The name "Huboliao" comes from Huboliao National Nature Reserve in Nanjing County, Fujian Province, China, which is the origin of Anoectochilus roxburghii in China, and still retains the purest parent species of Anoectochilus roxburghii. This is the only complete, contiguous and large-scale tropical rain forest ecosystem in South Asia near the Tropic of Cancer in the east of China, and it is also the remaining and primitive forest ecosystem with the characteristics of rain forest in the inaccessible and unknown primitive forest region of the same latitude in the world. From the brand name of Tiger Leopard Liao, we can clearly define the positioning of its target market: not ordinary people, but middle and high-end groups who know and love life. They are broad-minded and broad-minded. They appreciate the idea of sharing a healthy life and experience the charm of the original ecology. Tiger, leopard and Liao will connect more people who know how to live and taste, and pass on the healthy life concept to more people.
Brand recognition: The red logo of Tiger and Leopard is the image of a tiger head in a mountain forest. The logo was inspired by the image of the South China tiger in Hubaoliao International Nature Reserve. The tiger on the sign also conveys the dual meanings of primitive and modern: the continuous mountains show the beauty of nature and the fresh original ecological environment; The vivid tiger figure outlines a brave, resolute and healthy image; The overall logo is simple and generous, with a distinct rhythm, which conveys the high-quality characteristics of natural and original ecology, green health and wellness of products.
Brand appeal: Customer experience is the core appeal of brand equity of Tiger, Leopard and Liao. Just as McDonald's always advocated the happiness of sales, Hu gradually decomposed the typical China culture into experience elements: the warmth of vision, the freewheeling of hearing, the fragrance of anoectochilus roxburghii and so on. Hu's success lies in shifting the center of consumer demand from products to services. In the era of changing from service to experience, Hu successfully founded the "Jin Ping Mei Jiao" characterized by creating "Hu Experience". "
Hubaoliao people believe that their products are not only anoectochilus roxburghii, but also anoectochilus roxburghii as a carrier. It is through the carrier of anoectochilus roxburghii that Tiger, Leopard and Liao convey a unique style to customers. The consumption of anoectochilus roxburghii is, to a great extent, rational consumption at the cultural level. Cultural communication needs the environment and culture created by Golden Lotus franchise stores to infect customers and form a good interactive experience.
Brand communication: The brand communication of Tiger, Leopard and Liao does not simply imitate the overwhelming advertisements and huge sales promotion in the traditional sense, but develops a new way, adopts a unique communication strategy-word-of-mouth marketing, and promotes the growth of the target customer base of Tiger, Leopard and Liao through oral communication. Tiger Leopard Liao's price positioning is "a luxury that most people can afford" and its customer group positioning is "an intellectual successful person". Most of these customers are high-level intellectuals, who like fine products, food and works of art, and are high-income and loyal consumers.
In catering and tea service industries, the cost of differentiation is very high, and it is very difficult to attract customers through brands and prices. Customers often will not change after agreeing to a service for a long time, and will use the service stably for a long time, which is especially obvious among white-collar workers, who always have a psychological tendency to pursue stability. Therefore, Hu used "attack strategy" to impress customers and cultivate their loyalty. The cornerstone of the quality of Tiger, Leopard and Liao is the top pure anoectochilus committed to when it was born in 2008. Hubaoliao, the hometown of Anoectochilus roxburghii, has 49,000 mu of original ecological planting base, and communicates with local Anoectochilus roxburghii growers to plant the world's best Anoectochilus roxburghii, so as to ensure that all people who love Tiger Baoliao can taste the purest Anoectochilus roxburghii. The anoectochilus roxburghii in Hubaoliao has almost strict requirements for planting. For example, each anoectochilus roxburghii must be planted for more than 180 days, and it can only be planted in Tiger, Leopard and Liao areas with 24-25 north latitude, 1 17 east longitude and 22℃ temperature.
Because of the natural planting resources bred by the special geography, soil, water source, climate and microbial environment in Hubaoliao National Nature Reserve, Hubaoliao Company can not only cultivate high-quality Anoectochilus roxburghii seedlings, but also plant and produce high-quality Anoectochilus roxburghii. This industrial advantage can be described as "unparalleled" in the industry. From 2008 to 20 13, Anoectochilus liaoensis has always been aiming at the harmonious development between man and nature, and has done a lot of hard work in the research, application and protection of rare planting resources. Through the comprehensive technical transformation of hundreds of acres of planting bases, the overall function of propagation and domestication of Anoectochilus roxburghii has been effectively improved, and the innate taste style of Anoectochilus roxburghii Hubo Liao has become more and more unique.
The high-quality connotation of Anoectochilus roxburghii huboliao is not only reflected in the green gene of Anoectochilus roxburghii and its elegant water, unique efficacy, rich lotus fragrance, sweet and refreshing, elegant and delicate, and long aftertaste, but also in the product packaging with similar "harsh" quality standards. The water used to clean anoectochilus roxburghii in the packaging process of Tiger and Leopard Materials Company reached the national standard for drinking pure water. In addition, advanced packaging equipment with high-tech content has been introduced, so that the product packaging is under strict quality control from beginning to end.