As soon as the poster came out, netizens immediately fried the pot, saying that this behavior of encouraging overdraft consumption is not worth promoting, and then the ant flower garden removed the poster. This tells people in the advertising industry a truth. When thinking about creativity, don't sit in the clouds and look at the world, but have some moral and ethical constraints.
The ant flower garden may be realized this time, but Mercedes-Benz, a century-old shop, obviously has no reference. Iverson, a former NBA star, put himself on the moral judgment table for touching porcelain a few days ago.
Mercedes-Benz recently advertised its 1.33T engine (accurate to two decimal places). This displacement is indeed a little small today, but Mercedes-Benz thinks that small displacement also has great energy, so it puts forward the theme of "standard, more than one". Then maybe a smart guy who likes basketball in the creative group thought of the famous NBA star Iverson, and his 183cm height definitely belongs to the NBA.
Frankly speaking, it's a good idea. It would be a good story if Mercedes invited Iverson to speak for it. However, contrary to expectations, the century-old Mercedes-Benz actually played a clever trick, so this advertisement came into being.
At the beginning of the picture, the scene of 1996 NBA draft was presented, but Mercedes-Benz changed the NBA logo and invited an actor dressed like david stern, then president of NBA, to give a speech. Attention! The next picture is outrageous, not only without martial arts, but also immoral. Then a person's back appeared. Everyone with discerning eyes knows that this is the image of Iverson, with the same hairstyle and the same skin color. Mercedes-Benz renamed Iverson "IVERSEN". Iverson was originally named Iverson. It just didn't want to spend money, so it hired a model. After some imitation, everyone thought it was Iverson.
That's a good idea, but it's a pity that this advertisement is fake from beginning to end. It is hard to imagine that such blatant infringement will appear on a multinational giant like Mercedes-Benz. I don't know if the legal department is on a group vacation or something. However, it's not the first time that Mercedes-Benz marketing overturned, which reminds me of the famous "Lama incident". At that time, Mercedes-Benz released the above-mentioned sensitive pictures on overseas social platforms, which had no political IQ at all, and finally ended with an apology and deletion.
Subsequently, Iverson's domestic agency sent a lawyer's letter to Mercedes-Benz. According to the description in the lawyer's letter, Mercedes-Benz Sales & Service Co., Ltd. released an automobile product advertisement called "Height is not the only standard of basketball" through several social platforms, among which Allen Iverson (Allen? Ezelle. Iverson's name, portrait and derogatory evaluation of Mr. Iverson's physical characteristics.
If you make a mistake, you have to admit it. If you are beaten, you have to stand at attention. There is nothing complicated about this matter, and Mercedes-Benz has no reason at all. Therefore, shortly after the release of the lawyer's letter, Mercedes-Benz made a formal apology in the official Weibo, made some pleasantries and stopped the spread of the video. Iverson himself responded: "Hello everyone. You may have seen a video recently, using my story, without me present. This is not cool at all. A movie about Allen Iverson must show the real Allen Iverson. Mercedes-Benz China apologized to me, and we will soon do something that will satisfy everyone. Please pay attention to the follow-up progress. "
Airbags and Mom's Thoughts
Before, the brand Great Wall gave me the impression that it was "honest", but obviously the scale of the marketing department far exceeded my imagination.
In an advertisement promoting the safety of WEY's SUV, the creative personnel echoed and connected the airbag with the mother's mind. I felt the warmth and happiness of my family when I saw the child jump into my mother's arms. The next second, the child's head hit my mother's chest, and I was still broken through the psychological defense line and boasted that I had seen many car advertisements. I only have two thoughts in my mind. First, this is definitely not a kindergarten car. Secondly, the airbag is really a great invention.
Idea s 1- Open your mind and take you to the Western Heaven.
In the first scene, the Tang Priest and his disciples are on their way to the Western Heaven to learn Buddhist scriptures when a car flies by. The Tang Priest shouted, "Wukong, this is what the teacher wants." So the Monkey King took a hair and came up with an idea of S 1. The four of them happily got on the bus and continued on their way.
As soon as this advertisement came out, the jingle "Let your mind go to the west" spread, and this unlucky word of mouth will obviously make many people taboo. Take a closer look, there is another layer to this matter. The concept S 1 is the original OEM product of Fit in China. Fit has a Jianghu definition: Fit-spend your life quickly, which is the same as "Journey to the West".
Modern New Shengda-Sun Yang speaks without a driver's license.
I don't know if you have seen Sun Yang's advertisement for Xinshengda. He said an empty narration and switched back and forth between the swimming pool and Xinshengda, feeling that two unrelated things were forcibly collaged together.
After Sun Yang driving without a license was exposed, everyone reacted, which led to the intervention of Xinshengda. Beijing Hyundai can only declare that Sun Yang in the advertisement did not actually drive the vehicle, but was edited into the advertisement after the static shed shooting. This incident also reminded other car companies. After all, in general people's cognition, people who speak for cosmetics are people with good skin, people who speak for shampoo are people with dark and beautiful hair, and people who speak for cars are at least people who can drive. ...
Sagitar-the actor's acting is like Pan.
When the sagitar of PQ35 platform went on the market, it presented a wonderful advertisement. At first, the video was barely normal, but the reaction of pedestrians on the road was a bit excessive. I almost thought that man was driving a phaeton instead of a sagitar. Then the man came home in a new car, and his wife had been waiting for a long time. She whooshed out a pot and patted him on the head, complaining that her husband bought such an expensive car instead of sagitar.
My husband said that this is a new sagitar, and then my wife shouted, "Really?" Holding a pot, hugging her husband happily. Seeing my face twisted, I stamped my feet in embarrassment. The only reasonable explanation I can think of may be that Pleasant Goat and Big Big Wolf got hot, so I wiped it off with a pot.
Write it at the end
Creative people are free because of the nature of their posts, but if the relevant leaders in charge of decision-making are immersed in the plot, the results will be out of control. An industry tycoon like Mercedes-Benz can still roll over like this. I hope to give some warnings to the industry and give play to creativity on the basis of obeying the law, which is the right way.
In addition, Iverson said in his response, "We will do something that will satisfy everyone soon." I hope that Mercedes-Benz will finally be authorized, or simply ask Iverson to speak for it, which is also a good result.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.