu Yajing, a lawyer from Beijing Guofeng Law Firm. She said that objectively speaking, Hongdao Group pushed Wang Laoji's trademark to the market, and Hongdao Group also designed and used the packaging and decoration of red cans. Hongdao Group has spent a lot of financial resources and energy, but the owner of Wang Laoji trademark is ultimately Guangzhou Pharmaceutical Group, which does not think that the propagator of the trademark has the right to use the trademark. Therefore, if Hongdao Group wants to protect the achievements of its publicity and promotion, it must consider the continuation of trademark use rights in this process. But for Hongdao Group's great creation in the process of using licensed trademarks? Late kindness? Corresponding to other intellectual property rights, China's intellectual property legislation is still a vacancy, which needs to be solved urgently.
Regarding the amount of compensation, GPHL's public documents show that from May 2, 2065438 to May 2, 201February, Jiaduobao infringed 2.9 billion yuan? Wang Laoji? GPHL claims that there is a legal basis for the amount of economic losses caused by Wang Laoji's registered trademark. However, if Hongdao Group has the legal right to use the trademark of Wang Laoji during this period and has paid the license fee in full and on time, it should not be regarded as infringement. Now it's up to both sides to prove it.
The dispute between Wang Laoji and Jiaduobao about red canned herbal tea refers to the dispute between Wang Laoji and Jiaduobao of Guangzhou Pharmaceutical Group about commodities. Packaging and decoration? In legal disputes, Wang Laoji of GPHL was originally packaged in a green box, and later Wang Laoji in a red can was introduced, which is very similar to the packaging of Jiaduobao red can herbal tea in the market. 20 13 may 8? Battle of the Red Cans? The two sides exchanged evidence and held a hearing on May 15. On the afternoon of 20 14, 12 and 19, the Guangdong Provincial High Court held a hearing against? Battle of the Red Cans? After a public verdict in the first instance, Guangdong Jiaduobao Beverage & Food Co., Ltd. was convicted of infringement, and compensated Guangyao Group Co., Ltd. for economic losses of 65.438+0.5 billion yuan and reasonable rights protection expenses of 260,000 yuan. Jiaduobao appealed to the Supreme People's Court according to law. 20 15 Guangzhou Pharmaceutical Group Co., Ltd. requested Jiaduobao to compensate for economic losses of 2.99 billion yuan. In the same year, Jiaduobao counterclaimed Guangzhou Pharmaceutical Group Co., Ltd., demanding compensation for economic losses of 10 billion yuan. 10 year1On October 27th, the Supreme People's Court made a final judgment and rejected Jiaduobao's appeal.
After reading why Wang Laoji changed his name to Jiaduobao, I also saw:
1. Analysis Report of Jiaduobao Marketing Strategy
2. Jiaduobao Marketing Paper
3. Jiaduobao classic advertising words
4.20 17 marketing case analysis of jiaduobao