-Take Weihai Hot Springs in Shandong Province as an example.

There is a day in the sky and a road on earth. Everything goes its own way, but each keeps his duty and lives in harmony. If you go all out to do everything, you will get the right method. The so-called tea ceremony, there are hot springs. In the hot spring industry, the only person who can go all out and get the word is Tianmu. It is the only rule for the development of various industries in China that culture sets the stage for economic opera. However, in an ancient hot spring country with a history of thousands of years, people who can really understand the truth regard hot springs as a culture, and only Tianmu is doing it. Tianmu Hot Spring has its own cultural concept, its own hot spring culture research institute and Tianmu Hot Spring. It is a leader in the hot spring industry and a pioneer in hot spring culture.

First-class planning unit, first-class service, first-class culture, first-class management concept, second-class hot spring products and third-rate regionality are the overall summary of Tianmu Hot Spring. Tianmu Hot Springs attached importance to the hot spring planning unit at the beginning of the brand establishment, which is a point that Tianmu high-level officials have a keen eye. Tianmu's service and management concept are unmatched by the whole industry. They have their own unique management concept, but they are very demanding in hot spring design. Taking Shandong Tianmu Weihai Hot Spring as an example, dozens of hot spring planning units were invited to do the planning, and finally the leader of the southern hot spring industry was invited. Speaking of this company, by the way, Guangzhou Shansheng Tourism Development Co., Ltd. is a national B-level planning unit, especially in the hot spring industry. Tianmu Weihai Hot Springs, Tianmu Lushan Hot Springs, Tianmu Yingkou Hot Springs and Guangzhou Senbaola Volcano operated by the company have become outstanding representatives of the domestic hot spring industry. It is no accident that Tianmu made the hot spring design by such a planning unit, coupled with its own cultural concept and advanced management process, and became a leader in the domestic hot spring industry.

Tianmu dares to be the first person to eat crabs. The steps of soaking in hot springs have existed in China for a long time, but no one has ever refined them. They integrated these steps into the "nine steps and six methods" of hot spring etiquette, thus taking this method as their own and getting great appreciation from tourists. It's like a beer manufacturer boasting that his beer bottles are sterilized at high temperature. In fact, beer bottles all over the world are sterilized at high temperature, but other manufacturers have never said that. As a result, Tianmu's hot springs seem to be rich in content and profound in cultural heritage. After careful analysis, we can find that all the hot spring resorts under Tianmu are a model. The hot spring project is basically divided into three steps. First of all, this is a meditation project. After that, there are natural scenery and hot spring projects of historical figures, and then they enter the hot spring for health preservation. It is the essence of Tianmu health care to integrate Taiji health care elements into some hot spring cultures. All Tianmu hot springs have been branded as "Tai Chi for health and true landscape". In fact, it is not that Tianmu is rigid and complacent, but that the real landscape has also achieved great success in the market. Tianmu's innovation is mainly due to some ideas of his own brand. I will take Shandong Tianmu Weihai Hot Spring planned by Guangzhou Shansheng Tourism Development Co., Ltd. as an example to deeply analyze Tianmu's hot spring concept.

Tianmu Weihai Hot Spring Area includes outdoor forest health SPA and indoor hot spring spa, which can accommodate 1500 people to soak in hot springs at the same time, and the maximum daily reception capacity can reach tens of thousands. "Tianmu Pavilion" has 2 19 characteristic holiday rooms built by mountains and rivers, including 24 single-standard rooms with lake view, 0/05 double-standard rooms with lake view, 86 double-standard rooms with garden view and 4 luxury suites. The healthy restaurant can accommodate 800 people at the same time. Waterscape Restaurant and Garden Restaurant, and Korean and Japanese Cuisine Restaurant, with a total of 15 rooms. Zhenweitang is an ideal place to taste delicious food and hold various banquets. In addition, the resort international conference center has large, medium and small conference rooms, which can accommodate large meetings of 400 people and can be divided into medium-sized conference rooms. It is an excellent place for government agencies, enterprises and institutions to hold various meetings and activities. The resort also has high-end KTV, gym, lakeside golf swing driving range, tennis court and other fitness and entertainment facilities, allowing guests to fully enjoy endless fun between movement and quietness.

In the planning case of Shansheng Tourism Development Co., Ltd., we can clearly feel that this southern planning company has unique creativity in landscape. Through the observation of public landscape facilities such as squares, sculptures, rest spaces, signs, roads, green spaces, sidewalks, lighting facilities and parking spaces, the public landscape facilities of Tianmu Weihai Hot Spring are not simple facilities design, but combined with the actual environment and their own use functions. It has created a warm, harmonious and comfortable environment, which fully embodies people's psychology and needs. These fully illustrate the planning ability of an excellent design unit, but in the later development and operation, it is obvious that Tianmu has injected some of its own culture and hot spring ideas.

1, cultural concept. Weihai Tianmu Hot Spring continues to implement Tianmu's consistent "nine steps and six methods", applies the slogan of "true landscape" to the extreme, takes the basic industry culture of hot spring industry as its USP, and advocates "true mountain, true water and true culture".

2, hot spring health. Boldly put forward a new concept of hot spring industry, linking hot spring health with Tai Chi four seasons health, hot spring and poetry, hot spring and landscape, hot spring and fish therapy, hot spring and aromatherapy spa, hot spring and virtue, creating new concepts and opening up a new era of hot spring industry.

3. Hot spring products. A permanent hot spring product model, hot spring nourishment-hot spring bathing-hot spring health, is the basic framework of Tianmu hot spring. The hot springs in the three themes are all appropriate extensions, trying to be popular and aesthetic, without deliberately excavating the cultural depth. The concepts of hot spring products are basically landscape vegetation, beautiful historical figures, hot spring health, Tai Chi culture and so on. This hot spring mode is a universal hot spring mode, so this is also the reason why Tianmu has succeeded in domestic markets.

4. Humanized service concept. Tianmu's service cannot be copied in the industry, and they always pay attention to the development of details. In this respect, the planning and design of Guangzhou Shansheng Tourism Development Co., Ltd. is very unique. They combine the humanized design concept with Tianmu's service consciousness, including being close to nature and planning seamlessly; The theme is appropriate; Appropriate humanized design; The combination of artistic beauty and practicality.

Tianmu Hot Springs can achieve such an industry status and lead the hot spring industry for decades, which is closely related to their concept innovation. Tianmu hot spring is playing with creativity. Tianmu Hot Spring initiated the hot spring era in China, which is of milestone significance.