Health still needs to return to the family. Apart from massaging the blind, there are not many health centers without yellow outside, which is not the place where ordinary people go. My friend in traditional Chinese medicine is mainly used to treat diseases before they occur. He wants to serve the people with his medical skills, and he also agrees to open a health pavilion. As a result, he gave up after investigation. Now we do real family-oriented medical care. Slowly, the market will discard the false and retain the true, and accept family health care. Of course, it is necessary to teach some Chinese medicine skills. Health care is the highest realm of Chinese medicine, so health care cannot be separated from real talents and the guidance of practical knowledge of Chinese medicine. It's just that we put some things in medical care that are out of medical control into the family selectively and appropriately. Generally speaking, massage, medicated bath, medicated compress, scraping, cupping and moxibustion are all methods of traditional Chinese medicine. Even these methods need the basic knowledge of Chinese medicine and cannot be separated from the guidance of Chinese medicine. For example, patients with hypertensive heart disease should pay attention to whether they can take medicine bath. Moxibustion, scraping, etc. Prevent colds. If there is any abnormality, it is necessary to communicate with Chinese medicine in time. If the problem is serious, go to the hospital in time
Similar to car maintenance.
202 1, how should the health pavilion be opened?
This topic is very big and important.
Because this year is related to the transformation and life and death of the whole folk Chinese medicine.
Because I am a supplier of this product, there are many customers below. I found that the traffic of many customers decreased this year because the products they bought were already decreasing. Some customers bought a lot of products this year, which illustrates a problem. When some people are suffering from pneumonia, the business of this shop is not good and they can't live. Some people's business has become particularly good, and they need to buy more moxa sticks. Through their behavior analysis.
Some stores seized the opportunity and made a qualitative leap in business, while others basically closed down in this * *, so why are these two situations completely different?
I think technology is an important factor in determining life and death on the ground.
This market is a small pain point for people who just need it. Sub-health problems exist, so if you have the technology to solve these problems, your business will get better and better. If you have no skills, you used to rely on strong marketing skills or previous promotion skills and development skills, then this set will not work this year.
Because people's consumption is irrational this year.
Everyone will only buy necessities, and some unnecessary luxuries will try to reduce expenses. For example, a normal shoulder and neck pain, neck pain, do you want to solve it? If you don't solve this problem of neck pain, it will affect your normal work and life. If you have the technology to solve these problems, then you just need it. Then your store will become more and more prosperous. If you used to do some leisure beauty, it will be difficult to do this kind of business this year, because people are already reducing this kind of leisure consumption. Therefore, such stores are facing serious survival problems.
202 1 how to open the health pavilion?
Close to the needs of the masses and solve people's physical problems. Turn the people's just needs into your specialty, so that you can grow against the trend. Answer the question, I am Lao Wu, planting and processing wormwood, sharing moxibustion culture!
Traditional Chinese medicine health pavilion is a false proposition. Traditional Chinese medicine treats diseases and regulates body functions, but it must have knowledge of medication theory. If there is no doctor's guidance, how to treat diseases and recuperate the body. This function can only be realized in hospitals and clinics. If it is simply massage and acupuncture, it belongs to the acupuncture discipline and is not in the health center. So what kind of industry the health pavilion is is too vague. Everything in modern times needs to be clearly distinguished, so be careful not to be cheated and hurt your health.
At present, the leisure activities of health centers on the market are mainly moxibustion, scraping, massage and cupping. For those who open a health pavilion, there must be a main project, which is the characteristic of your store. You must have a complicated project. A good project needs several capable backbones, which is very important, and good methods can bring customers. In addition to the main project, there must be supporting facilities, such as moxibustion plus massage, moxibustion plus scraping, and so on. Because only a master can solve many diseases, for most people, it needs to be combined.
At present, most health centers have deteriorated. A person's real health care is himself. The real meaning of health care lies in developing good living habits. Only good living habits can achieve a good quality of life.
The health pavilion is actually a supplement to the external treatment of traditional Chinese medicine in some aspects! Now many Chinese medicine hospitals don't do massage, scraping and cupping! Many diseases can be solved or alleviated by massage and other methods! Because you can't practice medicine, it usually exists in health centers or physical therapy centers! Most of them are massage, bonesetting, ear acupuncture, cupping, scraping, hot compress and so on! Some leisure projects, pedicure, essential oil back open! Wait for some projects! Of course, acupuncture cannot be done!
