1. Controlling the cost and risk of the store A successful skin management franchisee must be good at controlling the cost of the store. Where does the cost of the store come from? Including inventory backlog cost, store rent, labor cost, store decoration cost, store promotion cost and so on. Generally speaking, the general inventory cost accounts for 25% to 30% of the total, the store rent and decoration cost accounts for 30% of the initial cost, the labor cost accounts for 20%, and the promotion cost and other expenses account for 20%, which is relatively reasonable.
2. There must be one or even three star-rated projects for the skin management of star-rated franchisees in stores. These projects are not expensive, but also relatively basic projects, such as small bubble skin management. The main purpose of this project is to attract customers for the store, and then turn these customers into old customers and increase their retention.
3. Control inventory and minimize the pressure on goods. A headache for managers of franchise stores is inventory, which will lead to great financial pressure on stores. Once the products can't be sold, there will be a backlog of inventory, and the funds can't be turned around, which will easily lead to the break of the store's capital chain.
4. Save unnecessary expenses and only do the most suitable expenses. In every place in the shop, every link is introduced, and every little makes a mickle. For example, when there are no customers, you can turn on the lights less, and when the weather is cool, turn up the temperature of the air conditioner a little.
5. Arrange employees' working hours reasonably. Personnel costs account for more than 30% of the daily expenses of the store. A good way to reduce the cost of employing people is to arrange the working hours of employees reasonably. There are fewer seniors at 10 in the morning, so the working hours of the store can be adjusted to 10, which can appropriately reduce the number of people; When there are many people at night, we will increase the number of people appropriately.
6. The important link for old customers to bring profits to new customers' stores is to retain new customers and let them become members. Therefore, employees should have a good relationship with old customers and store training should be in place to satisfy old customers, so as to bring more new members to the store.
Finally, it is very important to choose a good brand for skin management, and big brands also have better protection.