Generally speaking, Yihe Hall is not unified all over the country. If the per capita consumption level or franchise type of the city where the franchise store is located is different, the franchise fee of Yihetang is also different. 20 18 continue to expand to coastal cities. At present, the brand has successfully expanded dozens of franchise stores in Beijing, Hangzhou, Wuhan and other cities.
Therefore, in terms of investment cost, brands can be said to be low-cost and high-profit. If the brand franchise store is in the provincial capital city, the franchise fee is 543,000 yuan. If the brand franchise store is in a prefecture-level city, the franchise fee is 36 1 1,000 yuan. If the brand franchise store is in a county-level city, the franchise fee is 204,000 yuan.
When Yancai Corporation has achieved relatively high social popularity and credibility, good business performance, extensive and stable purchase channels, excellent management talents and rich management, it chooses the right business place in the right business place, or cooperates with other enterprises, or invests in opening a new business place as a branch company, the branch company uses the advantages of the head office's social reputation, management experience and purchase channels to achieve the purpose of expanding market share and increasing sales.
Store names often reflect the information with partners. The main reason why the head office cooperates with other enterprises to set up branches is that it is difficult for the head office to directly find a sales store with an ideal business location under the urban market environment where the retail industry is relatively developed and the market competition is fierce. Only by cooperating with other enterprises with good business location but not understanding the retail industry can we develop new branches more conveniently.
The product structure, store layout, price level and supply mode of branch stores can be decided by themselves according to market conditions, and it is not necessary to copy the management mode of the head office. Compared with the chain operation mode, the number of branches in the head office-one branch mode is relatively small, and the management mode of each branch is not uniform.
Baidu Encyclopedia-Head Office-Branch Business Model