Annual Work Summary of FMCG 1 First, review and analyze the monthly sales performance of FMCG.
I. Performance review
1, and nearly ten new cooperative customers have been opened up (see statistics of relevant departments for specific data).
2. Problems left over from the market have been basically solved. Market players have gradually recovered and have the foundation for further expansion and promotion.
Second, performance analysis
Positive factors contributing to performance:
① Adjust marketing ideas, reduce market expenses and lower the threshold of cooperation funds for new customers. Although it was once ridiculed behind people's backs, "effectiveness is the last word"! The thinking of our company is one of the important factors contributing to the performance.
(2) Strengthening the process management of the work and improving the actual effect of the work.
(3) The positive attitude of "there must be a brave man under the four rewards" is formed by increasing the commission ratio and developing new customers to give extra rewards, which is also one of the important factors contributing to the performance.
④ To solve the problems left over by the market, we should follow the "priority" procedure and adopt the guiding ideology of "adhering to the principle of corporate interests and dealing with them effectively", so that the problems cannot be solved from the perspective of corporate interests.
Secondly, summarize the problems in the past year.
1. When customers choose company products, they think more about discounts and low prices. Therefore, many of them have not laid a good foundation in the terminal stores, or even have no terminal awareness at all, and directly turned the company's terminal brand into an advantageous circulation product.
2. Most agents have the concepts of "wait", "depend" and "want", but the price of the company's products has been reduced to the reserve price, and there is no more profit to support the market.
3, the company's brand positioning terminal, but the packaging lacks visual advantages, promotional gifts is not novel and rich enough, and the promotion and sales of products are not very powerful.
4, the temporary lack of brand entry strategy, can not promote brand sales.
5. Salespeople can't effectively implement the company's guiding ideology, and have not established a typical brand model market so far.
6. Sales personnel lack unified marketing training, and their concepts, ideas, methods and work execution are not unified and coordinated. They are often good at market development, but not good at market maintenance and promotion.
Finally, look forward to next month's work and make sales targets and work plans for next year.
Annual Work Summary of FMCG Chapter II A complete year-end summary of FMCG includes three parts, one is the achievements made in the past year, the other is the analysis and summary of the work in the previous year, and the third is the plan or prospect for the new year.
I. Achievements of the past year
Looking back on the past year, we should put the major achievements that are beneficial to the overall market development of the company first, and list them selectively in the order from big to small and from heavy to light, but not too much, which will easily become redundant.
Second, analyze and summarize the work of the previous year.
First of all, this year's overall market environment is summarized, such as changes in industry market capacity, brand concentration and competitive situation, changes in market share ranking of competing products, changes and characteristics of channel models, changes and characteristics of terminal types, changes in consumer demand, and characteristics of regional markets. The purpose is to understand the current situation and development trend of the overall market environment and grasp the pulse of the market environment.
Secondly, the performance of the main competing products in the market is deeply analyzed from the aspects of product series, price system, channel model, terminal image, promotion, advertising, marketing team and strategic partners. , so as to know yourself and know yourself. The purpose is to find the excellent marketing model of benchmarking enterprises, and tap the gap and deficiency between themselves and benchmarking enterprises.
Finally, it summarizes and analyzes its own marketing work, including data, target market share, product mix, price system, channel construction, sales promotion, brand promotion, marketing organization construction, marketing management system, salary incentive and so on. SWOT analysis should be made for key projects, so as to be comprehensive and systematic. The purpose is to extract the key problems, analyze the initial reasons, and then it is possible to formulate corresponding solutions.
Three. Marketing work plan for the new year
The third part of the fast-moving year-end summary is actually a systematic and comprehensive planning and deployment of the overall marketing work of the enterprise in the new year. But we should also understand that year-end summary is not a marketing plan, but a strategic work idea based on annual analysis and summary. A detailed marketing plan needs to be broken down into quarters or months, and only in this way can it be of practical significance.
Summary of the Fast-disappearing Annual Work Chapter III The work of 20xx is about to become history, and the busy year has come to an end. From June 5438 to this year 10, I entered xx. I have been in the company for four months now. I have mastered most of the makeup expertise, and my makeup skills have been improved. Looking back on these four months' work, I have too many feelings and feelings. Let me have a good experience and make the following summary:
Business experience
After I entered the company, I received professional knowledge training of make-up in the company and experienced excellent sales atmosphere in the company's direct store. After more than a month of training, I have basically mastered the selling points of the products. According to the demand of the agent, the company decided to let me contact the agent, and I started my business trip.
