Many people often envy other people's little red book content overnight, lamenting why it can't be directly popular with the content. In fact, there are traces of the little red book, and there are certain skills. Today, come to Ma Media to share what Xiaohongshu is doing. How to market content? When doing the content of Little Red Book, we should grasp the classification of the content types of Little Red Book. To grasp what users of little red books need, want to see and want to know. First, hot topics At any time, ready-made hot spots bring their own traffic. If content writers can handle hot topics well, they can also get a lot of traffic. The problem is how to deal with hot topics, which involves how to find the timing of hot topics and how to really turn hot traffic into your own note traffic. Timing: One is to release the explanation when the hotspot is just beginning to ferment, and the other is to release the explanation after the hotspot has lasted for a long time. Which is easier to catch the traffic? The former, of course! Therefore, we must develop the good habit of regularly searching for the latest information and gain insight into the hot trends in time. As for how to complete the transformation of hot topics, we can sort out the timeline of the whole hot topic, which is convenient for many people who eat melons to browse and watch, and can also interpret the hot topics, covering their own thinking and independent thinking, which is helpful to further improve the content. What is the content of the little red book fever? How do novices operate the little red book account? Second, high-quality content Many times, there are not so many hot spots. Even if there are hot spots, there are problems such as hot spots that are inconsistent with their previous writing styles and have nothing to do with their writing types. At this time, it is necessary to rely on the quality of content to capture users, attract people's hearts, and accumulate a lot of traffic to become popular. When we search for a keyword, there will be many little red book notes, which are very homogeneous. How to stand out from these notes, everyone must work hard on the content of Little Red Book. For example, if you are a daily shared content, try to make your ordinary and boring daily life romantic and interesting through the transmission of words, sounds and emotions. For example, if you are a good thing to share, you should use beautiful pictures, clever words and sincere experiences. Quality content is to seek the audience's * * *. Now that we know what the little red book does, how can we market the content? The content of Little Red Book includes: title, text and cover. These three aspects must be optimized. How to market the high-quality content of Xiaohongshu? The content must be differentiated! 1. Grasp the keywords, such as highlighting the keywords in the title. The keywords should be able to directly hit the pain points of users and let others know at a glance! 2. The choice of the title includes words, and the keywords in the title are separated by "|" or ",",which can make the keywords more eye-catching. Emoji expressions are very useful in titles, such as asterisks, applause, flowers and other emoji symbols that match the title, and can also be used in titles. Or add words with strong emotions such as "strongest" and "no regrets" to the title. Or there is a group label in the topic, for example, you want to do beauty, then your identity can be a college student who loves fashion. You can trigger an identity by adding this identity tag to the title. 3. The text content of the text and the cover little red book must be from the perspective of altruism. Writing valuable notes is helpful to users and is more likely to be liked by users. The cover must be a high-value and exquisite photo: the picture is exquisite, clear and bright, and the focus is prominent. The first picture is exquisite, colorful and impactful, which will make users click in unconsciously; You can also put keywords. Using keywords can make users grasp the key points faster and be attracted to you. In a word, red is actually to gain more people's recognition of its works, get the scolding of most people, and thus generate huge traffic. That's what Little Red Book did. If you want to know more, please pay attention to Laima Media.