Crocodiles in Hong Kong and Cartier Crocodiles in Singapore.
The French crocodile is named after the famous French tennis player lacoste. Because of his long nose and aggression, people nicknamed him crocodile.
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Main design
1933, René lacoste and Andre Gilliere, president of the largest French knitting enterprise at that time, jointly founded the company. This company mainly produces knitted shirts with crocodile logo originally designed by René lacoste, and other shirts suitable for tennis, golf and sailing. The first catalogue published by the company in 1933 lists the above products in detail. As far as we know, lacoste pioneered the setting of trademark marks on the outside of clothing. This practice has been imitated by major brands.
The first lacoste white shirt immediately triggered a revolution in tennis, replacing the traditional long-sleeved wool sizing shirt that tennis players usually wore at that time. This shirt is slightly shorter than other types of shirts at that time, with hard collar and short sleeves. The material is "small plain single-sided felt cotton cloth", which is light in texture and fine in weaving. Its advantages of comfort, firmness and wear resistance have been maintained to this day, making lacoste shirt a unique brand.
Crocodile shirts have become more and more popular since 1970s. Among men, teenagers and children, "crocodile" is a sign of good quality, and owning a "crocodile" shirt is a symbol of status. They wear it in different ways: the hem is pulled out; Rib leads us to openness; In the 1980 s, he lapels and buttons; Women can also wear men's clothes. "Crocodile" shirt is the main style in American middle class wardrobe, and it is a common word for tennis shirts and polo shirts.
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Hong kong crocodile
Also known as "Crocodile Shirt", it is a German clothing trademark registered in Hong Kong with the registration time of 19 1 1. 1945 Germany was defeated and the crocodile shirt brand was confiscated by the Hong Kong authorities. 1952 China Chen family took over the crocodile brand and officially named it "crocodile shirt". Crocodile T-shirts now belong to the Lin family of Lixin Group. The company entered the clothing and leather goods market in Chinese mainland from 65438 to 0987, and achieved remarkable results.
1952 crocodile shirts were born when Hong Kong was a small colony of the British Empire. He experienced typhoon Dai Wen and witnessed the 1967 riots. Hong Kong's economy is almost on the verge of collapse. During the period of 1986, the immigration tide hit Hong Kong, and many people lost confidence in China and Hong Kong and emigrated. Mr. Lin Baixin, an entrepreneur from China, went against the current and spent huge sums of money to buy crocodile shirts, making them grow sturdily and quickly enter the world market. After 45 years of struggle, Hong Kong has become an important financial center in the world, and crocodile shirts have also become world-famous clothing.
Almost everyone in Hong Kong wears crocodile shirts from birth, and many people become entrepreneurs or successful people when they grow up. They always choose crocodile shirts with their growth and success. In Hong Kong, both billionaires and rising citizens: working girls and blue-collar workers are loyal customers of crocodile shirts. Today's Hong Kong is created by countless "extraordinary ordinary people", and crocodile shirts have become the perfect image of every "extraordinary ordinary person".
Crocodile T-shirts of international brands are all designed by internationally renowned designers, and nearly 1,000 clothing varieties are launched every year. In the selection of materials, most of them use European fabrics; There are tens of thousands of factories in the center of Hong Kong, which are carefully produced by more than 2,000 skilled workers. Because of its reasonable price and fashionable style, it is well received by customers all over the world. There are more than 60 self-operated shops in the streets and lanes of Hong Kong alone, and the current global sales amount to 654.38+0 billion yuan. Crocodile T-shirt is the first famous brand in China to go to the world, and it is the pride of the Chinese nation.
Crocodile, crocodile shirt brand started at 1952. Crocodile T-shirt shoes are based on crocodile skin, and their exclusive style has always been well-known in Europe, America and Asia. It is the manufacturer's cognition to choose high-quality materials and styles with novel and unique shapes, rich taste and personality. All styles and quality are specially studied by famous Italian teachers for the Asian market. The application of modern science and technology, the integration of Chinese and western traditional crafts, and the creation of excellent brands are personalized quality assurance.
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brand management
Crocodile shirt, an influential brand, is a representative of the impact of shape and color, charming body doubling and fashion trend. This is the self-positioning of crocodile shirt leather. Crocodile shirts pursue perfection from material selection to design. Today, many people in the world choose crocodile shirt because it is the "star" of the leather industry. Crocodile shirt Crocodile shirt high fashion series products are perfect in design, material selection, production, packaging and advertising. The exquisite production technology of crocodile shirts has also attracted many well-known brands in Europe and America to deliver their orders for production, and their products are exported to Europe, America, Japan, Southeast Asia and other places.
More than ten years ago, crocodile shirts were joined in, and a huge and strict sales and service system was established throughout the country. So far, there are more than 65,438 franchise stores and counters, covering more than 500 cities across the country.
The high-quality products of crocodile skin shirts have been well evaluated by the outside world because of the strictness of each process in the production process. In addition, material selection is also very important. Because alligator shirts have always been made of high-grade imported fabrics from Europe, America and Japan, and have been carefully selected by special personnel, they have achieved appearance, hand feel, softness, elasticity, shrinkage, wear-resistant and washable strength, and color fastness, ensuring product quality and making customers feel that they have something.