The destination of this business trip is Guizhou, and there are two main tasks for the business trip: the preliminary work is to assist the agent in the year-end thank-you meeting, and the later work is mainly market service.
Year-end appreciation meeting
When I first arrived in Guizhou, I was anxious with expectation. When I arrived, the agent had already started to make preparations for the year-end thank-you meeting, and I quickly joined in. After several days' efforts, the agency held a 20xx annual year-end thank-you meeting on1October 30th 165438+. About 60 new and old customers were invited to the meeting. Invite one of the founders of Renren.com to explain the zero barrier marketing model. In the afternoon, the professor explained the detoxification of human body. After listening to different lecturers, I felt different lecture styles, which greatly helped my teaching level. In the evening, a professional performance team was invited to bring wonderful performances to new and old customers. I have the honor to be the host, which has well exercised my courage and hosting ability to speak on stage. After the meeting, we achieved satisfactory results. Each brand signed a bill of about 2 million. Since Beyonce brand is not the main brand, the make-up brand has signed the bill for about 300,000 old customers. After the meeting, customers can also remit money quickly, much faster than other brands.
Market service
I have been on a business trip in Guizhou market for more than a month, serving 5 stores, 3 daily chemical stores and 2 beauty salons. Most of the makeup brands in the store have two brands, and the prices are relatively high. My work arrangement is mainly to assist in marketing and training shop assistants. The training effect is ideal, which can stimulate the shop assistants' enthusiasm for learning, help them master the professional knowledge of Bean Makeup and Master Makeup Artist, and promote the professionalism of shop assistants to drive sales and service to generate performance. Due to the end of the year and the cold weather, the sales performance is not ideal, but it can basically maintain the sales performance of more than 3000 yuan per store. Personally, the overall benefit of Guizhou tourism is still good, and it has reached a new level.
Work experience
This job in xx is not my first job in social university. I have changed jobs several times. Being able to enter the company is a natural fate, and I have a relationship with the company. But more importantly, the atmosphere of the company and everyone in the company, including the leaders of the company, left me with different feelings. I think it is very beneficial to get along with everyone. It has always been a pleasure to communicate with company leaders, which makes me full of confidence in the company and myself. This is a warm family, and people get along well with each other. There is no intrigue or interpersonal struggle. I like the atmosphere here!
In the past four months, I have learned many new life experiences. Sales is a never-ending course. In these four months, I gradually learned to analyze the psychology of customers and choose the right products for them. Bean's makeup image is rich. In the process of talking with customers, she learned to understand their spending power, so as to choose products with appropriate prices for them. I gradually realized that I need to improve my influence, so as to do a good job in circulation sales and continuous sales after leaving the store. During my business trip in Guizhou, I helped to hold a year-end thank-you meeting and learned about the preparation and development of the terminal meeting, which laid a solid foundation for my own preparation of the terminal meeting in the future. From the perfect membership system of the company, I also clearly understand the importance of members to the store. These will be stepping stones to realize my dream and enrich my life. In these four months, there are too many things I can't forget, and there are too many feelings I will remember. ...
New year's resolution
The new year is full of challenges, opportunities and hopes for us. In the new year, I must try to open up a new situation in my work. In order to improve work efficiency, I made the following New Year's resolutions:
First, in terms of sales, we should strive to strengthen the professionalism of products, improve the sales level, win higher popularity for business trips next year, and win higher interests for stores, agents, companies and ourselves. Try to communicate with agents, learn about payment policies, and be a bridge between companies and agents, and between agents and stores.
Second, in terms of lectures, it is necessary to improve personal influence, encourage shop assistants to learn and drive store sales. Analyze the products more thoroughly and strive to create your own unique lecture style.
The above is my year-end summary and New Year's plan for 20xx. The work plan is written for the purpose of implementation. In next year's work, I will try my best to cooperate, ask for advice with an open mind, be good at finding and actively facing the problems and difficulties encountered, grow up quickly, and live up to the leaders and colleagues who care about me. Please wait and see.
Summary of Annual Work of FMCG Chapter IV Time flies, and 20xx years have passed unconsciously. However, I still clearly remember how difficult it was for Sijiao to take root in Hainan when its products just entered the Hainan market. The pressure is unprecedented. To overcome many problems, we need to work harder than before. The company arranged for me to be in the largest xx supermarket in Haikou. Faced with fierce challenges, I am a little hesitant. Am I capable of shouldering this burden? Seeing the characteristics of novel packaging and complete varieties of quadrangular products, I thought it would be safe when I came. Let go of your burden, devote yourself to your work and do your best to complete the tasks assigned by the company. In this way, I worked hard for a month and then challenged the New Year. Half a year has passed, and it makes me very happy to see more and more customers recognize Sijiao. Let me see that the four corners will have a good development prospect and let me have a bigger goal for the future.
