At first, I just chose to test water sales in my personal circle of friends. At that time, I did a few simple actions:
(1) tell everyone that I'm going to do tonic business. In a few words, this action can be simple and clear because it doesn't need too many language statements.
(2) First, send the super cost-effective pictures of your products to the circle of friends and Weibo, and add a brief description of the products. I don't think too many words are needed, just talking about the important selling points of the product. Generally, there will be inquiries from customers at this time, but sales may not be generated immediately, and some even are exploratory consultations. Remember, this is only based on the actual product.
(3) Daily content should not exceed 10, and sometimes moderate content will leave a deep impression on people. These contents can be interspersed with the selling points of products, the trial experience of buyers and their own trial experience. What we sell is tonic, which belongs to the product category, so we should show it to our customers to attract more people to rest assured of the products we sell.
2. Understand customer needs first.
When consulting customers, we should first understand their needs, instead of rushing to recommend products. Of course, we must also grasp the scale. For example, some guests are confused and don't say which product they prefer, just have a demand. There are many customers of this type among the customers we meet. He didn't ask "how much is it?" until he knew that the product looked good. With such a question, we generally know which product he saw first. A guest has never used * *, he just saw my previous circle of friends share it, but he really wants to try it. This kind of customers are not people who have no spending power, but their spending habits determine their spending power, so I will give them a realistic analysis according to each customer's situation. Such as analyzing the cost performance, product advantages and disadvantages, price comparison and the current age and demand of customers, and finally giving the most reasonable collocation recommendation.
Everyone has noticed that most friends who have been playing WeChat for a long time have started selling products in the circle of friends, which means that more and more people are starting to sell through the convenience and trust of social networks. Under such competitive conditions, in order to win more market share, we must take the lead in sales skills, product knowledge and customer classification, so as to turn existing customers into long-term customers. A young girl told me that as soon as she opened her circle of friends, she could see many people selling things. She can easily buy what she needs without going to other platforms at all, which is very convenient. There are actually more and more such customers.
It's not easy to promote products just by adding fans, but we can get users' attention by killing mosquitoes, and then release product information continuously through the circle of friends, so that users can have a comprehensive understanding of products. Methods are people's ideas, the key is to do it!