E-commerce in China has a history of 20 years at best, and it is not so complicated. Isn't it just putting thousands of years of business models on the Internet? Therefore, e-commerce, like any business, can be entered at any time. There is no winter problem at all. The question is whether practitioners can assess the situation and keep pace with the times.
To do a good job in e-commerce, we should do a good job in four aspects at any time, namely: customer drainage, product design, brand building and content output. Doing this well is the foundation of e-commerce practitioners. Below, I will talk about my personal views on the above four points.
1, customer drainage
When Taobao was first established, as long as you put the products on the shelves, Alibaba would give you traffic, so don't worry about customers. There are more and more entrants. As long as they drive through trains, they are willing to save money and the traffic is rolling in. In recent years, many e-commerce companies have found that even if you open the through train again, the traffic is very small and there are many people who lose money. Under such circumstances, media operations were born, including today's headlines, Wukong Q&A and Tik Tok, all of which are drainage tools. If e-commerce merchants are still waiting for official traffic instead of draining themselves, then I advise you not to be an e-commerce.
2. Product design
In the past, an e-commerce store could sell hundreds of treasures without worrying about sales. In today's increasingly serious homogenization, whether your products have selling points and advantages that others do not have is a factor favored by consumers. Therefore, it may be the best choice for e-commerce to make the category small, the business small and refined, and the business to specific people.
3. Brand building
With the improvement of economic level, many consumers will look for brands when shopping, at least they will pay more and more attention to the legitimacy and standardization of products. Therefore, under the conditions, e-commerce businesses should establish their own brands. Even if we don't have this ability for the time being, we should intensify the standardization of product labels to give consumers trust. Only in this way can they stabilize a group of old customers and develop new customers.
4. Content output
A product, a story
A product, a cultural charm.
This is the content output. Nowadays, consumers should not only use or eat products, but also understand the culture, knowledge points and allusions behind products. To put it bluntly, this is part of the social marketing category. Nowadays, too many people talk about social marketing, but they put the cart before the horse. They only talk about marketing and don't talk about socializing at all. In this way, in the long run, it is impossible to attract customers' long-term stickiness.
The above four points are the basis of e-commerce. Only by making good products and then doing some articles on marketing routines, blindly playing fake tricks such as price reduction and free gifts is not what e-commerce businessmen should do at all. In short, people-oriented, do your own thing, and doing business is a matter of course, whether online or offline. As the saying goes, this is the truth.