Audience orientation: determine the target audience of the program in advance, then roughly understand the interests and needs of the target audience on the basis of careful investigation, and determine the overall style of the program according to factors such as the propaganda purpose of the program.
All-round orientation: it is required to standardize the production process of radio and television programs on the premise of large-scale production. In the process of program planning and production, it is emphasized that personnel should perform their duties and cooperate with each other, eliminate the influence of individual factors, highlight team spirit and overall style, make the program present a unified program style, and attract its stable audience with unique program characteristics.