Over the past year, through unremitting efforts, we have achieved excellent results for two months, and achieved sales of 1 month and 1 month respectively. Except in May, the sales in other months are between xxx yuan. To do a good job in sales promotion, I have three profound experiences:
First, always keep a good attitude.
For example, at work, we will encounter low customer flow or the failure of several customers to introduce products in succession. We are easily discouraged and in a bad mood, and always feel that today is too bad. This will distract attention, slow customer response and lack of confidence, which will affect sales. On the other hand, think a little about why continuous recommendation fails, adjust your mentality immediately, such as going outside the supermarket to get some fresh air, and then continue to work hard.
Second, observe words and deeds and use different promotion methods for different customers.
For example, student customers prefer fashion brand-name products with strong advertising. So it is difficult for them to accept our recommended products quickly, and we need patience. You can briefly introduce the product first, and then tell her why students are prone to acne and blackheads, and what problems should be paid attention to. Talking about this makes her think you are more professional. Ask her what her major is again, which can enhance her trust in you. Finally, recommend products for them quickly, which has a high success rate.
Third, after catching customers, remember not to talk about products blindly.
Now there are more brands, more promoters and almost the same promotion language. Therefore, when introducing products, it is easy for customers to think that we just want to sell products, so we can't gain the trust of customers quickly. In fact, customers will only accept the products you introduced if they trust you and accept you as a person. If you introduce the product simply and pertinently, you can introduce the product topic into people's topic when the customer considers it, such as praising the customer or asking how the customer usually cares.
At work, I found myself with many shortcomings, such as lack of patience, poor sales skills and little knowledge of beauty. In the future work, keep learning, learn from each other's strengths and make better achievements.
20xx years make me a little reluctant to go. I shed hard sweat and tears of excitement. It is precisely because of this little bit of acidity and sweetness that I have been growing and making progress. Therefore, I love this job, and I hope I can work happily in the future, and I can also find more happiness in my work!
Annual Work Summary of FMCG Chapter 5 I started work on April 14, 2065 438+04, and it has been half a month now. Although the time is short, it has benefited me a lot. During this period, through the training of company system, cultural concept and product knowledge, I gradually got a brand-new understanding and understanding of the company. Through the recent "1000 stores and 100 stores" survey, I became familiar with the products, article numbers, prices, and more importantly, the geographical environment and shopkeepers, which laid a good foundation for future visits. The following is a short summary of recent work.
I. Performance review
1. We visited 276 stores such as Sanqiao Village, Heping Village, Vehicle Factory, Wang Si Village and Fenghe Road in the western suburbs through the general survey in recent 10 days.
2. I ordered more than 4000 at the time of census.
Second, performance analysis
(1) Positive factors contributing to performance:
1, the correct decision of leaders and the enthusiastic help of colleagues, plus their own efforts and exploration and summary. Through the visit to the storefront, I became familiar with the terrain of the area under my jurisdiction, and then divided the routes of the area under my jurisdiction, which improved the efficiency of the visit.
2. Constantly explore the communication methods of FMCG customers, so that customers can not only know more about the products, but more importantly, affirm the salesmen themselves.
3. Use the promotional activities of various products of the company to improve the visibility and reputation of products and promote the sales of various single products.
(2) Negative factors that hinder sales:
1. As a newcomer to the company, I have a short time and my business is not good, so I can't make a good positioning and forecast for products, suppliers, distributors and customers.
2. Handover is delayed or even absent due to the turnover and communication of business personnel, which leads to the loss of customers and even leads to the distrust and disgust of customers for our business.
3. The price between dealers and the competition in sales areas make the market a little confused.
4. Sometimes the delivery is not timely, especially for small and medium-sized customers, and the order is delayed or even not delivered, which leads to customer complaints and leads our sales staff to lose faith in customers.
Because the dealer has the right to deliver goods, some activities cannot be carried out without the distribution of promotional items or gifts. In the previous stage of work and study, I was able to abide by the company's rules and regulations, do my own job seriously, and finish the work arranged by the leaders on time. But I also found my own shortcomings in my work, and I was not careful enough in some details. Therefore, I should always remind myself to correct my own shortcomings, strengthen my business study, and strive to improve my own quality, so that I can be competent and improve my work efficiency in the future. I am confident to do a good job and make greater achievements for the development of the company!
