So what is the solution to this problem? Now the era of WEB2.0 has arrived, and the interactive direct communication function is brought into "website enterprise video", which is the most vivid way to show the enterprise. Website video can improve the comprehensive application of enterprise websites in all walks of life, such as corporate image display, product promotion, operation demonstration, customer service, distance education, training consultation, e-government, distance negotiation, etc. , and help them reduce communication costs, improve communication efficiency, increase revenue and reduce expenditure, and enhance their competitiveness. It is for this reason that Internet Technology, together with LNL Laboratories of the United States and TTS Laboratories of Tsinghua Science and Technology Park, gathered strong capital and technical advantages to jointly build "IZO Enterprise TV Station". IZO enterprise TV station is placed in the website in the form of a series of codes, which are automatically generated in multimedia playback equipment. After we open an account for you, you can use your account password to log in and manage the corporate TV station independently in the background. Making programs, changing programs and customizing channels can all be done by enterprises themselves. "IZO Enterprise TV Station" is oriented to the vertical search of enterprises, focusing on the aggregation and promotion of enterprise websites and corporate videos, and has opened a skylight.
IZO enterprise TV station uses image technology to display corporate culture, so that customers can better understand the enterprise. Show the strength of the team and let customers know more about the business. Show presidential demeanor and increase respect and friendliness. Show products and change the monotonous picture and text description of the website. Change products, Dont Ask For Help, shoot freely. IZO enterprise TV online live broadcast system, the host has a real and cordial dialogue with you online to increase trust. Solve the trust problem between merchants and customers. Each channel broadcasts advertisements on products or services, so that customers can immerse themselves in the scene and promote the intimacy and realism of cooperation. As an epoch-making revolutionary new visual media, IZO enterprise TV station has injected new vitality into China's 30 million enterprise websites, and the enterprise websites have been reborn. Future development trend of enterprise e-commerce
According to relevant data, China has become one of the most dynamic countries in the information and communication industry in the world. By the first quarter of 2007, the number of Internet users in China had reached 654.38+44 million. By 2065.438+00, the number of netizens in China is expected to reach 200 million, with an average annual growth rate of 8% and a penetration rate of 654.38+0.5%. The rapid rise of netizen groups has promoted the rapid development of Internet in China. Enterprise e-commerce has become the only way to win sustainable development.
On September 2, at the SME Summit of the Business Advisory Committee of the Asia-Pacific Economic Cooperation held in Melbourne, Australia, Ma Yun, Chairman and CEO of Alibaba Group, threatened that SMEs would dominate the future of global trade and e-commerce: "Small is beautiful. Small and medium-sized enterprises have become the locomotive of Asian economic development and the future of e-commerce all over the world. " How to strengthen their role and improve themselves in this field has become a difficult problem for enterprises now. Internet provides another platform for enterprises to show themselves, and also provides new opportunities for brand promotion. Enterprises set up their own corporate websites online, the main purpose of which is to show the latest achievements of enterprises, shape their own good image, build a window for the outside world to know themselves, etc., and carry out marketing promotion in combination with the previous work. E-commerce is not simply selling products through the network platform, but a comprehensive project: customers get to know the relevant business information of the enterprise through the website or other means, and then conduct understanding and investigation on the enterprise website, comprehensively consider the enterprise style, enterprise culture and product information displayed on the website, and finally reach an agreement with the enterprise, and then place an order for trading. Although the websites of domestic enterprises are constantly emerging, the page design is becoming more and more exquisite and fashionable. However, in the face of fierce competition, what kind of marketing method is really effective? How should enterprises make full use of network resources for marketing promotion? This is a new topic that enterprises have to face.
In this era of great changes in media and communication, every corporate website is becoming a media and spreading itself. According to the author's understanding, the voice of IZO enterprise TV station under interworking technology is very high, which is a new technology that will affect the marketing trend of the whole network. Through this platform, enterprises can set up their own corporate TV stations, and spread product information, diachronic events and other image information clearly and smoothly on the Internet. The brand image, corporate culture and products of the enterprise are intuitively displayed in front of all consumers, which makes the enterprise website achieve a breakthrough from simple pictures, words and animations to a series of film and television technologies, and stands out among many peer websites with its unique advantages. Through the enterprise TV station, the enterprise website can directly interact with netizens online, and support the three communication modes of video, audio and text between enterprises and customers, so that enterprises can have zero-distance contact with customers, solve customers' questions in technology, products and services in time, improve visitor efficiency, convert traffic into sales, and better promote the development of enterprise e-commerce. At the end of 2007, in the cold winter of China, like a fresh wind, China Internet inadvertently ushered in the third upsurge, and we are experiencing this great moment.
