Why is the word "industry" added to the real zero-sum game, and good things can make us have such bad associations? This seems to have to start with some bad phenomena in the current market, that is, "winning or losing", which is "zero-sum game" and "zero-sum game" in fashionable and professional terms. Fan Wei has a "theory of happiness" in "Please, praise me", which is the best representative of this bad phenomenon: "I am hungry, and when I see someone holding a meat bun in his hand, he is happier than me; I was cold, and he was happier than me when I saw someone wearing a thick cotton-padded jacket. I want to go to the toilet. It's just a pit. If you squat there, you will be happier than me! " As a result, if you want to get real happiness, you must first make others unhappy, that is, first grab the meat buns from others into your own hands, "unfortunate" others and "happy" yourself. The "far infrared massage table", "gutter oil" and "problem rabies vaccine" which have been widely concerned recently belong to this category. If a book not only talks about "health industry" but also looks for business opportunities in it, we may avoid it according to our judgment that it is affected by the above-mentioned market unhealthy phenomena. However, it is such an imported book that gives our readers in China a brand-new perspective to solve many practical problems we are facing at present. Throughout the book "Business Opportunities in Health Industry", the author Bernd Ebele well explained what a "non-zero-sum game" is and how enterprises can obtain sustained profits by providing sustained and valuable services to the public, that is, "business opportunities". Whether it is Al Natura, a natural food supplier who adheres to the "enterprise concept from beginning to end", or the pioneer of Velida, an auxiliary therapeutic drug, who uses the "market development strategy between modern means and traditional marketing"; Whether it's Baby Club, an online information service provider whose products impress customers, or Lehe Baby Club, which creates a unique product core value and image, these excellent enterprises are proving to us that they can get excess profits without producing "problem milk powder", and they are also lasting "healthy profits". Perhaps readers with critical spirit will think that the industrial system of foreign countries is different from that of China, and the social maturity is also different from that of China. Even if these "foreign models" can really bring us health, whether they can "grow up healthily" in China's business environment is a question worthy of consideration. Indeed, because our laws, human environment and market maturity are different from those in Germany where the author lives, the above concerns are justified. Since we talk about "business opportunities", we cannot simply transplant and imitate them. If we are interested in grasping the business opportunities of health industry development, we should analyze the business logic and ideas behind these "foreign models". As early as the late 1940s, the World Health Organization had laid the cornerstone of the modern concept of health: "Health is a state in which all aspects of the body, mind and society feel completely comfortable, not just a state that can be achieved without illness or crime." Since then, this definition has become popular all over the world, and it was not further deepened until the mid-1980s. Nowadays, for Europeans, "health means having the ability and motivation to actively carry out economic and social life." The author himself believes that the new trend of health has extended to the level of quality of life, and he agrees with the futurist Mathias Horx's definition of health: "Now the so-called health is an active lifestyle." With this clear definition, all services that can provide people with an "active lifestyle" and business models related to services can be included in the "health industry". "Here, we can give an example of a desk. Although the desk itself is not a pure health product, an ordinary desk will naturally become a' health product' because customers will consider its ergonomic design and the harmless nature of materials. " This inference of the author undoubtedly finds a way out for our surplus manufacturing capacity and unemployed population. In the field of "health industry", as long as it is related to people and their lifestyles, it can be used as the starting point of "business opportunities". Generally speaking, medical and health care products are naturally included, and the body shaping and health care therapy that appeared in recent years 10 will naturally not be ruled out. More importantly, health can be regarded as the highlight of customer service, from building manufacturing to furniture design, which can get a share in the general trend of the rise of health industry. However, the premise of truly discovering business opportunities is that our enterprises really take "customer value discovery" as the core consideration, spend more brains and energy, and use it as a starting point to reshape their supply chain and organizational structure. Obviously, this is much more difficult than producing problem milk powder, which is not only a matter of thinking, but also requires great efforts. Whether we can truly stand from the customer's point of view, we must first have a "moral foothold" and then look for "lasting win-win interests." The author of this book gave us good advice, and I believe you will benefit a lot after reading it. However, we still have a lot to do to truly embark on the "healthy road" of the development of "healthy industry". (The author is a senior consultant of Jiangsu Daren Management Consulting Co., Ltd.)