First, stores will become more and more subdivided, and it will become more and more difficult to do facial and health care. There will be more small and refined professional points in the future.

Second, products tend to be functional. If your product can only replenish water and moisturize, there is no obvious improvement effect, and ultimately you will not be able to retain customers.

Third, customers will become normal. No matter how good the store is, it is necessary to constantly do drainage work, because now 95% of customers will not take the initiative to come to the door.

Fourth, the price of products is transparent, and the era when the same project was sold to different customers at different prices has passed.

Fifth, industry supervision has become stricter and policies have been gradually improved. Since 20 14, the supervision of the beauty industry has been very strict, and the relevant government departments have severely cracked down on illegal medical beauty and rectified the chaos in the industry; At present, the industry is in the process of continuous standardized development, and the products of regular manufacturers are expected to squeeze illegal products and optimize the competition pattern.