Since the beginning of this semester, under the care and guidance of the leaders of the Education Department, Education Committee and Teaching and Research Section, safety education has been carried out at the beginning of the semester, which is the first lesson above. Actively carry out the prevention and control of influenza A H 1N 1 and educate students how to develop good hygiene habits. Carry out civilized etiquette education. The main work is as follows:
First, continue to improve the system construction and standardize the daily management of schools.
On the basis of formulating various systems of teacher assessment, attendance, preparing lessons, attending classes and attending lectures, the study system, discussion system, curriculum system, attending lectures system and home-school contact system have been revised and improved.
Conscientiously implement the curriculum plan, take each class together, and achieve "three noes": no preview, no sitting in class, and no discrimination against underachievers; Strive for "three more": more intuitive teaching, more Putonghua teaching, and more time and space for students to think;
Second, strengthen team building and school-running ideas.
"Continuously improve the quality of education and run a satisfactory education for the masses"
Through continuous study, a group of students in the school committee have carefully studied the spirit of Director Yao's speech, firmly established the idea of "running a satisfactory education for the masses" and took "paying attention to children's lifelong development" as the school purpose. Seriously carry out "reading, learning etiquette, determination and practice" to make the school a learning garden for students to explore knowledge, a civilized and lively paradise, and enhance the school's ability to survive and develop.
The goal of team building is unity, pragmatism and high efficiency. Team building should implement the principles of hierarchical management, division of responsibilities and unity and cooperation.
Three, strengthen the construction of teachers, and strive to improve the quality of teaching.
"Repaying the society with noble morality"
The average age of teachers in our school is too large, the age collocation of teachers is unreasonable, and the teachers in individual disciplines do not match. Therefore, we take strengthening the construction of teachers as the top priority of our work and seriously study teachers' professional ethics. It is required to shift the focus of teaching management down, into the classroom, into the teaching materials and into the students. Seriously carry out classroom teaching research and lesson preparation special research.
Fourth, focus on creating safe schools.
"Safety is with me on campus. I take my seat belt home."
Safety work is the top priority of the school, stability is the foundation of reform, stability is benefit, stability is productivity, and only stability can develop orderly. In terms of safety and health, the school attaches great importance to it and the alarm is constant. Conscientiously implement the spirit of relevant documents, do a good job in health and epidemic prevention on time, and seriously organize students to publicize and prevent hand, foot and mouth disease and influenza A virus H 1N 1.
Five, the implementation of the "year of quality improvement", to carry out various forms of teacher-student education activities, exercise to improve the moral education ability of teachers and students.
"Facing all students, improving students' quality in an all-round way and promoting their all-round development"
Since its establishment, the school has adhered to the people-oriented orientation, based on the requirements of "provincial standards" and the characteristics of teenagers' physical and mental development, taking moral education practice as the main body, allowing students to experience feelings in activities and practices, giving full play to students' main role, and cultivating students' self-education and self-management ability. To celebrate the 60th anniversary of the National Day, a chorus competition "Cheer for the Motherland" was held and achieved good results. In the future, such activities will continue.
Sixth, the education of students should be meticulous and careful.
"Don't do it because of small things, and don't do it because of small evils."
Since the beginning of school, according to the characteristics of young students, we have strengthened the meticulous work of teachers. Timely feedback on the problems among students, timely meeting to study the problems reflected, timely deployment, careful patience.
Seven, optimize the campus education environment.
"Flowers dress up the world with beauty, and we beautify the campus with actions!"
Strengthen the improvement of the educational environment, strive to strengthen the construction of campus culture, and recently update the cultural atmosphere of the teaching building in combination with the language application school to increase the language-related content. Combined with the requirements of current education supervision, the three walls of the school are beautified to achieve the effect of educating people. Constantly enhance the characteristics of campus culture.
Eight, change the work objectives, and constantly improve the quality of education.
By studying Director Yao's speech at the 20xx half-year work summary meeting of the city's education system, the school has changed its work objectives closely around the spirit of the speech. Director Yao mentioned in his speech: "What is the quality of education?" "Education quality" refers to the degree to which education and the talents it cultivates meet the requirements of social development. If education, including the structure of education and the talents trained, can well meet the requirements of social development, it will be of high quality and the people will be satisfied; On the contrary, the quality is low and the people are not satisfied.
Therefore, our school takes "continuously improving the quality of education and running a satisfactory education for the masses" as the goal of future work. "Put the focus and foothold of the work on continuously improving the quality of education.
With the deepening of education and teaching, the school will further carry out safety, hygiene and etiquette education on the basis of ensuring normal teaching work.