Since the rise of Internet in China at the end of last century, it has experienced two booms. The first craze was the ignorance craze represented by Sina and Netease. At that time, the Internet in China was in ruins and had no sense of direction. Finally, with the success of several major portals, the first Internet wave was formed. The second wave is the entertainment Internet wave that began in the early 20th century. With the rise of short messages and online games, the Internet in China has successfully spawned Internet companies such as Shanda, Tencent and TOM.
165438+1October 6th, Alibaba's listing in Hong Kong was a symbolic climax. Alibaba (1688. HK) was listed on the Hong Kong Stock Exchange on the same day. The opening price was as high as HK$ 30, and the final closing price was HK$ 39.5, which was 192% higher than the issue price 13.5, breaking the record of 1.2 times the first-day increase of Xinxin (3833.HK) and becoming the new king of Hong Kong stocks this year.
Alibaba has left us not only an amazing P/E ratio of nearly 300 times, but more importantly, Alibaba's listing has been sought after by investors, which indicates that the Internet in China has entered a new era. The third wave of Internet in China, represented by Alibaba, is commercial. In fact, since the beginning of the 20th century, commercial Internet companies have developed rapidly in China, with Ctrip, Dangdang, Yi Bei, Finance and other commercial Internet companies appearing. However, these companies only combine traditional commerce with the Internet in a single field, and the business model represented by Alibaba B2B e-commerce and IZO enterprise TV finally successfully built an Internet-based business platform, which integrated traditional commerce with the Internet in a comprehensive and multi-industry way. In this sense, the listing and popularization of Alibaba is a historic moment for traditional businesses and the Internet-it marks the beginning of a commercial Internet era, which will increase the competitiveness and living space of small and medium-sized enterprises as never before.
The era of commercial internet has been officially opened, and the rapid rise of online commercial video has brought many new opportunities and challenges to the e-commerce of small and medium-sized enterprises. "IZO enterprise TV station" is one of the best, which has created a new era. "IZO Enterprise TV Station" integrates technologies such as network, TV and video calling, and can send promotional videos and other contents through the video window play online on the enterprise website, supporting three communication modes of video, audio and text between salespeople and customers. In addition, it also supports interactive broadcast of promotional videos on enterprise websites, which can maximize the promotion for enterprises at the lowest cost. This communication mode not only effectively overcomes the limitations brought by the graphic mode, but also helps enterprises to fully display the company's culture, products and business opportunities. It is a low-cost and efficient communication mode.
Because the audio-visual habit of online video can attract users' attention, improve the publicity effect and show the corporate image in many ways. "IZO Enterprise TV Station" of Interoperability Technology is a new type of network media produced by the combination of enterprise and network video in the process of informatization. It provides an Internet platform for enterprises to collect and disseminate image data. It can not only establish a complete image database for enterprises, but also spread these data to the internet clearly and smoothly, showing the brand image, development process and leadership style of enterprises to netizens, thus making enterprises stand out among many peers. In addition, the interactive communication mode of online anchor video can also allow enterprises to get in touch with customers at zero distance, and fundamentally increase the transaction ratio of visitors. Therefore, enterprises can use this to make their own TV stations, so that customers can intuitively understand the products and gain the trust of customers. Audio-visual corporate TV stations can also greatly enhance the role of corporate websites in marketing and management. With the continuous development of network video, it is believed that this mode of communication of enterprise TV station will become a wise choice for more and more enterprises, and this choice will certainly bring huge business opportunities for enterprises.
With the listing of Alibaba in the fourth quarter of 2007 and the appearance of IZO enterprise TV station as the watershed, the main line of Internet development in China has shifted from entertainment to commerce, and a number of great business-oriented Internet companies will be born in China in the next few years.