Seven months have passed this year, and many health centers are not doing very well, but some health centers are growing against the trend. Generally speaking, this industry has declined. As far as I know, among my clients. Some growth is relatively small, but they are all technology and dry goods.
So their growth is 20%~50%.
He also closed the store this year, because business was not very good last year, and he closed it when the rent expired this year. Generally speaking, it is still not recommended to open new stores this year. After all, there is still pressure. Because everyone's work is not so good, there is no money to spend. The whole economy started slowly, and it was here that a new store was opened. In some places in Beijing, his door-to-door Chinese medicine physiotherapy industry has done quite well. They don't need rent. Everyone has a pair of hands and some tools. This kind of risk is much less, as long as you have the technology, you can make money. So my opinion is not to open a new store this year, so as to maintain it. Of course, you have good resources and skills, right? You can also open a new store, because everyone's environment is different. According to your personal statement. I think it is a reference to adjust the actual situation.
Acupuncture and massage beauty and health salon must see! ! !
The biggest fear of opening a shop is that there are no customers, especially at present, many physiotherapy halls, beauty salons and clinics are complaining that there are no customers when they open the door. What should I do? Our Yuejia Caotang was also influenced by * * this year. It opened in May, and there were no customers a few days before the opening. Later, the strategy was changed, and in 202 1, a new method to expand customers was determined, that is, expelling cold through meridians and enhancing immunity, using only one tool, wax mud. Customers who have been expanding in the store for a week with wax mud for removing cold now have a steady stream of customers every day. What are we going to do? It is no longer difficult to open a shop and expand customers. It is a trick to get rid of cold and dampness. Make good use of meridians to dispel cold, and enter the store quickly in a week 100-300 people. Wax mud for dispelling cold has the characteristics of high temperature and rapid temperature rise, which can penetrate heat into the deep body and has good meridian conduction effect. There is also a special smell of medicinal oil, which can quickly raise the body temperature, which is completely different from other wax mud moxibustion. It is very hot when used, and it must be applied externally with mud cakes. Cold wax mud is cheap, packed in 500 grams, only 50 cents for a box of retail, and cheaper for wholesale. How to use it? Like ordinary wax mud, it can be melted in a microwave oven at high fire for 3 minutes, poured on a plate, and basically solidified after 10 minutes, and applied to the affected area for 30 minutes without liquid. Promotion methods: First, spend 10 days of gynecological cold-dispelling information released by 500 yuan on the local WeChat platform. Why do you want to use gynecology to dispel cold? This method has many people. Yue family thatched cottage opened, free hot moxibustion activities. Original price: 98 yuan once dispelled cold for female meridians. Now twice a day 10 yuan, limited to 20 people a day, can eliminate the cold in the body, have a great effect on gynecological palace cold, body cold and dysmenorrhea, and enhance immunity. With these words, after we advertised, someone added our WeChat and transferred to 10 yuan. Ten days later, it was about 120 people. How to operate? The first step after these experiencers come is to register for the experience. The second step is to apply moxibustion liquid to the navel and abdomen of the customer, telling the customer that moxibustion liquid is extracted from wild mugwort, and it doesn't need to be applied too much, just a little. A bottle of 50 ml moxibustion liquid can be used 100 times if the cold is discharged, and the success is less than 50 cents each time. The third step, draw some cupping, this step may or may not be, it is recommended to have. Cupping 10 minute. The fourth step is to apply the prepared high-temperature wax mud to the abdomen for 30 minutes, and then you can find a lot of water discharged, which just tells the customer that it is wet and cold. Customers will ask how to charge normally. We normally talked about 98 yuan once, and now we have done 260 yuan 10 activities. As a result, we found that basically all the transactions were closed. Our purpose is not only to relieve colds, but more importantly, to recuperate various painful diseases and some customers with obvious symptoms. Many customers will find that we have other projects when they come to do cold-dispelling, and they will ask if they can adjust the cervical vertebrae and lumbar vertebrae. We will say, of course, that's our main project, and some customers will directly ask if this wax mud can be used as a cervical vertebra. We say this is wax mud for colds, and pain needs another wax mud. So we took out the nano-powder and told him that a box and a bag can recuperate all kinds of pain, and it needs some techniques to do it well. One-time charge 128 yuan, now 20 times during the activity 1680 yuan. Because customers are already doing cold meridians, they are more likely to accept pain, and about one-third of them will increase pain treatment services. In addition, we also have gastrointestinal conditioning, male prostate conditioning, adolescent myopia correction, weight loss and so on. All of them are developed among customers who drive cold through meridians.